valsap r color trends€¦ · arch brochure round 1 val160002 color trends arch brochure valspar...

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VAL160002

Color Trends ARCH Brochure

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Cyan, Magenta, Yellow, Black

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10-5-2016 3:37 PMDate

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VALSPARCOLORTRENDS

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VAL160002_ARCHBro_8.5X11.indd 1 10/7/16 2:45 PM

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Those who live a colorful life are said to live an interesting life. And we couldn’t agree more.

Right now, we’ve got our eye on demographic shifts, changing social values, advancements in

science, computers and technology, economic upturns and downturns – all have a tremendous

impact on the way we work, play and live. Everyone from baby boomers to millennials are

today’s doers: making things, and making things happen.

The way individuals, couples and families are living life is changing. They are embracing their

independence and their careers. Forming families, traditional and not. Defining their needs.

Redefining their wants. Their dreams are unlimited and so is their potential. Technology is a

guiding force in this change. Heck, our kids are being raised in it. Social channels are abuzz with

trendsetters and their ideas. And what they say about color – well, that really matters to us.

What’s true for previous decades is also true for this one: color trends mirror the times. Which

is why Valspar is defining color with today’s lifestyle in mind. Throughout the decades, Valspar

has been there, helping architects and designers capture the ambitions and dreams of the times

on canvases comprised of office buildings and pavilions, opera houses and museums. Only

Valspar architectural metal coatings and colors match the creativity, imagination, passion and

work ethic you put into your buildings.

As the dynamics of our lives change, it’s only natural that the way we interact with the buildings

we inhabit and the colors we surround ourselves with do, too. Here we’ve taken today’s lifestyle

trends and translated them into four color palettes that set the tone for tomorrow. May all the

monumental buildings yet to be built be bright, bold and full of color.

COLORS WITH INFLUENCE,AND THE TRENDS BEHIND THEM.

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AD/Designer

Copywriter

Layout Designer

Account Manager

Project Manager

Print Producer

Brien Spanier

Daniel Joyce

Brad Gilmore

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Ryan Maas

Andrea Wiesner

Sarah Saunders


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Images: iStock_94489887_LARGE_300_CMYK.eps (CMYK; 1186 ppi), Lifestyle9_300_CMYK.eps (CMYK; 378 ppi, -378 ppi), HitPause11.psd_300_CMYK.eps (CMYK; 601 ppi, -601 ppi), Lifestyle14_300_CMYK.eps (CMYK; 623 ppi, -623 ppi), Illuminate14_300_CMYK.eps (CMYK; 395 ppi, -394 ppi), Illuminate7_240_CMYK.psd (CMYK; 628 ppi, -629 ppi), Lifestyle2_300_CMYK.eps (CMYK; 529 ppi, -529 ppi), iStock_62136484_MEDIUM_300_CMYK.eps (CMYK; 376 ppi, -376 ppi), FutureLux9_300_CMYK.eps (CMYK; 643 ppi, -643 ppi), Lifestyle15_300_CMYK.eps (CMYK; 363 ppi, -363 ppi), Lifestyle4_300_CMYK.eps (CMYK; 598 ppi, -598 ppi), Lifestyle3_300_CMYK.eps (CMYK; 665 ppi), CC_CP_SIXTH_SENSE_MAIN2_SUPPORTING_12_300_CMYK.eps (CMYK; 614 ppi), FutureLux10_300_CMYK.eps (CMYK; 300 ppi, -300 ppi), Lifestyle11_300_CMYK.eps (CMYK; 823 ppi, -823 ppi), Future-Lux12_300_CMYK.eps (CMYK; 350 ppi, -350 ppi)


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Creative Director

AD/Designer

Copywriter

Layout Designer

Account Manager

Project Manager

Print Producer

Brien Spanier

Daniel Joyce

Brad Gilmore

None

Ryan Maas

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Fonts: Frutiger (45 Light, 65 Bold, 55 Roman)

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Images: Metallic_Look_Coral_Reef.eps (CMYK; 759 ppi), Metallic_Look_Smartz_Grey.eps (CMYK; 759 ppi), Metallic_Look_Satin.eps (CMYK; 759 ppi), Metallic_Look_Fools_Gold.eps (CMYK; 759 ppi), Metallic_Look_Rus-tic.eps (CMYK; 759 ppi)


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What does “luxury” look like going forward? It’s not about status, nor is it exclusive. Tomorrow’s

luxury is accessible and defined by utility. Experience trumps acquisition. This also applies to

durable goods, where functionality and flexibility combine with design and color to create

objects as beautiful as they are useful.

