ux design - trust and engagement
TRANSCRIPT
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Trust andengagement
Radosław Taraszka
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Can I trust you?
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The bombardment of impulses
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http://trendwatching.com/trends/future-customer-service/
Brand trust
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Engagement
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Engagement
• Proactive
• Active participation
• Action
• Curiosity
• Aspirations
• Energy
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Get involved. Already.
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Bombardowanie bodźcamiGet involved. Already.
* Language is the key. Learn languages.
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Bombardowanie bodźcamiZaangażuj się. Już.Get involved. Already.
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The bombardment of impulses
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Trust and engagement.Is there anything to talk about?
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Wybrać Toyotę, czy Subaru?We like to be consequent
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Trust? What is it?
1. A situation, when trust is connected with good or bad results (risk
awareness)
2. The consequences depend on the behavior of the other entity
3. Bad results can bring more consistency than good results
4. Relative certainty about the fact that the results will be good anyway
David Johnson
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What people say
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What people say?
„If I lend a car to my friend, I know that he won’t destroy it – and that is trust
;)”
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What people say?
„If I lend a car to my friend, I know that he won’t destroy it – and that is trust
;)”
„Trust is for me the possibility of posting tasks with belief that I capture them
in good hands"
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What people say?
„If I lend a car to my friend, I know that he won’t destroy it – and that is trust
;)”
„Elemental rule of the relationship between the partners. Without trust, there is no creation / value building. The lack of trust is reflected on the wrong energy investment in little constructive areas. "
„Trust is for me the possibility of posting tasks with belief that I capture them
in good hands"
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Who/what can we trust?
TRUST
Other man
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Who/what can we trust?
TRUST
Other man
Family
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Who/what can we trust?
TRUST
Other man
Family
Community
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Who/what can we trust?
TRUST
Other man
Family
Organization Community
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Who/what can we trust?
TRUST
Other man
Family
Organization Community
Corporations
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Who/what can we trust?
TRUST
Other man
Family
Organization Community
Corporations
Technology
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Technology trust
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Give us your location.It’s needed for proper operation.
Technology trust
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Give us your location.We will be able to inform you about ...............
in a place where you are!
Technology trust
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Give us your location.We will be able to inform you about ...............
in a place where you are!
Technology trust
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Technology trust
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Trustand engagement model
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need > promise > try > satisfaction > trust / engagement
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need
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Basic (physical)
Communications
Stand out
Self-realization
need
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Best
Cheapest
The most likely
Fastest
promise
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try
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?
try
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REJECTION
try
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REJECTION
try satisfaction
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ODRZUCENIE
satisfaction trust / engegamenttry
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Choosing wedding band
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Choosing a dentist
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Where for a date?
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Where for a date?
To allow themselves to be judged by hundreds of people on a daily basis, every Tinder user has to have an innate trust in the platform, or the whole thing simply wouldn’t workHimanshu Sareen
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Engegament
When you want to say„B”,
after you said „A”
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TKANKS FOR
YOUR ATTENTION