uxsg2014 lightning talks - deeper understanding stories observations insights (daniel szuc)

37
deeper understanding - stories, observations, insights @dszuc

Upload: ux-singapore

Post on 26-Jun-2015

263 views

Category:

Design


0 download

DESCRIPTION

Deeper understanding stories observations insights Presented by Dan Szuc Design Researcher Apogee, Hong Kong

TRANSCRIPT

Page 1: UXSG2014 Lightning Talks - Deeper understanding stories observations insights (Daniel Szuc)

deeper understanding - stories, observations, insights

@dszuc

Page 2: UXSG2014 Lightning Talks - Deeper understanding stories observations insights (Daniel Szuc)

THANK YOU UXSINGAPORE

Page 3: UXSG2014 Lightning Talks - Deeper understanding stories observations insights (Daniel Szuc)
Page 4: UXSG2014 Lightning Talks - Deeper understanding stories observations insights (Daniel Szuc)
Page 5: UXSG2014 Lightning Talks - Deeper understanding stories observations insights (Daniel Szuc)

A HUMAN PRACTICE

Page 6: UXSG2014 Lightning Talks - Deeper understanding stories observations insights (Daniel Szuc)

Language

States

current +

future

Artifacts Design / Validate

Academy of Learning

Values

Beliefs

Behaviors

Roles

Human Qualities

Toolkits

A Human Practice

Page 7: UXSG2014 Lightning Talks - Deeper understanding stories observations insights (Daniel Szuc)

Core Meaning Profiles

Assumptions Metrics Goals Design Principles

Stories

Features + Prioritization

Task Models Journey Maps

Designs

Patterns

Standards

Artifacts

META

CUSTOMER

DESIGN

THE PROJECT ROOM

Page 8: UXSG2014 Lightning Talks - Deeper understanding stories observations insights (Daniel Szuc)

HUMAN QUALITIES

Page 9: UXSG2014 Lightning Talks - Deeper understanding stories observations insights (Daniel Szuc)

Seeing Leading Communicating Listening Mentoring Constructing Probing Facilitating Deconstructing Feeling Connecting Framing

Synthesis Collaborating Envisioning Playing Critique Persuading

Page 10: UXSG2014 Lightning Talks - Deeper understanding stories observations insights (Daniel Szuc)

FRUSTRATIONS DISCOVERING USER INSIGHTS?

Page 11: UXSG2014 Lightning Talks - Deeper understanding stories observations insights (Daniel Szuc)

User Stories & goals

Interactions & Touch-points

Pain points

Products & Services

Interfaces

Gaps

Systems

Platforms

Page 12: UXSG2014 Lightning Talks - Deeper understanding stories observations insights (Daniel Szuc)

Customer Journey

Interviews

Personas

Tools + Artifacts

Translation Listening What did we learn?

What does it mean for

our practice?

Project Protocols

Stories

Observation

Page 13: UXSG2014 Lightning Talks - Deeper understanding stories observations insights (Daniel Szuc)

SETTING THE STAGE FOR RESEARCH

Page 14: UXSG2014 Lightning Talks - Deeper understanding stories observations insights (Daniel Szuc)
Page 15: UXSG2014 Lightning Talks - Deeper understanding stories observations insights (Daniel Szuc)
Page 16: UXSG2014 Lightning Talks - Deeper understanding stories observations insights (Daniel Szuc)
Page 17: UXSG2014 Lightning Talks - Deeper understanding stories observations insights (Daniel Szuc)

YOUR LENS?

Page 18: UXSG2014 Lightning Talks - Deeper understanding stories observations insights (Daniel Szuc)

DEEPER UNDERSTANDING

Page 19: UXSG2014 Lightning Talks - Deeper understanding stories observations insights (Daniel Szuc)

Early in Project

Many Users

Few Users

Comparative benchmarking

Summative testing Card sorting

Satisfaction surveys Market research

Iterative evaluation of prototypes

Evaluation of Designs

Ethnography

Stakeholder interviews

User observation

Walkthroughs Expert Reviews

Page 20: UXSG2014 Lightning Talks - Deeper understanding stories observations insights (Daniel Szuc)