The luxury goods of tomorrow enhance our experience of the world. Luxury is coaxed from the

raw elements. Everyday materials are processed and developed in new ways, given luxurious

finishes. Precious metals are reinvented for superior performance and strength. Future Lux is

elegant, minimalist and fully relevant to our lives.

The color implications of the Future Lux trend are honest, grounding shades derived from earth

minerals. Colors like Rustic Orange and Satin lend a feeling of permanence and trust, and when

combined with the shimmer and shine of metal create the unmistakable look of luxury.

LUXURY FOR ONE AND ALL.

399C2332Coral Reef

399B438Fools Gold

399C2025Smart Gray

399C1554Satin

391B9047Super White

392B223Arrow Wood

392B3736New Hope Gray

399FXE8180Rustic Orange

*To view the true color, please contact Valspar to order an actual color sample, by web at [email protected] or by phone at 866-351-6900.

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Creative Director

AD/Designer

Copywriter

Layout Designer

Account Manager

Project Manager

Print Producer

Brien Spanier

Daniel Joyce

Brad Gilmore

None

Ryan Maas

Andrea Wiesner

Sarah Saunders


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Images: FutureLux2_450_CMYK.eps (CMYK; 305 ppi), Future-Lux17_300_CMYK.eps (CMYK; 241 ppi), FutureLux15_300_CMYK.eps (CMYK; 314 ppi), FutureLux14_300_CMYK.eps (CMYK; 1172 ppi), FutureLux1_300_CMYK.eps (CMYK; 595 ppi), FutureLux10_300_CMYK.eps (CMYK; 456 ppi), FutureLux4_300_CMYK.eps (CMYK; 1702 ppi), FutureLux16_300_CMYK.eps (CMYK; 348 ppi), FutureLux13_300_CMYK.eps (CMYK; 685 ppi, 686 ppi), FutureLux12_300_CMYK.eps (CMYK; 319 ppi, 318 ppi), The Flower House_300_CMYK.eps (CMYK; 524 ppi), Fu-tureLux9_300_CMYK.eps (CMYK; 781 ppi, 782 ppi), FutureLux11_300_CMYK.eps (CMYK; 1004 ppi), Lara Bohinc & Lapicida_300_CMYK.eps (CMYK; 353 ppi)


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FUTURE LUX

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Creative Director

AD/Designer

Copywriter

Layout Designer

Account Manager

Project Manager

Print Producer

Brien Spanier

Daniel Joyce

Brad Gilmore

None

Ryan Maas

Andrea Wiesner

Sarah Saunders


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Images: Metallic_Look_Light_Gold_Sunbreak.eps (CMYK; 759 ppi), Metallic_Look_Gold_Dust.eps (CMYK; 759 ppi)


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SL6A313Gentle Violet

399FXE8286Sunbreak

SL3A1040Tart Orange

399C1912Gold Dust

392B3973Lazy Gray

398A166Lincoln Black

SL5A2896Honeymoon Bungalow

396B1340Velvet Morning

If you haven’t yet heard of the internet of things, you will. From smartphones to smart homes,

3-D printing to augmented reality, there’s no turning back from the digital age. And would we

want to if we could? Some may struggle to keep up with technology, but those who were born

into it — the digital natives — couldn’t imagine living any other way.

At no time in history has technology moved so fast, but for the digital natives, also called “the

swipe generation,” and known to many as simply millennials, learning a new interface or social

platform is just life as usual. For them, their computers and smart phones are extensions of

their bodies and minds.

