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BREAST CANCER AWARENESS MONTH

Help Promote early detection!

Darlene Matthews & The Beauty all over teamTakes breast cancer awareness to the streets!

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CONTENTS

Who is Michelle Mills? - - pg. 7Join the 5 K Walk - - pg. 9 Justice for Troy Davis - - pg 10GOOGLE + UTS - - pg. 19

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PUBLISHER’S PAGE

TEAM UTS

Publisher/CEOSharon S. Gordon

VP Sales and MarketingCassaundra Crawford

Contributing WritersDelois R. Wright

Pierrette “Petee” TalleyA. Christina Dunlap

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Greetings,

October is Breast Cancer Awareness month and we would like to celebrate the Birthday’s of the survivors of this horrific disease as we also mourn the loss of those that have lost the fight. I believe that I would be hard pressed to find anyone reading this article who has not been effected in some way by the “C” word. I would like to take a moment to show appreciation to one our local “Sheros” in the fight against Breast Cancer, a dear friend of mine local beauty salon owner Darlene Mathews, cancer survivor and founder of “Team Beauty All Over”. Darlene has used her salon “Beauty All Over” located on Cleveland Avenue in the Linden area, as a platform to promote cancer awareness and early detection.Ten years ago Darlene discovered a lump. Even though doctors said it was nothing, she insisted they take it out. “I wasn’t worried, they assured me it was nothing and when I went to get my stitches removed everyone was scurrying around and nothing became something,” Matthews said. “If I hadn’t of been persistent about my body, and demand that they take it out, I wouldn’t be here today.” Darlene feels it is especially important in her community to continue dialog all throughout the year.

The first time Matthews organized a team in the Race for the Cure, there were nine members; this past May, her team, wearing their pink afros, was 150 strong. “I think God did this for me to help our community,” Matthews said. “And this is my way of giving back.” Though breast cancer is higher among white females, the death rate is higher for African-American women. One of the reasons for this is fear and health care availability. In a 2011 survey conducted by BlackWomensHealth.com, survey responders indicated that one of the main reasons that they are reluctant to complete mammograms is that they are “scared” of finding out the results. The idea is that “no news is good news” and that the more testing and screening that is done will only lead to the doctor finding out “bad” things about my health. We encourage you to begin dialog in your family, businesses and organizations about the power of early detection. It could be as simple as asking a friend “did you schedule your mammogram this month?” Take care of yourself, we need you. See you in the streets! Sincerely,

Sharon S. Gordonsharon@urbantrendsetters.com

From the Publisher

Page [ � }

Sharon S. Gordon

October 2011 | More than a Magazine, It’s a lifestyle www . urbantrendsetters . comPage [ � }

Congratulations to all 2011 Central Ohio Champions Of Diversity Award Winners!

Wal-Mart Stores | Development AwardThe Ohio State University | Leadership Award

Time Warner Cable | Outreach AwardPenn National Gaming | Supplier Diversity Award

Cardinal Health | Workforce Diversity Award

Special Thank You to all of the 2011 Central OhioChampions Of Diversity Awards Sponsors:

October 2011 | More than a Magazine, It’s a lifestyle www . urbantrendsetters . comPage [ � }

On behalf of Urban Trendsetters we would like to officially recognized and congratulate the winners of the 2011 Champions of Diversity Awards Luncheon and Job Fair held on Wednesday, September 28th at the Greater Columbus Convention Center. The Champions of Diversi-ty Awards Luncheon, Career Fair & Business Expo was Hosted this year by the Columbus NAACP and was Presented by The Ohio State Uni-versity Office of Diversity & Inclu-sion and Time Warner Cable.

This event was truly “Diversity at its Best”! Over 400 business and community leaders and diversity professionals were in attendance as Justice Yvette McGee-Brown and Godfather of the Black Press, Amos Lynch, Sr., received Legend Awards. A heart-felt 10 minute video tribute to the late Dr. Frank Hale moved everyone in the audience followed by a brief recognition of his service by Dr. Valerie Lee, Vice Provost for OSU Diversity & Inclusion.

