Valley Family Funwww.valleyfamilyfun.ca

My Background

Organizational Psychology from Acadia Public Relations from NSCC 2 wild and crazy boys (4 and 6)

The Idea

Wanted to work from home Many phone calls “Why don’t you put it on a website?”

Early Beginnings

January 2012 – Website and Facebook Site Shared with my friends Friends shared with friends After 11 months, have 750+ on Facebook

and 1,200 who subscribe to a weekly e-newsletter

Advertising

Added an advertising component in February 2011

Actively seek businesses that I think are family friendly

Business come to me through e-news or Facebook

Created an advertising package

Promotion

Word of mouth School newsletters Media Posters, Flyers, table toppers Facebook flogging Partnerships

Best Practices – aka things that work for me

Continually drive people to my site– Weekly draws (enter every day)– Use of URL everywhere

Grow database of contacts for E-news– Through draws

Support non-profits

Problems

“Always on the computer” Reaching peak

– Find new ways to target– More promotion– Advertise

Decision making Technical issues

Joys

Thank yous Testimonials

– Moving to or staying in the Valley

Business vs. Community asset

Thank you for having me here tonight!