valassis | redplum lift | increased email results
DESCRIPTION
Viral Sharing will increase your email response and optin-ins by 200%.TRANSCRIPT
RedPlumRedPlumLiftLift
Social Sharing • eMail, Display and Mobile
Viral SharingLift your ROI on eMail, Display &
Mobile
Here’s how....
1 + 1 = 3
eMail PURL
ValidateValidateValidateValidate
SegmentSegmentSegmentSegmentPURL Based PURL Based
LinkLinkPURL Based PURL Based
LinkLink
Display Ads: Boost Display Results with
Sharing
Mobile SMS Sharing
The Three Pillars of
Social Sharing
Pillar One: Social Marketing Motivators.
Performics and ROI Research, 2009
{FOCUS
Pillar Two: The trust of a friend
referring.√
Performics and ROI Research, 2009
Social Social MarketinMarketing Powerg Power
Social Social MarketinMarketing Powerg Power
13%
Compare to trust of
corporate advertising
at:
Pillar Three: Viral Sharing with PURL’s
Performics and ROI Research, 2009
Sharing Sharing increaseincreases results s results by 200%by 200%
Sharing Sharing increaseincreases results s results by 200%by 200%
Initial Initial eMail eMail
responsresponsee
Initial Initial eMail eMail
responsresponsee
6,007 new 6,007 new customers!customers!PURL’s with PURL’s with
sharingsharing
6,007 new 6,007 new customers!customers!PURL’s with PURL’s with
sharingsharing
PURL Value
• Track Key influencers
• Permit PURL based sharing
• Provide credit to respondents who have shared
• Measurable results with data capture
• Unique URL with personalization
What is the RedPlumLift?
RedPlumLift•The RedPlumLift is the
incremental increase in response Valassis can provide to an existing eMail, Display Advertisement and Mobile campaign as a result of PURL’s and Viral Social Sharing
How Much of Lift can I Expect?
200% or greater!
Example: If you received a 6% response on an email campaign the RedPlumLift can supply a response of
12% or more
How do we Deliver these
results?
eMail provides an offer
to promote sharing
We leverage our RedPlumLift* technology
eMail recipients share on their Faceboo
k wall
eMail offer goes
viral and multi-
generational
+ +
* Licensed through WhiteCloud Marketing
Are the results measurable?
I need to prove the ROI.
Dashboard: Its all there!
10,150 10,150 email email
responsresponseses
10,150 10,150 email email
responsresponseses
10,150 10,150 email email
responsresponseses
10,150 10,150 email email
responsresponseses
10,695 10,695 additionaddition
al al responsrespons
eses
10,695 10,695 additionaddition
al al responsrespons
esesRedPlumLift
What other benefits are included?
Additional Benefits• Huge increase in opt-in list through
Social Sharing
• Increased brand impressions through Social Media sites
• Get names of all Social Influencers and determine who they brought to the site
Results from Key Clients
• SteinMart - lift of 1,500% + from original PURL visitors
Customers were instructed to log on to their Purl, personalized URL, example: www.steinmartgift.com/janesmith, to access and print the offer, and be entered into the sweepstakes.
1,599 1,599 responsrespons
eses
1,599 1,599 responsrespons
eses
29,60029,600 additional additional responses responses
with sharingwith sharing
29,60029,600 additional additional responses responses
with sharingwith sharing
Results from Key Clients• Dominos Canada - lift of
200% + from original PURL visitors
Customers were instructed to log on to their Purl, personalized URL, example: www.dominosbignightin.com/jsmith, to access and print the offer, and be entered into the sweepstakes.
10,150 10,150 responsrespons
eses
10,150 10,150 responsrespons
eses
10,70010,700 additional additional responses responses
with sharingwith sharing
10,70010,700 additional additional responses responses
with sharingwith sharing
10,70010,700 additional additional responses responses
with sharingwith sharing
10,70010,700 additional additional responses responses
with sharingwith sharing
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Case Studies for the RedPlumLift
www.slideshare.net/valassis