utspeaks: sustaining business (public forum part 2 - bruce perrott)
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UTSpeaks: Sustaining Business Will vision and leadership be the keys that safeguard corporations in an uncertain future? Australia's widely diverse corporations make a 'one-size-fits-all' strategy for adopting sustainable practices impossible. Yet the pressure to transform how business does business has never been greater. In this special UTSpeaks event, senior researchers in business sustainability will introduce and lead a discussion with some of Australia's major corporations in how they are working towards being sustainable enterprises. The strategic approach of each in transforming their business operations also features in a new book - Cases in Corporate Sustainability and Change. We invite you to join us in celebrating the launch of this book and to participate in the enlightening forum to follow. Speakers: Professor Suzanne Benn Suzanne Benn is Professor of Sustainable Enterprise in the UTS Business School and provides leadership across the University and in partnership with external stakeholders to promote sustainability. Suzanne has worked with many Australian organisations to facilitate learning and change for sustainability. Professor Dexter Dunphy Dexter Dunphy has an international reputation for thought leadership, research and consulting in corporate sustainability and the management of organisational change. He has held visiting professorships at major international universities and several of his 24 books are business best sellers. Dexter actively supports and documents sustainability initiatives in leading Australian companies. Dr Bruce Perrott Bruce has been a strategy consultant and senior academic at UTS and UNSW, working with international corporations including the United Nations to develop long-term sustainable growth strategies. His research, teaching and publications cover strategic management and strategic marketing in industries such as health, financial services and government. Special forum panelists representing: Westpac, Fuji Xerox and Interface UTSPEAKS: is a free public lecture series presented by UTS experts discussing a range of important issues confronting contemporary Australia. Use the hashtag #utspeaks to tweet about the lecture on Twitter.TRANSCRIPT
UTSpeaks: Sustaining BusinessBruce Perrott – 27 October, 2011
SUSTAINABLEFUTURES
Sustainability Imperative
Burden organisationscarry
How will leaders create
“MEETING THE NEEDS OF PRESENT STAKEHOLDERSWITHOUT COMPROMISING THE BENEFITS & RETURNS
TO FUTURE STAKEHOLDERS”
Organisational Sustainability:
FOCUS & DEGREE
SOCIALENVIRONMENTAL
ECONOMIC
FOCUS
ECONOMIC SUSTAINABILITY
ENVIRONMENTAL SUSTAINABILITY
SOCIAL SUSTAINABILITY
Environmental Effectivity Social Equity
Social ProductivityEnvironmental
Efficiency
SufficiencyEnvironmentalEquity
Adapted from Hockerts 1999
The Business Case
The Green Case The Human Case
HUMAN
ECONOMIC
ENVIRONMENT
CURRENTSUSTAINABILITY
MORES &STANDARDS
INCREMENTAL- TRANSFORMATIONAL MOVE TOWARDS THE SUSTAINING ORGANISATION
DRIVERS OF CHANGE
SUSTAINABILITYVISION
STAKEHOLDERINPUT/
CONSULTATION
BARRIERS TO CHANGE
DRIVERS FOR CHANGE
DEGREE
Figure C Integrated Sustainability Model
HUMAN
ECONOMIC
ENVIRONMENT
CURRENTSUSTAINABILITY
MORES &STANDARDS
INCREMENTAL- TRANSFORMATIONAL MOVE TOWARDS THE SUSTAINING ORGANISATION
INCREMENTAL- TRANSFORMATIONAL MOVE TOWARDS THE SUSTAINING ORGANISATION
INCREMENTAL- TRANSFORMATIONAL MOVE TOWARDS THE SUSTAINING ORGANISATION
DRIVERS OF CHANGE
PROGRESSIVESUSTAINABILITY
VISION
STAKEHOLDERINPUT/
CONSULTATION
BARRIERS TO CHANGE
DRIVERS FOR CHANGE
Key Code:Drivers for change:Barriers to change:
Phase accomplished +: -Rejection -Non-responsiveness -Compliance -Efficiency -Strategic proactivity -The sustaining corporation
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+Refer Dunphy, Griffith & Benn, 2007, 2nd EditionOrganisational Change for Corporate Sustainability, Routledge, London
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SUSTAINABILITY OBJECTIVES, STRATEGIES