Closing out the event was Power Networking Guest Speaker, Mr. George Fraser, who left the audi-ence wanting more with his dy-namic presentation. The highlight of the day was the Diversity of Excellence Awards presented to the following Central Ohio Businesses: Wal-Mart received the Diversity of Excellence Award for Develop-ment; The Ohio State University received the Diversity of Excellence Award for Leadership; Time War-ner Cable received the Diversity of Excellence Award for Community

Outreach; Penn National Gam-ing received the Supplier Diversity of Excellence Award and Cardinal Health received the Workforce Diversity of Excellence Award.Spencer 4Higher Media extends special “Thanks” to the folloing Champions of Diversity Media sponsors: Business First, Urban Trendsetters Newspaper, The His-panic Radio La Mega 103.1 and La Jornada Newspaper, The Somali Media Cultural Organization, Radio One Columbus, Outlook Magazine, The Columbus African American Journal, and The Ohio Chinese and Taiwanese Newspaper.

Community News

Champions of Diversity Awards Recap 2011

(L-R) Champions of Diversity Founder and Awards Co-Chair, Orville Lynch, Brenda Spencer of Spencer for Higher Media and Event Coordinator, Dr. Valerie Lee, Vice Provost for OSU Diversity & Inclusion, Noel Williams, President, Columbus NAACP and Sharon S. Gordon Founder of Urban Trendsetters and Co-Chair and Mistress of Ceremony for COD

Sharon Gordon with George Fraser, Chairman and CEO of FraserNet, Inc.

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Community News

Michelle M. Mills was appointed to Columbus City Council in January 2011 and has served Columbus and its citizens with a commitment to healthy families and safe com-munities. From condemning illegal gun sales to enhancing penalties for repeat trespassers, Councilmem-ber Mills has worked hard to make Columbus the safest place to live, work, and raise a family.

Mills is a Licensed Social Worker in the State of Ohio with more than 20 years in social services and social work. Mills earned her Master’s degree at Case Western Reserve University’s Mandel School of Applied Social Science and has served as an adjunct professor for the Mandel School. She received her Bachelor of Arts degree from Cleveland State University. In 2010 she launched a program with Har-vard University Business School in partnership with Next Generation Executive Partnership.

Since being appointed to City Council, Mills has been a cham-pion for protecting Columbus’ safety officers by making sure that they are equipped with up-to-date protective gear and vehicles. She has visited numerous departments within the Columbus Divisions of Police and Fire to better understand how the units work together to pro-tect our neighborhoods and fami-lies. Furthermore, she has taken a stand against guns in bars and the Columbus Gun Show, both of which can endanger officers, busi-ness owners, patrons, and families.

Get to Know: MICHELLE MILLS

The 2011 Long Street Bike Tour was held on September 3, 2011.

The Long Street Tour is a full day of cycling and fitness activities. Participants of the event included elite athletes, as well as fitness enthusiasts, beginner racers, week-end warriors and kids of all ages who enjoyed biking on the neighborhood streets, parks and bike trails.

Highlights from the Long Street Bike Tour/Major Taylor Ride and Bike the CBUS Mills is working with the Depart-

ment of Public Safety and the City Attorney’s office to ensure that the Columbus Division of Police has the necessary tools at its disposal to reduce crime and nuisance, keep-ing our streets and homes safe.

In addition to her work on Colum-bus City Council, Councilmember Mills is President/CEO of one of the most diverse and impactful social service agencies in Columbus, nationally accredited St. Stephen’s Community House. In that position, she guides an organization with a multi-million dollar budget and uses her professional experience as a launching point to help improve the lives of Columbus residents, by promoting healthy families and safe neighborhoods.

Mills has earned numerous awards and recognition for her outstanding career in the human services sector. In 2010 she earned coveted awards such as the Columbus Education Association’s Dr. Martin Luther King, Jr. Humanitarian Award; Smart Business 2010 Smart Leader Award; and The Medical Mutual 2010 Pillar Award for Community Service--Executive Director of Year. In the early part of her career she was viewed as one to watch by the Columbus Post and was a Business First of Central Ohio “40 Under 40” award recipient. She also has an array of leadership experience at the local, state, national, and international levels.

