uw wenk lecture - sustainable business nov 2013
TRANSCRIPT
Edward Wenk, Jr. Endowed Lectureship in Technology and Public
Policy
Kevin HagenGood News! We have to redesign everything
November 7, 2013
How Sustainable Business is creating opportunity, driving innovation and
unleashing the next industrial revolution
www.KevinHagenCSR.org
@KevinHagen
Business is the only human institution with the scale, speed and resources to make a difference fast enough to matter
Paul Hawken
Conventional either/or Thinking
Trade-Offs lead to compromise
Rejecting Trade-Offs leads to innovation
Conventional Thinking
Take Make Waste
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Cradle to Cradle
Closed Loop thinking
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The Hagen-Wilhelm Change Matrix From: Making Sustainability Stick by Kevin Wilhelm
Sustainability Skills & Competencies
• Systems Thinking – from lines to loops• New Business metrics and tools of Enviro &
Social impacts– Life Cycle Assessments tools (Higg Index)
• Interdisciplinary understanding & literacy• Collaboration & engagement– Ex: NGOs, Academia, Government, Other business
• Leading from influence rather than authority
To-do’s
Ask for more Sustainable Business content in class
Ask questions about CSR strategy in job interviews
Don’t accept trade-offs – Look for ways to use your “better way of thinking” to create more value.
Be the agent of change: Welcome to the prospiracy
Edward Wenk, Jr. Endowed Lectureship in Technology and Public
Policy
www.KevinHagenCSR.org
@KevinHagen