UX Psychology<1st Track : User experience (UX) >

Mahmoud MetwallySenior UI/UX Designer at Landmark Group

• 7 years experience building Web & Mobile apps.

• Enjoying doing User Experience, User Interactions, Information Architecture, Visual/User Interface and Front-End.

• Proudly CAT member since 2007.

• BSC. Computers and Information 2010.

Proudly was and still part of, Landmark Group (Dubai), Eventtus (Cairo), Salamworld (Istanbul), Cloud9ers (Mansoura - Cairo).

We will talk about,

• User Experience, What's this?

• How to understand your users?

• Information Architecture principles.

• Design with data .. How?

User Experience

Everything has User Experience.

What makes user experience good, Is to make your user love, get attached and effective to your product.

User Experience is a journey Your journey for a successful user experience

for your product.

Define users & business goals - Research - User Profile/Persona - Information Architecture - Visual Designs - Test - Iterate.

Define user & Business goals

Every product has business goals, you can’t make it without achieving users goals.

User Goals

Business Goals

Define user & Business goals

Ex, Youtube business goal is gaining money from ads, but without finding videos so easy and getting a perfect watching experience

you can not achieve the business goal.

UG BG

Define user & Business goals

Ex, Youtube business goal is gaining money from ads, but without finding videos so easy and getting a perfect watching experience

you can not achieve the business goal.

User Goals Business Goals

User ResearchShould done first and at every stage of the journey

Subjective ObjectiveResearch Research

User Research

Subjective ObjectiveResearch Research

That it is an opinion, or a memory, or your impression of something. The

feeling it gives you. The expectations it creates. Not a fact.

A fact. Something true. Something you can prove. Your opinion doesn’t

change it, no matter how hard you wish.

InterviewsFocus group

SurveysCard Sorting

Google

Observation

Numbers Analytics

User Profile / PersonaSet your users profiles, know their mentality, their environment and

their motivations.

Information ArchitectureIs the creation of a structure for a website, or application, that allows us to understand where we are as users, and where the

information we want is in relation to our position

User Journey & User Stories

Is a series of steps which represent a scenario in which a user might interact with the thing you are designing.

Wireframes

- Simple sketch for the product screens elements elements - - Showing it in the beginning can save a lot of time. -

- Review and Iterate. -

Data driven designData can not lies, This is science.

Data driven designData can not lies, This is science.

Data measures user behaviors. Why they do. How many times they did. How long it takes.

Be careful .. Numbers doesn’t say the solutions .. this is just indicator.

More data is better data.

AnalyticsHeat maps

Search LogsA/B Testing

Eye tracking

it’s not easy way.

Iterate and Iterate

UX Psychology</1st Track : User experience (UX) >