vadurro slideshow for apss may 2012 pdf
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How to Get Free Publicity To Create Buzz, Build YOUR Platform and
Skyrocket Sales!
With Bernadette T. Vadurro www.bernadettetv.com
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How many of you have ever paid a publicist?
1. Yes
2. No
24%
76%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Yes No 10
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How satisfied were you with your investment?
1. Greatly satisfied
2. Somewhat satisfied
3. A waste of money 0%
33%
67%
0% 10% 20% 30% 40% 50% 60% 70% 80%
10
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Radio Producers want guests who bring value to
their show.
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Communication, Obama & American Politics
A news peg is what makes YOUR
story timely now.
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Hook
2012 Presidential Debates
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Timing
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Talk Shows
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You Want to Be the “Go to Person”
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Before Social Media…
You told a friend who might tell a friend
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Post it and before you know it… It’s virtual worldwide.
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Copyright 2009 Speakers Live, Inc.
Insert YouTube Videos
• Add video to your email campaigns, websites and blogs.
• Personalized message from you!
• Give tips, strategies and techniques to HELP your potential customers.
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Make Connections on Facebook
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Copyright 2009 Speakers Live, Inc.
Make Meaningful Connections
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Copyright 2009 Speakers Live, Inc.
Be Distinct
Don’t be an ice cream cone! ~Michelle Baca
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Copyright 2009 Speakers Live, Inc.
Become a “Lovecat”
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Copyright 2009 Speakers Live, Inc.
It’s not JUST about getting the most “friends”
Quality Relationship Building
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It’s more about building meaningful relationships
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How to add value to those relationships
• Add content regularly
• Add photos, video
• Comment
• Recommend others
• Upload tips
• Link to other’s website
• Reciprocate
Copyright 2009 Speakers Live, Inc.
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Never Leave Home without it….
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Go
ogle A
lbu
ms, Flickr, Slid
eshare
Copyright 2009 Speakers Live, Inc.
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Copyright 2009 Speakers Live, Inc.
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Global Speakers Cocktail Party,
Anaheim, CA, USA 2011
Bernadette Vadurro
Rhonda Faught
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Thank YOU!