The color implications of Always On are shifting, multidimensional color that is hard to define,

much like millennials themselves. Taking cues from the devices we’ve grown to depend on,

colors like Gentle Violet and Honeymoon Bungalow are daring, experimental and mimic the

transitional nature of the digital world.

DIGITAL IS THE NEW FRONTIER.


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Creative Director

AD/Designer

Copywriter

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Account Manager

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Brien Spanier

Daniel Joyce

Brad Gilmore

None

Ryan Maas

Andrea Wiesner

Sarah Saunders


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Images: Illuminate6_96_CMYK.eps (CMYK; 243 ppi), Illuminate13_300_CMYK.eps (CMYK; 401 ppi, 400 ppi), Illuminate12_300_CMYK.eps (CMYK; 475 ppi), Illuminate8_300_CMYK.eps (CMYK; 760 ppi), Illumi-nate14_300_CMYK.eps (CMYK; 747 ppi, 749 ppi), Illuminate15_300_CMYK.eps (CMYK; 362 ppi), Illuminate5_300_CMYK.eps (CMYK; 831 ppi), Illuminate7_240_CMYK.psd (CMYK; 739 ppi), Illuminate1_300_CMYK.eps (CMYK; 897 ppi), Illuminate11_240_CMYK.eps (CMYK; 730 ppi), Illuminate10_240_CMYK.eps (CMYK; 502 ppi), Illuminate3_72_CMYK.eps (CMYK; 405 ppi), Illuminate4_72_CMYK.eps (CMYK; 1073 ppi), Illuminate9_240_CMYK.eps (CMYK; 632 ppi)


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ALWAYS ON

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APPROVALS

Creative Director

AD/Designer

Copywriter

Layout Designer

Account Manager

Project Manager

Print Producer

Brien Spanier

Daniel Joyce

Brad Gilmore

None

Ryan Maas

Andrea Wiesner

Sarah Saunders


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If the old mantra was “work hard, play hard,” the new one is “play is work, work is play.”

Thanks to new technology, it’s never been easier to go untethered, and as a result, younger

generations don’t compartmentalize their lives the way previous generations did. Work is no

longer 9 to 5. Play is no longer reserved for weekends.

This new, more flexible lifestyle is accompanied by a change in the way we think about color

in a professional setting. The comforts of home — be it a more casual styled couch or colors

typically reserved for home interiors — are migrating into the workplace. Color feeds creativity

and the colors of home are bringing new life to the office.

The color implications of Life in Flex are bold, expressive colors that make a statement individually but

still stand together. Spiced Pumpkin and Pavestone are colors that help us feel comfortable at work

by making us feel at home, while reshaping our traditional understanding of space and function.

BLURRING THE LINES BETWEEN WORK AND PLAY.

SL6A265Meridian Blue

SL3A1027Saffron Yellow

395C463Coreen

SL4A746Spiced Pumpkin

392B202Pavestone

392B1507Flute Gray

393B3730Special Yellow

396B331Vocal Violet


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Copywriter

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Brien Spanier

Daniel Joyce

Brad Gilmore

None

Ryan Maas

Andrea Wiesner

Sarah Saunders


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Images: Change it up5_300_CMYK.eps (CMYK; 465 ppi), Change it up4_300_CMYK.eps (CMYK; 433 ppi), Change it up3_300_CMYK .eps (CMYK; 1052 ppi), Change it up15_300_CMYK.eps (CMYK; 825 ppi), Change it up8_300_CMYK.eps (CMYK; 718 ppi, 719 ppi), Change it up10_300_CMYK.eps (CMYK; 300 ppi), Change it up11_300_CMYK.eps (CMYK; 1253 ppi), Change it up14_300_CMYK.eps (CMYK; 400 ppi), Change it up6_300_CMYK.eps (CMYK; 773 ppi), Change it up13_300_CMYK .eps (CMYK; 544 ppi, 549 ppi), Change it up9_300_CMYK.eps (CMYK; 649 ppi), Change it up7_300_CMYK.eps (CMYK; 1010 ppi, 1011 ppi), Change it up2_300_CMYK.eps (CMYK; 831 ppi), Change it up1_450_CMYK.eps (CMYK; 305 ppi)


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LIFE IN FLEX

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Creative Director

AD/Designer

Copywriter

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Account Manager

Project Manager

Print Producer

Brien Spanier

Daniel Joyce

Brad Gilmore

None

Ryan Maas

Andrea Wiesner

Sarah Saunders


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Technology is the great equalizer. Never before has opportunity been so accessible, or the

comforts and conveniences (and distractions) of a modern lifestyle more affordable. Our every

whim is on demand, if we choose. But so are we. Doing too much, going too fast, outpaces

our natural rhythm. Increasingly, people are looking inward.

