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Value of Fusion Middleware for Oracle Applications Customers
Margaret Lee Director, Product ManagementOracle Fusion Middleware

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Agenda
• Fusion Middleware Helps Solve Business Problems Faced by Applications Customers
• Unified Business Process Management for Growth & Change
• Unified Business Intelligence for Better Decisions
• Unified User Interface for Employee & Customer Productivity
• Unified Identity Management for Better Compliance & Security
• Applications Customers Benefiting from FMW TODAY
• Fusion Middleware’s Overview

Capacity ForGrowth & Change
Improve Business Insight
Manage Risk & Drive Compliance
Business Needs Faced by Applications Customers Rip and Replace is not an Option
• Absorb Organic & Inorganic Growth• Identify & Capture Opportunities• Strengthen Customer Relationships
• Quality Information, Quality Decisions• Timeliness & Context• Completeness & Visibility
• Secure Access (Internal, External)• Holistically Manage ALL Risks• End-to-End Policy Enforcement
Improve User Experience and Productivity
• Consistent, Unified Access• Real-time Employee Collaboration• Multi-channel Access

SOA & Business Process Mgmt.

Process ManagementTypical Scenario
CRM Financials HRMSProcurement

Oracle’s RecommendationAdopt BPM with Oracle’s SOA Suite
Cross-ApplicationBusiness Process Automation
CRM Financials HRMSProcurement
ApplicationServices
OptimizeDesign Monitor
Execute & Optimize Business Processes

Hard to upgrade! Hard to upgrade!
P2P Integr.(FTP, PLSQl,
DBLink,…)
UI
Financials CRM
Data IntegrationTypical Scenario
Customizations

Easy to upgrade! Easy to upgrade!
UI
CRMFinancials
WS
WS
WS WS
Error Handling
Oracle’s RecommendationAdopt SOA-based Integration with Oracle’s SOA Suite
Customizations

Document,Records Mgmt.Needs
CRM Financials HRMSProcurement
Applications
RouteCapture View
Document ProcessesOracle Imaging and Process Management
• Search, Update• Populate
• Look-Up• Route (Messaging)
• AP, AR automation
• Expense mgmt.
• New hire processing
• Claims processing
• Purchase Requisition

Oracle ApplicationsNow certified with Oracle SOA Suite
• Now Generally Available• E-Business Suite: Releases 11.5.3 to 11.5.10, R12• PeopleSoft: Releases 8.47, 8.48, 8.49, 9.0• Siebel: Releases 7.4, 7.8, 8.0• JD Edwards: Releases 8.95, …
• Under Development - Available CY 2007• Pre-Defined Business Process Maps across Suites• Key, Pre-Packaged, Cross-Suite Business Processes• eg. Order Capture to Cash from Siebel to EBS Financials
• Vertical Applications• Retek, i-Flex, Portal – Certifications GA Summer 2007

User Interaction

Call CenterAgent
CRM FinancialsSCM
User InteractionTypical Scenario
• Biz Intelligence
• Content Mgmt.

Call CenterAgent
• Map “Mash Up”
IntegrateApps, Content, Desktop
500 units
20 units
Share viaWeb 2.0
Communities
CRM FinancialsSCM
• Biz Intelligence
• Content Mgmt.
Oracle’s RecommendationCreate “Mash Ups” using Oracle WebCenter & ADF

Oracle ApplicationsNow certified with Oracle WebCenter
• Now Available – Enterprise Portal• E-Business Suite: DBI (11i, 12.0)• PeopleSoft: Certified 8.45+, 9.0; also PeopleSoft Portal• Siebel CRM: Certified 7.8.2+; also 8.0• Siebel Analytics: 7.8+, 10gR3
• Imaging & Process Management• E-Business Suite: 11.5+, includes 12.0• PeopleSoft: Certified 8.4+; also 9.0• JD Edwards Enterprise: Certified 8.9x+• JD Edwards World: A 9.1
• Desktop Integrations• Microsoft Office 2000, 2003, 2005