For her 2011 campaign to retain her seat on Columbus City Coun-cil, Michelle has been endorsed by The Central Ohio Labor Council (AFL-CIO), The Columbus Educa-tion Association, FOP Capital City Lodge #9 Stonewall Democrats of Central Ohio, and Carpenters Local Union #200. Michelle M. Mills for Columbus City Council. For more information about Michelle, or to sign up to volunteer, please visit www.MillsforColumbus.com

October 2011 | More than a Magazine, It’s a lifestyle www . urbantrendsetters . comPage [ � }

State/National News

Liberian activist Leymah Gbowee speaks during the ‘Women, War, & Peace’ panel during the PBS portion of the 2011 Summer TCA Tour held at the Beverly Hilton Hotel on July 30, 2011

Nabs Nobel Peace Prize & PBS Special Leymah Gbowee Nabs Nobel Peace Prize & PBS Special

The 2011 Nobel Peace Prize was awarded Friday to three influential women from Africa and the Middle East who have worked tirelessly to expand the rights of women living in conservative, male-dominated societies.

The recipients are Ellen Johnson Sirleaf of Liberia, the first woman to be elected president in post-colonial Africa; Yemeni human rights activist Tawakkol Karman, a fixture in the forefront of her country’s populist revolt this year, and Liberian peace activist Leymah Gbowee, who mobi-lized women across ethnic and reli-gious lines to help end war in Liberia and ensure women’s participation in nationwide elections – all through non-violent protest.

“There were times that I felt like we were never going to win. Nonvio-lence protest is one of the greatest, or the strongest act that anyone can go through,” Gbowee told us in August during a panel for the PBS documen-tary “Women, War & Peace,” which includes Gbowee’s story in its five-part series beginning Tuesday.

“It’s easy to pick a gun or pick a knife and stab someone or shoot someone. But to use your body, your con-science, your words to confront evil is the most difficult thing,” Gbowee continued. “And the more we pro-tested, especially when the peace

talks were on and then the ceasefire broke down, I started losing confi-dence in the effectiveness of nonvio-lence. Thankfully, we had a whole group of women who understood that it was with time that we would succeed. And those were the people who really held me up as the leader of the group.”

Director Gini Reticker and documen-tary subject Leymah Gbowee attend a dinner to celebrate “Pray The Devil Back To Hell” at The Hotel Plaza Athenee on Nov. 9, 2008 in New York City.

Part two of “Women, War & Peace,” titled “Pray the Devil Back to Hell,” recounts how Gbowee, in 2003, or-ganized thousands of ordinary wom-en – mothers, grandmothers, aunts and daughters, both Christian and Muslim – to literally stand between opposing factions in Liberia’s brutal civil war under dictator Charles Tay-lor. [Scroll down to view clips.]

One particular moment in the broad-cast shows how the women – all dressed in white t-shirts – barricaded the site of stalled peace talks in Gha-na and refused to budge until a deal was reached. Their protests would eventually lead to Taylor’s exile and the rise of Africa’s first female head of state, Ellen Johnson Sirleaf.

Leymah Gbowee-led demonstra-

tion shown in “Pray the Devil Back to Hell” Gbowee’s leadership has empowered women and transformed gender relations in Liberia, but the new freedoms cannot erase the physical and psychological damage of rape, brutal amputations and other heinous acts done to women during Liberia’s war. With the international community’s priorities elsewhere, Gbowee says the women have turned to each other for healing.

“We did something we called shed-ding off the weight, where women would gather and just tell their experiences, talk about the rape that they experienced or the death of somebody,” she said. “Because one of the things we realized, even as we did the protest, there were times that some of the women would go into

the field, encounter some of the kill-ers of their children, and they would come back and just snap. It would just be tears and really difficult for them to function for several days. So we would get together, sit down, and just tell our stories to ourselves.

“Our children, we see them die from hunger, from everything. But we do not have a space to tell our pain because we’re supposed to be strong for communities. So [this is] the way we decided to help — and person-

ally it’s helped me. It helped get rid of some of the anger I carried from 17 up until 30-something when I sat in that circle with a group of women to tell my story.”

“Women, War & Peace” airs Tues-days at 10 p.m. from Oct. 11 through Nov. 8. Gbowee’s story is chronicled in in part 2, titled “Pray the Devil Back to Hell,” premiering Oct. 18.