Here’s a new term: digital downtime. The potential for an unparalleled quality of life is there,

but only if we use technology to our advantage, instead of being a slave to it. Hit Pause is the

color palette that puts us in the frame of mind to slow down and reset. Not just disconnect,

but realign body, mind and soul.

The color implications of Hit Pause are rich tones and healing colors that help us stay centered

and resist the urge to do it all. Colors like Aqua Mint and Rocco Beige remind us to turn off, and

turn within. These shades help us recharge by ushering in new, positive energy.

ACTIVELY SLOWING DOWN.

396B681Taylor Blue

395C1241Hemlock Green

393B399Rocco Beige

392B758Crane Gray

396B5399Sky Blue

395C1634Green

395C1698Aqua Mint

392B4606Cloak


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Creative Director

AD/Designer

Copywriter

Layout Designer

Account Manager

Project Manager

Print Producer

Brien Spanier

Daniel Joyce

Brad Gilmore

None

Ryan Maas

Andrea Wiesner

Sarah Saunders


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Job Name

Client

Live/Safety

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Images: HitPause5.psd_300_CMYK.eps (CMYK; 707 ppi, 708 ppi), HitPause11.psd_300_CMYK.eps (CMYK; 820 ppi), HitPause2.psd_300_CMYK.eps (CMYK; 1275 ppi), HitPause3.psd_300_CMYK.eps (CMYK; 488 ppi), HitPause12.psd_300_CMYK.eps (CMYK; 240 ppi, 239 ppi), Hit-Pause7.psd_300_CMYK.eps (CMYK; 972 ppi), HitPause4.psd_300_CMYK.eps (CMYK; 348 ppi), HitPause10.psd_300_CMYK.eps (CMYK; 412 ppi, 411 ppi), HitPause8.psd_300_CMYK.eps (CMYK; 1103 ppi, -1103 ppi), HitPause14.psd_300_CMYK.eps (CMYK; 676 ppi, 666 ppi), HitPause13.psd_300_CMYK.eps (CMYK; 844 ppi), HitPause9.psd_300_CMYK.eps (CMYK; 453 ppi), HitPause6.psd_300_CMYK.eps (CMYK; 752 ppi, 753 ppi), HitPause1.psd_300_CMYK.eps (CMYK; 783 ppi)


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HIT PAUSE

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APPROVALS

Creative Director

AD/Designer

Copywriter

Layout Designer

Account Manager

Project Manager

Print Producer

Brien Spanier

Daniel Joyce

Brad Gilmore

None

Ryan Maas

Andrea Wiesner

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Job Name

Client

Live/Safety

Flat/Trim

Bleed

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Images: paint splatter1_300_CMYK.eps (CMYK; 294 ppi), Valspar.ai


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©2016 Valspar Corporation

At Valspar, it matters to us, as it does to you, that every building you create

exceeds expectations. Not just today, but for generations to come. And when

you choose Valspar, they will. With Valspar colors and fi nishes, your creations stay

true to your original vision, and are as infl uential as the people who inhabit them.

If it matters, we’re on it.®

LASTING INFLUENCE IS YOURS WITH VALSPAR.

TO FIND OUT MORE ABOUT VALSPAR’S METAL COATINGS,PLEASE CONTACT US.

Valspar Architectural Metal Coatingsvalsparcoilextrusion.com

COIL 888-306-2645

[email protected]

EXTRUSION 866-351-6900

[email protected]

T:8.5”T:11”

B:8.75”B:11.25”


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