ux and strategy design

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These are the slides for my morning session on the basics of UX and Strategy design processes.

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    Second level
    Third level
    Fourth level
    Fifth level
    11/13/10
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2. User ExperienceStrategy & Design
How to conduct user research and usability evaluations
by Larry Marine
3. The BIG Picture
4 levels of design
1. Objectives goals and metrics
2. Strategic process flows (best practices)
3. Tactical task flows
4. Implementation UX/UI design
4. 5 Steps of Design
1. Objectives goals and metrics
2. User Research roles, knowledge
3. Task Analysis task flow optimization
4. UX/UI Design design to the tasks &users
5. Evaluation does it serve the objectives
5. Objectives
What will a successful product achieve
Goal brief, not a mission statement
Get clarity and consensus
Identify observable metrics
How much by when
6. User Research
Half dozen representative users are enough
Subjective
Surveys
Interviews
Focus groups
Journals
Objective
Ethnographic observations
7. User Roles
Not of a person, but the hats they wear
Habits, metaphors, lingo, knowledge
Create user caricatures
Browsing Betty
Surgical Sam
Birthday Bob
8. Task Analysis
Best practices and task optimization
Triggers
Artifacts
Outcomes
Start backwards
End result, then tasks that achieve it
9. Task Flows
10. UX/UI Design
User interaction paradigms/models
Keep it simple
One task per screen
Stick to the playbook
No extra cool stuff
Utilize common tools or patterns
Avoid custom controls
Make the design transparent to the task
11. Design Evaluation
Expert review
Usability Testing
What gets in the way of success?
Severity of the errors
12. Severity of Errors
UserRealityResult
RightRightGood
WrongWrongMinor, adds time
WrongRightMajor, fix a good result
RightWrongCritical, data integrity
13. Yellow Pages
Objectives: Sustainable large ad customers
Users: Typical homeowner
Tasks: Find a plumber
Fix leaky basement
14. Free Evaluation
1 hour free evaluation
Try it yourself, first
Then, compare your notes to mine