The other films in the “Women, War & Peace” series:

I Came to TestifyThe moving story of how a group of 16 women who had been impris-oned and raped by Serb-led forces in the Bosnian town of Foca broke history’s great silence – and stepped forward to take the witness stand in an international court of law.

Peace UnveiledThree women in Afghanistan are risk-ing their lives to make sure women’s rights don’t get traded away in peace negotiations with the Taliban.

The War We Are LivingIn Cauca, a mountainous region in Colombia’s Pacific southwest, two extraordinary Afro-Colombian women are braving a violent struggle over their gold-rich lands.

War Redefined The capstone of Women, War & Peace challenges the conventional wisdom that war and peace are men’s domain through incisive inter-views with leading thinkers, Secretar-ies of State and seasoned survivors of war and peace-making.Source: www.eurweb.com

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Outreach Trends

By Charlotte Andrist

Imagine, Every Child Reading! It is a noble goal, however, dyslexic children need a specific set of teaching strategies in order to learn to read and write successfully. Dyslexia affects approximately 1 in 10 students, and without explicit multi-sensory, scientifically-based reading instruction, these at-risk students do not learn to read/write at grade-level and often become school dropouts. These are bright, articulate youth, but their brains function differently. They need proper training and guidance in reading and writing in order to become productive workers and citizens in our communities. When given the support that they need, they are able to become successful in school. Because they “think outside of the box”, many have become our most creative thinkers and problem solvers. Consider the following individuals with the “gift” of dyslexia: Leonardo Divinci, Thomas Jefferson, Thomas Edison, the Wright Brothers, Albert Einstein, John F. Kennedy, Walt Disney, Richard Branson, Ted Turner, Charles Schwab, just to name a few.

The Central Ohio Board of the International Dyslexia Association (COBIDA):

• Increases awareness of dyslexia & related learning disabilities;

• Assists professionals,

dyslexics and their families;• Promotes use of effective

teaching methods;• Disseminates research-based

knowledge.The three-tiered plan includes: community partnerships, training/education and early intervention. Community partnerships will provide strong networking opportunities for dyslexic individuals, their families and the professionals who serve them. Educating school administrators, teachers and parents will effect change within the schools. Early intervention requires changes in Ohio legislation to mandate pre-K screening to identify “at risk” children.

Our current activities include:• Increasing dyslexia

awareness through our website, quarterly newsletters, annual 5K Dyslexia Dash, dyslexia simulations and an annual Dyslexia Rally;

• \Providing parent support through our helpline, student scholarships, parent seminars, a Facebook student support group and work on dyslexia legislation;

• Providing professional development in research based reading strategies through teacher seminars, webinars and an annual spring conference.

Wasting a dyslexic mind, full of creative potential, represents a double loss for society: a personal loss to the child and his/her family and the economic loss of a potential entrepreneur. We need your help to make a difference in the lives of dyslexics. Join COBIDA by becoming a COBIDA sponsor and insuring that these special children succeed in school and ultimately achieve their full potential. For more information log onto www.cobida.org.

COBIDA…Changing the Face of Dyslexia One Child at a Time

October 2011 | More than a Magazine, It’s a lifestyle www . urbantrendsetters . comPage [ 10 }

Trendsetters Speak

Nationwide (September 20, 2011) -- Below is a letter from Troy Davis who was executed on the night of Septem-ber 21, 2011, in the state of Georgia, in one of the most controversial death penalty cases of the century.

“I want to thank all of you for your ef-forts and dedication to Human Rights and Human Kindness, in the past year I have experienced such emotion, joy, sadness and never ending faith. It is because of all of you that I am alive today, as I look at my sister Martina I am marveled by the love she has for me and of course I worry about her and her health, but as she tells me she is the eldest and she will not back down from this fight to save my life and prove to the world that I am in-nocent of this terrible crime.

As I look at my mail from across the globe, from places I have never ever dreamed I would know about and people speaking languages and ex-pressing cultures and religions I could only hope to one day see first hand. I am humbled by the emotion that fills my heart with overwhelming, over-flowing Joy. I can’t even explain the insurgence of emotion I feel when I try to express the strength I draw from you all, it compounds my faith and it shows me yet again that this is not a case about the death penalty, this is not a case about Troy Davis, this is a case about Justice and the Human Spirit to see Justice prevail.

