ux @ mercado livre
TRANSCRIPT
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UX @ Mercado Livre
Set 2016 - Daniel Rabinovich
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A história sobre Design
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This is our visionBuilding the foundation to Build a 3B Company by FY20
Agenda> Revisão de Design
Novo Brand Book
Mobile Apps Redesign
Design não visual
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Não estávamos orgulhosos do nosso design
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Procuramos por benchmarks, apps que admiramos
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Revolução do Design
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This is our visionBuilding the foundation to Build a 3B Company by FY20
AgendaRevisão de Design
> Novo Brand Book
Mobile Apps Redesign
Design não visual
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Brand Book
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This is our visionBuilding the foundation to Build a 3B Company by FY20 Criado um Brand Book unificado para todas comunicações online e offline.Duas opções: Emocional (Amarelo) e Racional (Azul)
Novo Brand Book
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This is our visionBuilding the foundation to Build a 3B Company by FY20 Melhoria dramática em peças promocionaisAbaixo: Comparação do dia das mães - Ano passado vs Esse ano
Novo Brand Book (II)
<-Ano passado
Esse ano ->
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This is our visionBuilding the foundation to Build a 3B Company by FY20
AgendaRevisão de Design
Novo Brand Book
> Mobile Apps Redesign
Design não visual
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Escolha um lugar pra começar
Fluxo de compra APP
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Versão antiga Nova Versão
● Grande melhoria mas perdemos a visualização do botão de cadastro
● A retirada do botão não afetou a quantidade de cadastros
Nova Home Page
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This is our visionBuilding the foundation to Build a 3B Company by FY20
Para resolver esse problema sem comprometer o design da Home Page, implementamos um nova tela de Onboarding, tentando ser uma “soft landing” no app.
Novo fluxo de Onboarding
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Versão antiga Nova versão
● Grandes imagens(no mesmo espaço)
● Mais elegante, melhor leitura
Nova Busca
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Antoine de Saint Expupéry
“Perfection is achieved, not when there is nothing more to add, but when there is nothing more to take away”
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Filtros antigos Novos filtros
● Melhor design :)● Filtros chaves estão
mais fáceis de usar
Novos filtros
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Versão antiga Nova versão
Nova página de produto● Imagens maiores● Novos gestos de
zoom● Preço maior● Simulador de
parcelas● Calculadora de frete
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Previous Font New Font
Melhor espaçamento aumenta a qualidade da leitura em espaços menores
“Menores” detalhes: Novas fontes
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Checkout redesign
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Antes Depois
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Checkout redesignNovo visual e animação. Obtenha vantagens de funcionalidades do próprio celular.
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Checkout redesign (II)Completar dados do cartão de crédito: Muito mais fácil e visual.
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This is our visionBuilding the foundation to Build a 3B Company by FY20
AgendaRevisão de Design
Novo Brand Book
Mobile Apps Redesign
> Alguns resultados
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Evolução do Mobile shareRedesign não foi o único fator, mas certamente ajudou
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Obrigado!
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Ux ExperienceSet 2016