UX / UI DESIGN PROCESS

S T U D I O C R E AT I V E M E

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O U R D E S I G N P R O C E S S

Listen to stakeholders & understand business

objectives and requirementsand do detailed research on the subject & existing apps

UNDERSTAND & RESEARCH

Construct a point of view based on customers needs

and insights. Create a flowchart or a roadmap to

broad app functionality

INFORMATIONARCHITECTURE

Brainstorming many possible solutions with

sketches followed by wireframes

WIREFRAMING

Create an interactive functional prototype of

the wireframe to see if the planned functionality

works effectively

UX TESTING

Final layout design, visual asset creation

including colors, icons and illustrations

USER INTERFACE DESIGN

CLIENT B R I E F

Listen to the stakeholders and understand the business objectives and functional requirements. Take a detailed overview of the client’s expectations and subsequently get on to researching the subject in detail, if any similar

apps exist and their structure and navigation. Also, observing the user behaviour and discussing with regular

users about the functionality aspects they feel need to exist in an app to make the experience intuitive .

UNDERSTAND & RES EARCH

INFORMATION ARCHITECURE

This phase starts with an internal studio meeting where all information is brought together and summarised

in the form of an informational flowchart defining the basic

navigation flow a user would go through while using the app.various

different possibilities are thought upon and a final information

structure is established as the starting point for the app design.

CONCEPT SKETCHES

Rough app screens are drawn on paper to visually bring the idea into shape. Many different ux possibilities are explored at this stage with

discussions and brainstorming sessions within the team and then with the client.

WIREFRAMINGThe best shortlisted ideas are then created as fine wireframes to be able

to see the idea coming to shape in black and white. It doesn’t include images , colours and other fine details, but is able to establish the app

navigation in a clean and precise manner.

UX TESTING

A functional prototype of the wireframe screens is created and

shared with the client and other users to be able to experience the app as if it was a real functional app. This stage

greatly helps to capture any navigation or functionality errors

done at the conceptual stage. It saves lots of time and money for the client

as reifications are easily done on earlier stages and not carried over to

the development stage.

USER INTERFACE DESIGN

Final screens are designed after the client’s approval of the user

experience. The user interface design stage involves creation of custom

icons and illustrations and establishing a colour scheme and

layout for the app. The UI is hence the skin of the app, but the UX is the soul.

O N B OA R D I N G S C R E E N

U I D E S I G N

UI DESIGN

Final screens are designed after the client’s approval of the user

experience. The user interface design stage involves creation of custom

icons and illustrations and establishing a colour scheme and

layout for the app. The UI is hence the skin of the app, but the UX is the soul.

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