I cannot answer all of your letters but I do read them all, I cannot see you all but I can imagine your faces, I cannot hear you speak but your letters take me to the far reaches of the world, I cannot touch you physically but I feel your warmth everyday I exist.

So Thank you and remember I am in a place where execution can only destroy your physical form but because of my faith in God, my family and all of you I have been spiritually free for some time and no matter what happens in the days, weeks to come, this Movement to end the death penalty, to seek true justice, to expose a system that fails to protect the innocent must be accelerated. There are so many more Troy Davis’. This fight to end the death pen-alty is not won or lost through me but through our strength to

move forward and save every innocent person in captivity around the globe. We need to dismantle this Unjust system city by city, state by state and country by country.

I can’t wait to Stand with you, no matter if that is in physical or spiritual form, I will one day be announcing,

“I AM TROY DAVIS, and I AM FREE!”

Never Stop Fighting for Justice and We will Win!”

Source: allisonkilkenny.com

“I don’t believe racism in this country today holds anybody back in a big way,” said Cain, former CEO of Godfather’s Pizza, during an interview on CNN. “Are there some elements of racism? Yes, it gets back to if we don’t grow this economy, that is a ripple effect for every economic level, and because blacks are more disproportion-ately unemployed, they get hit the worst when economic poli-cies don’t work. That’s where it starts.”

Cain asserted that he firmly believes that “many” African Americans have a level playing field when it comes to economic issues and pointed to his own credentials to make his case.

With the estimated unemploy-ment rate for the African Ameri-can community sitting well above the national average, the Republican hopeful signaled he sees the discrepancy as a prod-uct of geographical conditions and factors related to education. When it comes to African Ameri-cans struggling economically he said, “They weren’t held back because of racism.” He added, “People sometimes hold them-selves back because they want to

use racism as an excuse for them not being able to achieve what they want to achieve.”

Last month, Cain raised eyebrows when he suggested members of the African American community “have been brainwashed into not being open-minded, not even considering a conservative point of view.” He said at the time that his observation can be seen in black voters traditionally lining up to support Democrats.

Cain predicted during a recent appearance on Fox News that in a hypothetical general elec-tion match-up against President Barack Obama he’d secure at least one-third of the black vote.

During a recent appearance on CNN Cain said, “This whole no-tion that all black Americans are necessarily going to stay and vote Democrat and vote for Obama, that’s simply not true.” He added, “More and more black Americans are thinking for themselves. And that’s a good thing.”

Recent polls show Cain finding a surge in support in the Republi-can presidential primary contest.

Source: www.huffingtonpost.com

Republican presidential candidate Herman Cain said on Sunday that he doesn’t believe racism holds African Americans back.

Page [ 11 }

The Journey

UTS CHURCHDIRECTORY{ }Jordan Bible Church 1825 Woodland Ave. Columbus, Ohio 43219Phone #: (614) 253-5880 Pastor: Rev. Wayne T. Lee

New Covenant Believers3400 Kohr Blvd. Columbus, Ohio 43224Phone #: (614) 475-1678Pastor: Bishop Howard Tillman

All Nations Church3330 El Paso Dr. Columbus, OH 43204Phone #: 614 279 3911Pastor: Bishop Brian K. Williams

Springhill Baptist2000 E. 17th Ave. Columbus, Ohio 43219Phone #: (614) 258-3830Pastor: Tommy L. Hicklin

North Linden Baptist1783 Melrose Ave. Columbus Ohio 43224Phone #: (614) 267-1790Pastor: Randy Kuhn

New Jerusalem Miss. Bapt.2121 Joyce Ave. Columbus,Ohio 43219Phone #: (614) 268-6935Pastor: Marcus L. Martin

Assembly of Faith 1013 S. Ohio Ave. Columbus, Ohio 43206Phone #: (614) 252-1539Pastor: Marvin C. Bozeman Sr.