PLANNING IS CRITICAL

Page 21: UXSG2014 Lightning Talks - Deeper understanding stories observations insights (Daniel Szuc)

Item Why Research themes UXD Agenda Immediate questions Fixes Stretch questions Product Strategy What to do with results Impact Known or unknown Gaps Assumptions Body of Evidence Other research Connecting data points Design Impact Observations & Insights Body of Evidence over time

Planning is critical

Page 22: UXSG2014 Lightning Talks - Deeper understanding stories observations insights (Daniel Szuc)

UNDERSTANDING PEOPLE

Page 23: UXSG2014 Lightning Talks - Deeper understanding stories observations insights (Daniel Szuc)

Item Why Beyond discussion guide Peripheral goodies Not research Conversations Good conversations Flow to get to goodies Be Present Interested and aware Time needed to … Trust User need first … Not domain first, beyond

functions You are not the expert User being interviewed

helps drives part of the conversation

Understanding people

Page 24: UXSG2014 Lightning Talks - Deeper understanding stories observations insights (Daniel Szuc)

CAPTURING STORIES

Page 25: UXSG2014 Lightning Talks - Deeper understanding stories observations insights (Daniel Szuc)

Item Why Call before Get to know Listening between the cracks … Emotions, people,

relationships, motivations, issues

Your product & service is not their priority

How it fits into their lives is

Clues towards … and task mapping Issues, motivations, opportunities

Boundaries Beyond what we see now

Capturing Stories

Page 26: UXSG2014 Lightning Talks - Deeper understanding stories observations insights (Daniel Szuc)

STORIES TO OBSERVATIONS

Page 27: UXSG2014 Lightning Talks - Deeper understanding stories observations insights (Daniel Szuc)

Item Why Transcribe stories Getting intimate with the

data Reading stories (take turns) Capturing and listening

Emotional words Drivers to do things people care about

Elements to unpack later Need for more detail (future research?)

Quotes Personas Artifacts Mapping data to its relevant

buckets Time consuming + washing the data Good! Worth it!

Stories to Observations

Page 28: UXSG2014 Lightning Talks - Deeper understanding stories observations insights (Daniel Szuc)

Participant No Age Range Profession Description Describe the domain Influencers Story 1 Story 2 Story 3 Issues Observations Wish list Opportunities/ Improvements

Story Sheets

Page 29: UXSG2014 Lightning Talks - Deeper understanding stories observations insights (Daniel Szuc)

OBSERVATIONS TO INSIGHTS

Page 30: UXSG2014 Lightning Talks - Deeper understanding stories observations insights (Daniel Szuc)

Item Why Post it notes to the wall Capture and movement and

space Moving bits To see the data and group

and connect Structuring Map to deliverables Tell stories around the bits Deeper dives Gaps Identify a need to discover

more in the future

Observations to Insights

Page 31: UXSG2014 Lightning Talks - Deeper understanding stories observations insights (Daniel Szuc)

GROUP OBSERVATIONS INTO INSIGHTS

Page 32: UXSG2014 Lightning Talks - Deeper understanding stories observations insights (Daniel Szuc)

Item Why Refining Clarity Rinsing the data Clarity Revisiting story sheets Missing bits Grouping again New connections Moving to XLS Clarity

Group Observations into Insights

Page 33: UXSG2014 Lightning Talks - Deeper understanding stories observations insights (Daniel Szuc)
Page 34: UXSG2014 Lightning Talks - Deeper understanding stories observations insights (Daniel Szuc)

MAPPING TO ARTIFACTS

Page 35: UXSG2014 Lightning Talks - Deeper understanding stories observations insights (Daniel Szuc)

Core Meaning Profiles

Assumptions Metrics Goals Design Principles

Stories

Features + Prioritization

Task Models Journey Maps

Designs

Patterns

Standards

Artifacts

META

CUSTOMER

DESIGN

THE PROJECT ROOM

Page 36: UXSG2014 Lightning Talks - Deeper understanding stories observations insights (Daniel Szuc)

WWW.UXHONGKONG.COM

Page 37: UXSG2014 Lightning Talks - Deeper understanding stories observations insights (Daniel Szuc)

A MOVEMENT