Value of the Natural Environment Conference

A developers approach - Using the locality as an opportunity not a constraint.

Andrew DayDirector Architecture, Design & Sustainability

Creating Places People Love

Countryside creates places of character & quality, where people aspire to live & where they feel a true sense of belonging

Brand model

The Place Maker

Positioning

Essence

Drivers

Proposition We create places of character and quality designed to strengthen people’s sense of belonging and build lasting value for all

Places people love

Character Belonging Value

Countryside’s active and future sites

Partnerships

New Homes

Partnerships

Private housebuildingActive sitesFuture sites

PartnershipsActive sitesFuture sites

2

1

11

4

7

6

5

23

24

2

3

1

8

916

14

2521

8226

1213

15

14

1915

11

29

28

26

34

3

9 10

1716

18

11

8

27

30

31

32

20

4

57

1013

33

12

Temp. access

Great Notley Garden Village, Braintree - 1993

Great Notley Garden Village, Braintree

Before After

Great Notley Garden Village, Braintree

• Aerial as now

Great Notley Garden Village, Braintree - 2009

Greenwich Millennium Village, London

Greenwich Millennium Village, London

Accordia, Cambridge

• 10002

Accordia, Cambridge

Great Kneighton & Cambridge Biomedical Campus, Cambridge

Great Kneighton, Cambridge