World Harvest Church 4595 Gender RoadCanal Winchester, Ohio 43110Phone #: (614) 837-1990

Columbus Christian Center2300 North Cassady AvenueColumbus, Ohio 43219Phone #: (614) 416-9673

Oakley Full Gospel Baptist3415 El Paso Dr. Columbus, Ohio 43223Phone #: (614) 279-3307Pastor: Jonathan McReynolds

New Fellowship Baptist3420 Petzinger Rd. Columbus, Ohio 43232Phone #: (614) 237-7710www.newfellowshipbapt.orgPastor: Alphonso Guice Jr. Love Zion Baptist Church1459 Madison Ave. Columbus, Ohio 43205Phone #: (614) 258-2216Pastor: Dr. Wesley E. Greenfield

Hosack St. Baptist Church1160 Watkins Rd. Columbus,Ohio 43207Phone #: (614) 491-3806hosackstreetbaptistchurch.comPastor: Kenneth Byrd

Mt. Vernon Ave. Baptist1358 Mount Vernon AvenueColumbus, OH 43203Phone #: (614)258-7070Pastor: Henry O. Leftridge

New Salem Miss. Baptist2956 Cleveland Ave. Columbus, OH 43224Phone #: (614) 267-2536Pastor: Keith A. Troy

New Birth 3475 Refugee RoadColumbus, Ohio 43232Phone #: (614) 236-9080Pastor: Bishop Kenneth E. Moore Sr.

Mt. Olivet Baptist Church428 E.Main St. Columbus, Ohio 43215Phone #: 614-221-3446 www.mtolivetbaptist-oh.orgPastor: Charles E. Booth

Second Baptist Church186 N. 17th Street Columbus, OH 43203 Phone #: (614) 253-4313Pastor: Howard T. Washington

Ebenezer Baptist Church4500 Refugee Rd. Columbus, Ohio 43232Phone #: (614) 577-0095Pastor: Michael Dickerson

Corinthian Missionary Bapt.3161 E.5th Ave. Columbus, OH 43219Phone #: (614)237-8619Web: www.cmbccols.comPastor: Elder Michael D. Reeves Vineyard Church - Columbus6000 Cooper RoadWesterville, Ohio 43081Phone #: (614) 890-0000www. vineyardcolumbus.org

Greater Faith Temple1186 Oak St. Columbus, Ohio 43205Phone #: (614) 863-1428Pastor: Bishop Margaret A. Barnett

City of Zion527 Wilson Ave. Columbus, Ohio 43205Phone #: (614) 253-6166www.zhbchurch.orgPastor: Elder Elgin Orten

First Church of God 3480 Refugee RoadColumbus, OH 43232Phone#: (614) 338-8338Pastor: Bishop Timothy J. Clark

Spirit And Truth Fellowship473 Lilley Ave.Columbus, Ohio 43205Phone #: 614-252-4239Pastor: Wayne R. Dandridge

CALL 866-970-4UTS (4887)

Page [ 13 }

Family Trends

A new report from the American Cancer Society finds that a slower and later decline in breast cancer death rates among women in poor areas has resulted in a shift in the highest breast cancer death rates from women residing in more affluent areas to those in poor areas. The authors point to screening rates as one potential factor. In 2008, only 51.4% of poor women ages 40 and older had undergone a screening mammogram in the past two years compared to 72.8% of non-poor women.

The findings are published in Breast Cancer Statistics, 2011, which appears in CA: A Cancer Journal for Clinicians. The report and its consumer version, Breast Cancer Facts & Figures 2011-2012, provide detailed analyses of breast cancer trends, present information on known factors that influence risk and survival, and provide the latest data on prevention, early detection, treatment, and ongoing research.

More highlights from Breast Cancer Statistics, 2011 and Breast Cancer Facts & Figures 2011-2012:

• Breast cancer mortality rates have declined steadily since 1990, with the drop in mortality larger among women under 50 (3.2% per year) than among women 50 and older (2.0% per year).

• In 2011, an estimated 230,480 women will be diagnosed with breast cancer. Excluding cancers of the skin, breast cancer is the most common cancer among women in the United States, accounting for nearly 1 in 3 cancers diagnosed.

• An estimated 39,520 women are expected to die from the disease in 2011. Only lung cancer accounts for more cancer deaths in women.

• In January 2008 (the latest year for which figures are available), approximately 2.6 million women living in the U.S. had a history of breast cancer, more than half of whom were diagnosed less than 10 years

earlier. Most of them were cancer-free, while others still had evidence of cancer and may have been undergoing treatment.

