valentine's day spending survey (2008) from iwillteachyoutoberich

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Survey Results: Valentine’s Day Spending



Survey Results: Valentine’s Day Spending

• 1,031 respondents were surveyed from http://www.iwillteachyoutoberich.com about how much they spent on Valentine’s Day 2008

• I Will Teach You To Be Rich is a blog on personal finance and entrepreneurship for college students, recent college grads and everyone else– Featured in the New York Times, Wall Street Journal and

Yahoo Finance– Contact: [email protected]

Analysis brought to you by:www.FindABetterBank.com



Snapshot

• 77% of respondents spent money on Valentine’s Day this year

• Men are more likely to spend money on Valentine’s Day then women (79% versus 71%)– Men also spent more ($112 versus $66)

• Boyfriends and girlfriends spent more than husbands and wives– Respondents spent $119 on their boyfriends or girlfriends,

but only $94 on their husbands or wives



Who spent money on Valentine’s Day 2008?

Base = 1,031

Did not spend money

23%

Spent money

77%

• Men are most likely to spend money on Valentine’s day

• 29% of women didn’t spend any money on Valentine’s Day, compared to only 21% of men

• Younger people are more likely to opt out

• 24% of people under 30 didn’t spend any money on Valentine’s Day, but only 15% people over 45 resisted the urge to participate monetarily

• Valentine’s Day is a luxury for lower-income earners

• 30% of people earning less than $30,000/yr didn’t spend money on Valentine’s Day, but only 20% of people earning $75,000/yr or more kept their money in their pockets



9%

8%

10%

9%

30%

32%

10%

28%

7%

6%

10%

14%

26%

33%

41%

44%

0% 10% 20% 30% 40% 50%

Movies

Clothing

Intimate apparel or items

Travel & transportation

Chocolate & candy

Valentine Day cards

Flowers

Restaurants, bars, nightclubs

Where did people spend their money?

Multiple responses accepted

FemaleMale

Purchases within categories Mean spending by category

$77 $62

$37 $39

$6 $6

$15 $10

$49 $68

$105 $90

$86 $51

$36 $23

$112 $66

Mean of total spending(for people who spent $)

Base = 793

n = 598 n = 195



Who did people spend their money on?

15%

5%

12%

31%

37%

7%

1%

2%

43%

48%

0% 10% 20% 30% 40% 50% 60%

Other

Parent(s)

Child(ren)

Husband or Wife

Boyfriend orGirlfriend

FemaleMale

Recipients of Valentine’s Day spending Mean spending by category

n = 598 n = 195

$131 $73

$103 $57

$59 $37

$87 $137

$54 $44

$112 $66

Mean of total spending(for people who spent $)

Base = 793



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valentine's day spending survey (2008) from iwillteachyoutoberich

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