v4.0 prã¤sentation buchmesse 2010
TRANSCRIPT
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Ihre Inhalte aufallen Smartphones.
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Your Content onall Smart Phones.
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Passt zu Ihnen!Der App-Baukastenvon HDM-I.
Heidelberg mobil International GmbH
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Fits You!The App Construction Kitof HDM-I.
Heidelberg mobil International GmbH
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Für Umsatzsteigerer!Der App-Baukastenvon HDM-I.
Heidelberg mobil International GmbH
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For Revenue Increasers!The App Construction Kitof HDM-I.
Heidelberg mobil International GmbH
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Für Kundenbinder!Der App-Baukastenvon HDM-I.
Heidelberg mobil International GmbH
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For Customer Relaters!The App Construction Kit of HDM-I.
Heidelberg mobil International GmbH
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Für Kostensparer!Der App-Baukastenvon HDM-I.
Heidelberg mobil International GmbH
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For Cost Cutters!The App Construction Kitof HDM-I.
Heidelberg mobil International GmbH
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Für Ihre Marke!Der App-Baukastenvon HDM-I.
Heidelberg mobil International GmbH
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For Your Brand!The App Construction of HDM-I.
Heidelberg mobil International GmbH
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Für Ihr Portfolio!Der App-Baukastenvon HDM-I.
Heidelberg mobil International GmbH
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For Your Portfolio!The App Construction Kitof HDM-I.
Heidelberg mobil International GmbH
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Heidelberg mobil International GmbH
Passt zu Ihnen!
Der App-Baukastenvon HDM-I.
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Heidelberg mobil International GmbH
Fits You!
The App Construction Kit of HDM-I.
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Beamen Sie sich direkt ins Herz Ihrer Kunden.
Heidelberg mobil International GmbH
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Beamen Sie sich direkt ins Herz Ihrer Kunden.
Mit dem App-Baukastenvon HDM-I.
Heidelberg mobil International GmbH
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Get Beamed Right in the Heart of Your Customer.
Heidelberg mobil International GmbH
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Get Beamed Right in the Heart of Your Customer.
With the App Construction Kit of HDM-I.
Heidelberg mobil International GmbH
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Ein System für alles!Der App-Baukastenvon HDM-I.
Heidelberg mobil International GmbH
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One System for Everything!The App Construction Kitof HDM-I.
Heidelberg mobil International GmbH
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Ein System für alles!iPhone. Android. BlackBerry.Windows Mobile 7.
Heidelberg mobil International GmbH
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One System for Everything!iPhone. Android. BlackBerry.Windows Mobile 7.
Heidelberg mobil International GmbH
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Ein System für alles!Verlag. Agentur. Industrie.
Heidelberg mobil International GmbH
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One System for Everything!Publisher. Agency. Industry.
Heidelberg mobil International GmbH
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App-Baukasten „Basis“
Video TonText Bild
Für den Markteintritt:App-Baukasten „Basis“.Schnell. Preiswert. Alles drin.
CMSorts-
basierteDienste
Kontakte Design
Heidelberg mobil International GmbH
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App Construction Kit „Basic“
Video SoundText Picture
For the Market Entry:App Construction Kit „Basic“.Quick. Good Value. Looking Good.
CMS LBS Contact Design
Heidelberg mobil International GmbH
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App-Baukasten „Premium“
TourenShop Routing
On- & Offline
Social Media
Aloqa & Co.
Ticketing
Design
Zum Weitermachen:App-Baukasten „Premium“.Ihre App nach Wunsch.
Heidelberg mobil International GmbH
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App Construction Kit „Premium“
ToursShop Routing
On- & Offline
Social Media
Aloqa & Co.
Ticketing
Design
For the Market Penetration:App Construction Kit „Premium“.On Demand App.
Heidelberg mobil International GmbH
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• Zentrales System (sog. Datendrehscheibe) nach homogener Integration aller dezentral verteilten Informationen ermöglicht:
• Einheitliche Datenversorgung der Webportale von Städten / Regionen.
