ux australia 2016 - the new paradigm of designing with information automation
TRANSCRIPT
THE NEW PARADIGM OF DESIGNING WITH INFORMATION AUTOMATION
adam faulkner creative director blueegg.com.au @faulkner
AI
"the study and design of intelligent agents" where an intelligent agent is a system that
perceives its environment and takes actions which maximises its chances of success.
https://www.sciencedaily.com/terms/artificial_intelligence.htm
https://www.ibm.com/watson/developercloud/doc/conversation/
But what are the perceptions
Concerned
“If you had all the world’s information directly attached to your brain, or an
artificial brain that was smarter than your brain, you’d be better off.”
Sergey Brin
How do we design within this
environment…
Two challenges
Information Automation
= Personalisation
by including the micro-moments of a journey we can deliver super
personalised experiences
Searches PinsBoard names
Machine Learning, Algorithms
Buy It
Information automation is already here, looking at personalisation in the
context of AI enables more engaging, awesome, cool experiences