UX DESIGN INSOFTWARE PRODUCTDEVELOPMENTH O W T O C R E A T E E X C E P T I O N A LP R O D U C T V A L U E

W W W . A L T E X S O F T . C O M

THE BIGQUESTION

Have you ever left a website frustrated, not being able to findwhat you needed? Are you already familiar with examples ofpoor user experience? You most likely are. But once it’s youwho decides to build your own product. With an outstandinguser experience, clearly. How do you do that?

THEANSWER

Establish a proper UX designprocess.

"UX is a lot more than buttons andwireframes. The stuff that seemsobvious is only the tip of the iceberg,and the stuff that matters most iscompletely invisible."

J O E L M A R S H , A W E L L - K N O W NO ’ R E I L L Y A U T H O R A N DP R O F E S S I O N A L D E S I G N E R

HERE IS HOWTHE TYPICALAPPROACH TOUX DESIGNLOOKS LIKE:1. Discovery2. Analysis/ Research3. Prototyping4. Testing & Improvements

LET'S GET DOWNTO DETAILS

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What’s going on: The customer shares the high-levelrequirements and business goals with the team

Who’s involved: Customer, sales representative,business analytic (BA), UX designer

What to expect: Documented basic functional andbusiness requirements

DISCOVERY1.

What’s going on: BA and UX expert analyze therequirements, define the target audience and userpersonas, conduct market and competitors researchto make sure future product is viable and competitive

Who’s involved: BA, UX designer

What to expect: Information architecture and basicinterface structure for the product

ANALYSIS/RESEARCH2.

What’s going on: Based on the gathered andapproved information, the UX experts build basicwireframes for your product

Who’s involved: UX designer, software engineers andUI designers (for occasional consulting), BA

What to expect: Product wireframes (prototypes) -a visual representation of the software functionality.At the same time, BA writes the functionalspecifications for the product.

PROTOTYPING3.

What’s going on: The experts conduct preliminaryusability testing and enhance the prototypes based onthe user feedback

Who’s involved: UX designer, user focus groups

What to expect: Polished wireframes that meet theuser requirements and industry standards - ready tobe turned into UI designs

TESTING &IMPROVEMENTS4.

MAINTAININGANDEVOLVINGTHE PRODUCTAFTERLAUNCH

WHAT CAN YOU DOAFTER THE PRODUCTHITS THE MARKET?

Testing (A/B testing or split testing, which employsseveral options of the same page or interface element inorder to find out which one performs best)UX AnalysisInterface AuditsConversion Rate Optimization (CRO)

EASY! MAKE YOUR VALUABLE BUSINESSDATA WORK THROUGH:

SO WHYINVEST IN UXDESIGN?

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BETTER UX = INCREASEDCONVERSION & REVENUE

94%According to the CustomerExperience Optimization Report byeConsultancy.com, 94 percent ofrespondents have seen higherconversion rates as a result oftheir commitment to customerexperience.

BETTER UX = LOWERDEVELOPMENT &OWNERSHIP COSTS

$100In his bestselling book “SoftwareEngineering: A Practitioner’s Approach”,Robert Pressman describes asituation when a proper UX processcan help you save money in the longrun. He states, that if an issue costs$1 to be solved at the design stage, itwould cost $10 to be solved duringthe development and $100 – after theproduct’s release.

BETTER UX = INCREASEDUSER RETENTION &BRAND LOYALTY

62%The numbers don’t lie: The study findsthat 23 percent of users uninstall anapp after only one use. Furthermore,an impressive 62 percent will use itless than 11 times. While UX mightnot be the only problem that pushesyour users away, it is one of thethings you can and should fix.

BETTER UX = HIGHEREFFICIENCY WITH LESSSUPPORT

90%This is especially true for enterpriseproducts and corporate applications.Simple and easy to use tools requireless training, minimize the risk oferror, and improve the efficiency ofyour business operations. In case ofMcAfee Inc., the company was able tocut the support effort (and thecorresponding cost) by 90 percent,simply by providing a clear and user-oriented design.

FINALTHOUGHTS

Proper UX design has a major impact onthe business ROI and plays a significantrole in the software productdevelopment process in general,contributing to the creation of a moreconsistent, relevant and overall higherquality software product.

sales@altexsoft.comE M A I L C O N T A C T N U M B E R

+1 (877) 777-9097W E B S I T E

www.altexsoft.com

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