• From 2004 to 2008, the average annual female breast cancer incidence rate was highest in non-Hispanic white women (125.4 cases per 100,000 females) and lowest for Asian Americans/Pacific Islanders (84.9). During this time period, breast cancer incidence rates were stable among all racial/ethnic groups.

• Although overall breast cancer incidence rates are lower in African American than white women, African American women have higher rates of distant stage disease; are more likely to be diagnosed with larger tumors; and are more likely to die from the disease.

• From 1998-2007, female breast cancer death rates declined annually by 1.9% in Hispanics/Latinas, 1.8% in non-Hispanic whites, 1.6% in African Americans, and 0.8% in Asian Americans/Pacific Islanders. Death rates have remained unchanged among American Indians/Alaska Natives.

• Analyses by county level poverty rates showed that death rates were highest among women residing in affluent areas until the early 1990s, but since that time rates have been higher among women in poorer areas because the decline in death rates began later and was slower among women residing in poor areas compared to those in affluent areas.

• Trends in breast cancer death rates vary by state. During 1998-2007, death rates declined in 36 states and the District of Columbia, but remained relatively unchanged in the remaining 14 states (Alabama, Alaska, Arkansas, Hawaii, Louisiana, Mississippi, Missouri, Montana, New Mexico, Oklahoma, South

Dakota, Utah, Vermont, and Wyoming). The lack of a decline in these states is likely related to variations in the prevalence and quality of mammography screening, as well as state differences in racial and socioeconomic composition.

• Despite much progress in increasing mammography utilization, screening rates continue to be lower in poor women compared to non-poor women. In 2008,

51.4% of poor women ages 40 and older had a screening mammogram in the past 2 years compared to 72.8% of non-poor women.

“In general, progress in reducing breast cancer death rates is being seen across races/ethnicities, socioeconomic status, and across the U.S.,” said Otis W. Brawley, M.D., chief medical officer of the American Cancer Society. “However, not all women have benefitted equally. Poor women are now at greater risk for breast cancer death because of less access to screening and better treatments. This continued disparity is impeding real progress against breast cancer, and will require renewed efforts to ensure that all women have access to high-quality prevention, detection, and treatment services.”

American Cancer Society Report Finds Burden of Breast Cancer Deaths Shifts to Poor

October 2011 | More than a Magazine, It’s a lifestyle www . urbantrendsetters . comPage [ 1� }

Young & Trendy

*Teri Williams knows the importance of financial literacy. With more than 30 years of banking experience to back up her status as president and chief operating officer of OneUnited Bank, the former Brown University student has come a long way from having no knowledge of banking and how to properly handle money while growing up in the projects of Bridge-port, CT. Teri Williams

Nowadays, Williams is leading the way to pass down what she has learned to youth with her new book, “I Got Bank! What My Granddad Taught Me About Money.” The story centers around the friendship of two young African-American boys, Jazz Ellington and his friend Key, as they learn about money. Through his granddad, Jazz utilizes the elder’s lessons about the importance of sav-ing money and having good financial discipline. However, those teachings are put to the test when his family experiences money and troubles and are looking for him to help in light of the money has saved.

“What the book talks about is how he is able to do that, how he figures that out,” Williams shared with EUR’s Lee Bailey. “It covers topics such as savings and checking and credit scores and check systems records. We find that a lot of people talk a lot about credit scores but there isn’t enough information available about check systems. So that, I think, was an important topic for us to cover.

In addition to collateral and foreclo-sures, repossessions (“All the things that our community is confronted with, especially today”), Williams wanted to touch on how it’s not impossible to recover after making a mistake with “I Got Bank!”

“The idea is for our children to be knowledgeable and avoid some of the mistakes that can be avoidable with more knowledge,” she said.

Williams’ journey towards becom-ing an author started three years ago when she participated in a program OneUnited developed for school children.

