UX Design for non-tech savvy usersGeek Camp Jakarta | 24 October 2015

~ Arnold Saputra

UX

93% of people is afraid of online transaction, didn’t have credit

card or simply doesn’t have internet access.

7%McKinsey

“ “

Have a deep understanding about the users.

Know they’re backgrounds and habits

Use feature phone, doesn’t have CC, rare use internet & busy

Know their environment when using your product

Outdoor = more challenges

Unstable networkLow battery Low visibility under sunlight

Learn our way to learn the user context

Ciputat, South Tangerang

With help from our new employee. UX isn’t just UX designer responsibility!

Simprug, South Jakarta Depok, West Java

30%Listen what they’ve said about the product

70%See the user behavior using your product

Gather all the data, Analyze the qualitative and get the insight

Get the full perspective about the users.

Deliver the solution and features as fast as we can

UI/UX testing, Integration testing, Beta Testing

This has been presentation by Arnold Saputra. Made exclusively for

Geek Camp. Jakarta, 24 October 2015

@soekarnold