Business Intelligence

Call Center Agent
Business Intelligence
Analyst
EnterpriseData Warehouse
Custom ETL
CRM SCM Financials
DataMarts
WarehouseManager
FinancialAnalyst
Business IntelligenceTypical Scenario

BI EE Analytic Server
• Enterprise Semantic Model• Multi-Source Data Warehouse Model• Pre-Packaged Dashboards• Pre-Packaged ETL Maps
CRM SCM Financials
ReportDefine Analyze
ConsistentMulti-SourceIntelligence
Oracle’s RecommendationAdopt Enterprise Analytics Strategy with Oracle BI

High development costHigh customization costDifficult upgrade
FlexibilityReduced maintenance
Reporting with BI Publisher
Traditional Reporting Oracle BI Publisher

Oracle ApplicationsNow certified with Oracle Business Intelligence Suite
• Now Available - Oracle BI Publisher 10gR3• E-Business Suite R12• PeopleSoft Enterprise R9• Siebel CRM R8• JD Edwards Enterprise 8.12 & World A9.1
• Oracle DBI & PeopleSoft EPM• Certified on Oracle Business Intelligence 10gR3
• Oracle BI Applications• E-Bus Suite(11i, R12): Order Mgmt., Supply Chain, FINS, HR• PeopleSoft (8.4, 8.8, 8.9, 9.0): Financials, HR (Q1 2007)• Siebel(6.3+): Sales, Service, Marketing, Order Mgmt• SAP (4.6c, 4.7, mySAP 5.0): Financials, Order Mgmt., SCM• Vertical Applications: Pharma, CPG, Retail

Identity Management

Pwd 1 Pwd 3Pwd 2Reset Pwd
HR Admin
FacilitiesManager
ApprovingManager
ApprovingManager
ITAdmin
ISAdmin
manualentry
manualentry
manualentry
helpdesk ticket
helpdesk ticket
FinancialsHR
Identity ManagementTypical Scenario

HR Admin
FacilitiesManager
HR Financials
Identity Provisioning
Single Sign-On
Oracle’s RecommendationLower Security Costs using Oracle Identity Mgmt Suite

Oracle ApplicationsNow certified with Oracle Identity Management Suite
• Now Available – Single Sign-On• E-Business Suite: OAM certified (11i), SSO via OID (11i)• PeopleSoft: OAM certified (8.45+), SSO via OID (8.47)• Siebel: OAM certified (7.8.2+), SSO via OID (7.8)• Works in heterogeneous environment, e.g. MSFT AD
• Now Available – Identity Provisioning Connectors• E-Business Suite: OIM connector (11.5+)• PeopleSoft: OIM connector (8.4+)• Siebel: OIM connector (7.5.3+)• JDE: OIM connector (8.9x+)
• Also works with SAP Applications• SAP: Provisioning connector (R/3 4.6c+)• SAP: Single Sign-On certified (4.6+)

Component PeopleSoft Enterprise
E-Business Suite SiebelJ.D. Edwards EnterpriseOne
Oracle Portal (10g R3)
8.47 though 9.0 11i- JDPK
12-WSRP
7.8, 8.0 8.95- JDPK
8.97- WSRP
Oracle Identity & Access Mgmt
8.47-9.0
LDAP, SSO, PRO
11i, 12
LDAP, SSO, PRO
7.8, 8.0 8.95
LDAP, SSO,PRO
SOA Suite 8.46 – 9.0 11i, 12 7.8, 8.0 8.95
OC4J (J2EE Container) & OHS
8.47-9.0 12 7.8, 8.0 8.95
Oracle Database (10G, 10G RAC)
8.46 -9.0 11i, 12 7.8, 8.0 8.95
BI Publisher 8.48 / 9.0 11i, 12 7.8, 8.0 8.96
Oracle Business Intelligence
8.47-9.0 11i, 12 7.8. 8.0 Bundled for custom development
Enterprise Manager 8.47-9.0 11i, 12 8.0 8.97
Certified with Apps Unlimited

