valtech - digitalisation du point de vente
DESCRIPTION
Digitalisation du point de vente : innovations et usages Julien Leterrier, Directeur conception et stratégie, ValtechTRANSCRIPT
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Digitalisation du point de venteInnovations et usages
26 Septembre 2013
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Purpose driven consumption
Demanding and growing expectations
Connected and
informed customer
Low attention and
FOMO
Zapping and
ever changingneeds
Towards the connected and empowered customer
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1.Connecting products
to purpose
3.Customisation and
personalisation2.
Connected Store
4.In store experience
5.Frictionless interactions
Ways to adress the connected customer
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Putting the shop as a point in customer journey
Source : Forrester
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Thinking the shop as a journey in itself
Source : Forrester
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1.Connecting
Products to Purpose: Brand Content
Social Shopping6
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LinkingProducts
toBiggerStories
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Vanquish’s “hanger-triggered” brand content video
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Social Shopping
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C&A Brazil – Fashion Like
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2.Connected Store
Mobile armed sales associate
Big data in real life
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Mobile-ArmedStore
Associate
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Nordstrom employee with mobile device
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Customer TrackingCalls for
Responsive Service
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Nordstrom USA – Customer tracking using Wi-Fi
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Almax’s “EyeSee Mannequin”
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3.Add the personal
touchService driven retailOn-demand products
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Connectingwith new
services
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Marcus Neiman Service App
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On -Demand products
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Converse’s “Ink Bar” In-Store Customization Experience
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4.In store
Experiences
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InstoretainementOr
have fun !
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Lego’s augmented reality store windows
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Mattel’s “Barbie’s Dream Closet” with SM
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Uniqlo Magic Mirror
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5.Frictionless
Interactions: Information on your own
termsPayment made Easy
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Informationin
your own
terms28
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Addidas Virtual footwear
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Clinique’s interactive makeup counter
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Carrefour Connected Wine Faire
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FrictionlessPayment
for today ?
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Starbucks square
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In short
Bringing together products and purpose to quench the thirst for meaning.
Connecting the store with consumers for better service.
Customize the experience, personalise the product for differentiation.
In Store Experiences for attention-hungry customers
Make it easy, simple and frictionless to avoid zapping
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Thank you