design

UsereXperience .

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What?

”“Design is not just what it looks like

and feels like. Design is how it works.

Steve Jobs

Good

Great

GreatInsanely

5 metrics

Learnability

Efficiency

Memorability

Errors

Satisfaction

”

“ I’ve been amazed at how often thoseoutside the discipline of designassume that what designers do isdecoration. Good design isproblem solving.

Jeff Veen

What we see is

Visual Design

But what we don’t see is

90%

10%

”“Design is so critical it should be on the

agenda of every meeting in every single department.

Tom Peters

How?

Deliverables

Assessments

Interviews

Site Maps

Flow Charts

Wireframes

Why?

”“ Business success is always defined by

the quality of the overall customer experience.

Forrester Research, 2001

Websites that are hard to use frustrate customers, forfeit revenue and erode brands.

Forrester Research, 1998

”“

Good design is the most important way to differentiate ourselves from our competitors.

Samsung CEO Yun Jong Yong, 2004

”“

“Cost-Justifying usability” Bias & Mayhew , 1994Human Factors International, 2001

Savings

8h per change

32h per change

DevelopmentPhase

DeploymentPhase

RequirementsPhase

Design Alternatives

Time cost per change

DeploymentPhase

RequirementsPhase

20 changes

35$ per hour

8h per change

*

*

5,600$

32h per change

*

22,400$

Savings

$16,800

Income“The $300 Million Button” Jared M. Spool, 2009

Extra

I’m not here to enter into a relationship. I just want to buy something.

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$300,000,000out of $25 billion sales

Extra Income

CreditsFree wheeling by Kate McCarthyStopwatch by William WarbyError correction in the classroom by Andy (Bob) DaviesJump by Hamad AL-MohannnaIceberg in Labrador by Natalie Lucier365-52 | 30 | Pile of Money by Gimli LongBow Senza titolo by Cristián Arismendi

This work by Serena Facchinetti is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License

Thank you!Serena Facchinetti