utsav project3

8/3/2019 utsav project3

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Cribd.comProject 31.Acknowledgent

2.Introduction

A cream colored yellow stripped wrapper with a cute baby photo containing

10 12 biscuits with the companys name printed in Red and you know these are

Parle G biscuits. Times changed, variety of biscuits did come and go but nothing

has changed with these biscuits. Yes, the size of their packing has definitely

changed but for the consumers good as these are money savers pack.

The Parle name conjures up fond memories across the length and breadth of the

country. After all, since 1929, the people of India have been growing up on Parle

biscuits & sweets.

Parle Glucose and Parle Monaco were the first brands of biscuits to be

introduced, which later went on to become leading names for great taste and quality.

Over the years Parle has grown to become a multi million-dollar company

with many of the products as market leaders in their category. The recent

introduction of Hide & Seek chocolate chip biscuits is a product of innovation and

caters to a new taste, being Indias first ever chocolate-chip biscuits.

All Parle products are manufactured under most hygienic conditions. Great

care is exercised in the selection and quality control of raw material and standards

ensured at every stage of the manufacturing process.

3. Preface

4. Index

5. Plc diagram

Parle as a company has reached the maturity stage in its products life cycle


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6. Explanation

7. Product and its varients

1. To make the brand much more interesting and exciting with children, it was

decided to launch a premium version of Parle-G called Parle-G Magic in the year

2002. Parle-G Magic is available in two exciting tastes - Cocoh and Cashew. The

year 2002 also witnessed the launch of Parle-G Milk Shakti, which has the nourishing

combination of milk and honey, especially launched for the southern market.

2. products such as parle-G, parle Monaco, parle Krackjack which form a major

part of parle products sales.

3. But for its premium biscuits parle hide and seek and parle hide and seek

Milano the products are in the growth and introduction stages respectively.

4 Parle Hide & Seek: It initially came out with 3 variants: Mint, Orange &

Chocolate which wasnt accepted by the masses.


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The Parle Biscuit brands , such as, Parle-G, Monaco and Krack jack and

confectionery brands, such as,Melody, Poppins, Mangobite and Kismi, enjoy a

strong imagery and appeal amongst consumers.

Xxxxxxxxxxxxxxxx


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IntroductionBournvita is a power brand. Bournvita was launched in 1948 and is one of the oldest brand in themalted beverages segment. The brand is a market leader in the Brown health drink segment witha market share of over 17 %.This is a brand that has sustained over time and competition.Cadbury's - true to its reputation has managed to sustain this brand over these years. The brand

has sustained because of Cadbury's invested in the brand and also ensured that the brandchanged in tune with the times. Bournvita is a chocolate flavored health drink. When the brandwas introduced in the market, it tried to solve a perennial problem that mother's face : aneed for a healthy food which is tasty. Bournvita offered that unique combination ofhealth and taste. Its also interesting to see how this brand has evolved over these years. In 1970st he brand was positioned as a product that helps in good upbringing. The brand used the tagline :Goodness t hat Grows with You. During 1980's the brand changed its focus from Upbringing toIntelligence. The tagline was changed to :Brought Up Right, Bournvita Bright.In 1990's the brandfelt that it should be focusing on the overall health of the kid thus changed its focus onBody andMind. The brand also took Energy as a main focus and thus evolved the famous VO ( voiceover): "Bournvita has proteins, minerals and carbohydrates" . Along came the famous

tagline : Tan KiShakthi , Man Ki Shakthi.During 1998, the brand faced intensecompetition from Milo from Nestle. At this time, the brown healthfood drink segmentwas facing issues of stagnation because of lack of value addition. Bournvita thenchanged itspositioning on the health platform. The brand used a marconym RDA (RecommendedDietary Allowance) to reinforce the health positioning. The brandused a clever Nutritional meter tocommunicate the RDA formula : 2 cups of Bournvita forbalanced nutrition.The brand also set up a Bournvita Nutritional Center where nutritionexperts recommended the right RDA percentage to kids. The brand at that time usedthe cricketer Ajay Jadeja to endorse the brand. The brandalso harped on the taste andused the tagline " No Bournvita No Milk " to reinforce the taste attribute.


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CHOCOS BISCUITS

Nature of Product: Chocos is a biscuit with irresistible taste of chocolate. It is primarily used as a snack food for satisfying hunger. Children of age 10 and above eat chocos biscuit. Customers get a healthy snack food with high nutritional value. The customers did not like to have it with hot milk as it becomes soggy Chocos is the trademark of Kelloggs India Ltd. Chocos is distributed through retailers and stockiest. They have over 3 Lacoutlets all over India. Recently chocos biscuits are being promoted with a jackpot offer alongwith one packet. Chocos biscuits are economically priced @ Rs. 5 and hence targetedtowards the masses. At present there are three major competitors- Parle Hide n Seek, BritanniaBourbon and Good Day Cookies in this segment. Kelloggs has another product with this brand name i.e., Chocos cerealsand they are coming up with another product that could be a milk food

drink.

BENEFIT AND STRUCTURAL ANALYSIS Chocos biscuit can be eaten directly form the packet. It could also be served in aplatter. Biscuit is made from wheat. Chocolate taste, crispiness, high nutritional value, brown color, mouthful size andfreshness are some of its attributes. It is a healthy snack food and hence keeps the user fit, healthy and happy. It can also be used for making chocolate puddings etc. Biscuits can be eaten any time as they satisfy.www.kelloggs.com


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PREPAERD BY:- UTSAV SHAH

STANDARD:- 10THA (FDM)
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7/10
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