UX Psychology< 2nd Track : User experience psychology >

We will talk about,

• User Psychology.

• Designing Behaviors.

• The psychology of Usability.

User Psychology The study of behaviors and mind.

Everything can happened in a user’s mind when they use the design and few things after and few things before.

Why User Psychology?

Design and user interface is the practice of creating non-random effect in people to solve problem.

&

Understanding your users psychology allows you to answer many questions.

Psychology VS Culture

We born with same brain, we can feel same feelings of happiness and sadness, Positive and negative feelings.

But

After we born we take this brain to different cultures, environment and new habits.

EmpathyWhat we want by natural may be not be what the user want.

Do research, Talk to users, Study data.

User Psychology

This things that makes you Like, Share, Comment.

Conscious Experience

Subconscious Experience

Usually seems like just is, it’s invisible.

EmotionsEmotions are reactions, not goals.

Time makes emotions more complicated.

Here you can build users habits.

Designing Behaviors

You want user do something & users want to do something. You as UXD should make it aligned perfectly.

We are not designing random artwork, we have intention.

Design with Intention

Designing Behaviors

Rewards is feeling and emotion not a thing,

The designer, can control the feedback. Which means you can train your users by rewarding them for something you consider good,

and punish them for something you consider bad.

Feedback should be motivation and action.

Rewards & feedback

Designing Behaviors

Integrating game experience into the application to motivate participation, engagement, and loyalty.

Gamification

Designing Behaviors

Going viral makes people see it, do actions, which give feedback, and creates even more content.

Social and getting viral

How to build trust?Professionalism - Personalization - Forgivness

Accountability - Simple words

UX Psychology</ 2nd Track : User experience psychology >