• Gewährleistung von Konsistenz, Integrität und einheitliche Qualität der Daten
• wenige / keine Redundanzen, somit weniger Aktualisierungsaufwand.
• Regionale Auswertungen der Daten nach diversen Aspekten
• Aufbereitung der Daten für unterschiedliche Medien[z.B. Broschüren, Kataloge, Flyer, etc.]
• Mobiler Auftritt im Rahmen von vascmo ohne zusätzliche Kosten
• kostengünstige Erstellung von iPhone-Apps und Apps anderer Hersteller
Anspruch: Datendrehscheibe
Heidelberg mobil International GmbH
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• Central Data Aggregation and Delivery Platfom (Data Hub):
• Homogeneous integration of decentralized, heterogenous data
• Standardized content provisioning for content owners and for different channels: online offerings / apps/ print
• Ensures consistency and quality of geo data
• e.g. costeffective building of iPhone apps and other apps for other devicemakers
Demand: Data Hub
Heidelberg mobil International GmbH
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Need: Platform Technology for Location Based Services
Delivery Platform for Location-based Services
Stationary Web (Browser/Terminal) Mobile Web Mobile Apps Raw XML
Car, Voice
Characteristics:• Web-based Open
Architecture• Multi-Platform Support
• Device independent• Network independent• Indoor & Outdoor Navigation• Enterprise Integration
Heidelberg mobil International GmbH
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Lösung: Die Deep MapTM Plattform
EigenschaftenOffene ArchitekturMulti-Plattform fähigGeräte-unabhängigNetzwerk-unabhängig
Plattform zur Aggregation von heterogenen Inhalten und
Bereitstellung ortsbasierter Dienste
Heidelberg mobil International GmbH
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Solution: Deep MapTM Platform
Open architectureMulti platform supportDevice independentNetwork independent
Deep MapTM Platform:Aggregation of heterogeneous ContentProvisioning of location-based Services
Heidelberg mobil International GmbH
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Datendrehkreuz: Verlag – Agentur – Industrie
1. Batch Import via Excel, CSV, XML
Ergänzung um Bilder als Batch Import oder Einzeln
• als REST Web Service zur Live Einbindung in Webseiten
• XML Export• CSV / Excel Export
Bereitstellung der Daten
3. Verlage, Agenturen, Druck- und Medien-häuser, Touristik, Behörden
2. Dateneingabe via Deep Map TM Redaktionsschnittstelle
< XML>
Content Aggregation
App Manager
Deep MapTM Core Service Plattform
Device Manager
Hosted by HDM-I
Heidelberg mobil International GmbH
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Data Hub: Publisher – Agency – Industry
1. Batch Import via XML, Excel, CSV
additional: Pictures via Batch Import
• Native Device Apps• Mobile and Desktop Websites• Terminal Stations/Flat Screens• as REST Web Service for Live Integration into
Webpages• XML Export• CSV / Excel Export
Provisioning of Content
2. Data Input via Deep Map TM Editorial Interface
< XML>
Content Aggregation
App Manager
Deep MapTM Core Service Plattform
Device Manager
Hosted by HDM-I
• Publishing Houses• Print Production Company• Tourism/Travel Organisations• Local Authorities
Heidelberg mobil International GmbH
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Datenimport
FORMAT ART
Excel Upload
CSV, TXT Upload
XML Upload, FTP
SQL FTP
WebService – REST
Dynamic Import
WebService – SOAP
Dynamic Import
< XML>
Data Hubpowered by Deep Map
Heidelberg mobil International GmbH
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Data Import
FORMAT Delivery
Excel Upload
CSV, TXT Upload
XML Upload, FTP
SQL FTP
WebService – REST
Dynamic Import
WebService – SOAP
Dynamic Import
< XML>
Data Hubpowered by Deep Map
Heidelberg mobil International GmbH