E-Business Suite – FMW Certification
Release 11i Release 12
Oracle Containers for J2EE Embedded
Oracle BI Publisher Certified Certified
Oracle Discoverer Certified Certified
Oracle BI EE Certified Certified
Oracle Internet Directory Certified Certified
Oracle Single Sign-On Certified Certified
Oracle Portal Certified Certified
Oracle UDDI Registry Certified Certified
E-Business Suite Adapter Certified Certified
Oracle Web Cache Certified Certified
Oracle Identity Manager Certified Certified
Oracle SOA Suite Certified* Certified*
Enterprise Manager + Mgmt Pack for EBS Certified Certified
Oracle BPA Supported Supported
Oracle Database + Partitioning + Spatial: 10G Embedded Embedded
Oracle RAC + Data Guard + TDE: 10G Certified Certified
* Certified with Oracle E-Business Suite Adapter

PeopleSoft – FMW Certification
PeopleTools 8.46
PeopleTools 8.47
PeopleTools 8.48
Oracle Application Server Java Edition Integrated Integrated
Oracle XSLT Mapper (part of JDev) Embedded
Oracle BI Publisher Embedded
Oracle BI EE Embedded
Oracle BPEL Process Manager Certified Certified Certified
Oracle Internet Directory Certified Certified Certified
Oracle Identity Management/Single Sign-On Certified Certified
Oracle BAM Certified Certified
Oracle Integration Certified Certified
Oracle Portal Certified Certified
Oracle Service Registry Certified
Oracle Database 9i, 9i RAC, 10g, 10g RAC Certified Certified Certified

JDE EnterpriseOne – FMW Certification
JDE E1 Tools 8.95
JDE E1 Tools 8.96
Oracle Containers for J2EE Integrated Integrated
Oracle BI Publisher Embedded
Oracle BPEL Process Manager Certified Certified
Oracle Internet Directory Certified Certified
Oracle Single Sign-On Certified Certified
Oracle Portal Certified Certified
JDE Enterprise One Adapter Certified Certified
Oracle Database + RAC: 9i, 10g, 10gR2 Certified Certified
Oracle Access Manager Certified
Oracle Identity Manager Certified
Oracle Web Cache Certified
Oracle BI EE Certified
Oracle Enterprise Service Bus Certified*
*Planned with 8.97
Roadmap subject to change without notice. The above is intended for information purposes and may not be incorporated into a contract.

Siebel – FMW Certification
Siebel7.8
Siebel8.0
Oracle HTTP Server Certified
Oracle BI EE Certified Certified
Oracle Adapter for Siebel Certified Certified
Oracle BPEL Process Manager Certified Certified
Oracle Internet Directory + Virtual Directory Certified Certified
Oracle Identity Manager + Access Manager Certified Certified
Oracle Single Sign-on Certified Certified
Oracle BI Publisher Certified
Oracle Service Registry Certified
Application Management Pack for Siebel Certified
Oracle Portal + Web Center Supported Supported
Oracle Database + RAC: 10gR2 + R11 Certified Certified
Oracle Partitioning + DB Vault + TDE: 10gR2 Supported

Oracle Excellence Awards 2007

Some Customers & Partners are Benefiting Today
Multiple Online Web Sites for Moving and Real-Estate Related Tools
• Large number of systems, manual touch points • SOA Suite to connect all systems spanning Prospect-to-
Cash process• Partner: CSC
Premier Online University• Need to automate financial aid verification process for
350,000+ students• FMW SOA Suite, Rules, App Server automated the
process• 600% ROI in 4months on $300,000 investment• Partner: E2E Consulting
Mobile Device Communication and Payment• Mobile payment software solution implemented at Point-
of-Sell that allows multiple customers to pay with mobile device simultaneousely
• Solution build on FMW App Server, integrates with i-Flex

