Age of Context

Age of Context

How will contextual technology influence the way we live and work in the future?

5 Shaping Forces

1. Mobile

2. Social Media

3. Data

4. Sensors

5. Location Based Services

Mobile is the aggregator of the other four forces. It’s where they all converge. Your device is your key to all the power of the internet.

Mobile

1.5 billion people are on social media and share everything about their lives. Businesses use it to humanize themselves and learn.

Social Media

The size of the Internet is expanding at an exponential rate – leading to the idea of big data. Deep learning allows computers to get smarter through our data.

Data

Gartner predicts there will be nearly 26 billion devices on the Internet of Things by 2020. That ‘grid’ of sensors will talk to each other and provide a lot of context.

Sensors

Our location is one of the most important parts of our context. E.g. apps will know what at a given location and time (e.g. commute, check-in).

Location Based Services

Leading Players

Google

Apple

Facebook

Netflix

Amazon

Singularity

The technological singularity, or simply the singularity, is a hypothetical moment in time when artificial intelligence will have progressed to the point of a greater-than-human intelligence, radically changing civilization, and perhaps human nature.

Attention Deficit

How can you make your service contextual to provide better, more targeted user experiences in an age of information overload?

Trigger

Spend time finding the right trigger for your notification. What is the right moment to show a 3 - 6 second message to your user?

The marvels of the contextual age are based on a tradeoff: the more the technology knows about you, the more benefits you will receive.

Big data is watching you!