8 seconds Average attention span of humans

National Center for Biotechnology Information

Audience

STORYTELLING 1

Stories counteract distraction

Stories are absorbed

Stories influence

STRUCTURE 2

Structure provides guidance

Beyond Bullet Points Story Template, © 2007 Cliff Atkinson www.beyondbulletpoints.com

Title and byline Act I: Set up the story from the audience’s viewpoint (“A to B, what’s in it for me?”) Setting (Where am I?) Role (Who am I here?)

Point A (What challenge do I face?) Call to Action (How do I get from A→B?) Point B (Where do I want to be?)

Act II: Develop the action (“1-2-3, show me only what I need to see”) Key Point (5 minutes): Explanation (15 minutes): Detail (45 minutes):

Act III: Set up the resolution (To be completed in the storyboard phase)

Structure makes sense of mess

Apply Good Design GOOD DESIGN 3

Good design aids structure

Gestalt Principles

Good design uses recognition

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1 Storytelling

2 Structure

3 Good design

@IzharBuendia