Some Customers & Partners are Benefiting Today
Leading European Food and Ingredients Supplier• Need to integrate quality control system with customer,
sales order, and planning and production systems• Oracle Data Integrator and SOA Suite to integrate
EnterpriseOne with custom apps, initial load>600K records
• Partner: Deloitte Consulting & Oracle Consulting
Leader in Design, Engineer, Manufacture, and Distribute Lighting Products
• Manual process to manage warranty claims• Now web-based, self-service with Oracle Portal, Identity,
SOA, saved $2M since Jan. 2007• Partner: BIAS Corp
Software Helps to Align Employee T&E Spending with Corporate Policies
• Product pre-integrated with i-Expense and HR module of EBS, integrates into PSFT
• Solution built on FMW SOA and Identity Suites

Oracle Application Integration Architecture
AIA is an open standards based platform that connects best of breed applications through composite business processes

Enterprise BusinessServices
Enterprise BusinessObjects
How AIA Relates to Fusion Middleware
Industry Reference Models
Process IntegrationPacks
Application Logic
AccountOrder
Customer
Product
CRM HCM SCM FIN
OMBillingHUBTransport
Fusion MiddlewareAIA Content
Oracle BPA Suite
Oracle BPA Suite and OAS-EE
Service Registry/OWSM
Oracle SOA Suite

Benefits of Working with Fusion Middleware
Extend and increase the business value of their business applications TODAY Increase business agility with FMW SOA and Protect business assets with FMW Identity and Security Improve end-user productivity with FMW WebCenter Make better business decisions with FMW BI
Bonus: Better prepared for Oracle Fusion Applications
For Your Customers and Clients
Expand your market reach with standards based technologies Increase value of your product or services offering Bonus: Align your products and people skills with Oracle for Fusion
Applications
For Oracle Partners

Oracle Application Integration ArchitectureProduct Structure and Partner Opportunities


Oracle Fusion MiddlewareThe World’s Best Middleware Suite - Gartner MQs
• Application Platform Suites • Development Tools• Application Server• Web Services Platform• Enterprise Portal• Enterprise Content Mgmt.• Enterprise Records Mgmt.• Enterprise Service Bus• Business Integration• Business Process Mgmt.• Business Intelligence• Corporate Performance Mgmt.• Access Management• Identity Provisioning• Web Services Management• Data Integration
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Oracle Fusion MiddlewareThe World’s Leading Middleware Suite - Forrester

Hot-Pluggable Investment Protection
WSRP and JSR-168 Portals, MS Office, Wireless and Mobile Devices
Teradata, DB2, MS Analysis Services, SAP BW, Cognos, Business Objects
Microsoft Office, Adobe PDF, Microsoft SharePoint
IBM WebSphereMQ, TIBCO Enterprise Message Service, SonicMQ
BEA WebLogic, IBM WebSphere, JBoss App Server, Apache Tomcat
Certified on all major Operating SystemsGrid, Common Metadata Services
SAP ERP & BW, Excel, Outlook, Teradata, DB2
Eclipse, CollabNet Subversion, Spring, Struts, JUnit, Ant, Tapestry, CVS, MS Visual SourceSafe
HP OpenView, CA Unicenter, IBM Tivoli, BMC Patrol
MS Active Directory & MIIS, CA eTrust SSO, all LDAP Directories

How to Get Started
• Read: • Oracle Fusion Middleware product collateral
• Watch: • Oracle Fusion Middleware (for Apps) Web Seminars, in-
person presentations, OBEs on OTN (upcoming)
• Try: • Hands-on Workshops by OU, by Oracle User Groups
• Certify: • Validate your Integrations with Oracle Applications and / or
Oracle Fusion Middleware

Resources
• Oracle.com• http://www.oracle.com/products/middleware/fusion-middleware-for-applicatio
ns.html
• OPN:• Product Focus Area - Oracle Fusion Middleware • Go To Market Initiative - Application Integration Architecture
for Partners • Go To Market Initiative - Oracle Service Oriented Architecture
(SOA)
• Oracle User Groups• OAUG, QUEST, IOUG, HEUG, OHUG

Thank You.