Mapping Business Value to UX Strategy: A Case Study UX STRAT 2013, Atlanta GA Lis Hubert, Hubert Experience Design Paul McAleer, Centralis

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A little about us and why we’re here @lishubert & @paulmcaleer

Copyright 2013 Paul McAleer, all rights reserved Mapping Business Value to UX Strategy, UX STRAT 2013 @lishubert & @paulmcaleer

The current state

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The problem

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The solution

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Mapping Biz Value to UX Strategy, UX STRAT 2013 @lishubert & @paulmcaleer

Mapping Biz Value to UX Strategy, UX STRAT 2013 @lishubert & @paulmcaleer

Mapping Biz Value to UX Strategy, UX STRAT 2013 @lishubert & @paulmcaleer

Mapping Biz Value to UX Strategy, UX STRAT 2013 @lishubert & @paulmcaleer

Mapping Biz Value to UX Strategy, UX STRAT 2013 @lishubert & @paulmcaleer

Mapping Biz Value to UX Strategy, UX STRAT 2013 @lishubert & @paulmcaleer

It's up to us to change the way we talk about our work in order to expose the gaps to the people we are trying to communicate with.

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Thank you!

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