ux india conference - unlearning process
DESCRIPTION
A presentation to Deep Red Ink about my learnings from UX India conference 2013.TRANSCRIPT
UX India Conference -
Unlearning Process
Am I relevant?
Design Principles
1. “Vu Ja De”
???
2.Lower bar of sketching
Less makes more.
3.Work out loud
Think.Show.Talk
4.Tell storiesCharacters. Goal. Context. Interaction.
Result.
About Numbers
Numbers are used for security. It does
not maximize a user’s experience
What’s in it for me?
What’s in it for me?
The usability factor is rational or emotional - but the customer has to see it.
Understanding the Fogg’s Behavior
Model
“Human beings are inherently lazy”
“Human beings are inherently lazy”
B=MAT
Trigger Ability Motivation
Trigger Ability Motivation
Motivation Ability Trigger
Sensation is a core motivation
Motivation Ability Trigger
Anticipation is a core motivation
Motivation Ability Trigger
Social Cohesion is a core motivation
Motivation Ability Trigger
Increase ability by simplifying target
behavior
Trigger
Motivation Ability Trigger
Increase ability by simplifying target
behavior
Trigger
Motivation Ability Trigger
Simple
Complex
Motivation Ability Trigger Trigger
Motivation Ability Trigger Trigger
Triggers can lead to a chain of
desired behaviors
Motivation Ability Trigger
Motivation Ability Trigger
- Map out the bahvior chains you need
- Figure out how to get people to do the first behavior
- If people don’t naturally take the next step in the chain, then figure out how to get the next step to happen.
Step by step.
Was I relevant?