“I am an author because I saw a ne-cessity that was not being filled and felt as though I just couldn’t allow that necessity to go unfilled any lon-ger. The necessity being books that are written to teach financial literacy to urban youth,” the mother of two confessed. “…our goal was to go in to schools to teach young kids about financial literacy and about financial matters. So I looked for some books that we could use and I was really surprised to see that 1) there aren’t a lot of books for children on financial literacy but 2) that there were really even fewer books that were focused, targeted or spoke to urban youth. And the books that were available just gave sort of a, what I would call, an impression of a more suburban environment. More suburban kids and I would even say more subur-ban issues. And what I saw as being a need that wasn’t met was, again, literature books that would really speak to our kids and it would both be entertaining, interesting and edu-cational.”

The experience resulted in Williams writing a pamphlet that ended up becoming” I Got Bank!”

“What I have found in banking and serving the needs of urban com-munities and growing up myself in a family and in a community very much like Jazz’s life, is that for a lot of families there may be one or two individuals that have some resources that are confronted with the kinds of challenges Jazz faces. ‘How do I maintain these resources while at the same time helping my family?’” the Harvard University graduate said.

“There typically aren’t enough re-sources to do everything that a family needs, let alone what they want and how those decisions are made and what could be done in those situa-tions,” Williams continued. “I think those decisions are really important

One United Bank President and COO Authors Financial Literacy Book for Kids

to focus on, I think for a lot of kids that are confronted with those kind of decisions as well as young adults [and] adults. It is important for them to know that they’re not alone, that this is very common to families.”

Although “I Got Bank!” is targeted for kids ages 8-12, Williams feels the book can be a “helpful” tool for adults, whom she hopes will “read it separately from their children.”

“If you look at any family, you’re gonna have some that are more financially responsible than others. You’re gonna have some that have greater needs than others. And how

you, I would say, help the family move forward while at the same time not being so drained by help-ing others that you end up deplet-ing resources so that no one moves forward. That’s the way I would describe it to an adult, but I think the book does it in a way that a child can relate to,” she said.

To promote” I Got Bank!” and spread the word about financial literacy, Williams will sign copies of her book from 9 a.m. to 11 a.m. Saturday (Oct. 8th) at OneUnited’s Compton, CA branch on 205 E. Compton Blvd. In addition to the signing, Williams will exchange copies of “I Got Bank!” for used books to be donated to Book-Ends, a nonprofit organization that recycles children’s books through student-run book drives and places them in schools and youth organiza-tions in need of books.

OneUnited is also offering free cop-ies of “I Got Bank!” to public librar-ies and schools upon request (supplies are limited). For more information, visit: www.oneunited.com/book.

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Page [ 1� }

Education Trends

Baltimore, MD (October 3, 2011) -- Researchers at Morgan State Univer-sity have launched a survey to study the drinking behavior of students at Historically Black Colleges and Universities (HBCUs). The Century Coun-cil (TCC), funded by leading distillers to fight drunk driving and under-age drinking, is funding this research project. The research which is being conducted by Dr. Linda Loubert of the Economics Department at Morgan State University is believed to be the largest national study ever undertaken on alcohol use and drinking patterns among students attending HBCUs.

The Economics Department in conjunction with the Institute for Urban Research (IUR) at Morgan State University propose to survey and collect alcohol consumption data from students across all the HBCUs. The re-search aims to explore why students drink and what are their approaches to alcohol, in general, via an online survey. It will also allow for compari-sons of reported behaviors and attitudes toward drinking among African American students at HBCUs to that of students at Predominantly White Institutions (PWI). Overall, the research seeks to better understand college drinking culture and derive insights from college students that can be used to reduce over consumption.

In explaining the importance of this research, Dr. Raymond Winbush, Di-rector of the Institute for Urban Research, remarked, “this is the largest na-tional study ever undertaken on drinking patterns among students attending HBCUs and it will allow educators and policy makers to better understand the motivations of these students and provide effective communications and intervention tools for addressing binge drinking among African Ameri-

can college students.”The first one thousand students who complete the survey will be sent a $15 e-gift card. The website: http://hbcusurvey.webs.com provides all pertinent information for taking the survey. The survey is in progress, so students should sign up quickly.

For further information, please contact: Dr. Linda Loubert, Ph.D., Principal Investigator, HBCU Binge Drinking Study, Morgan State University, 1700 East Cold Spring Lane, Baltimore MD 21251. Email contact is Linda.Lou-bert@morgan.edu or hbcu.survey@gmail.com.

Source: www.blacknews.com/news

Morgan State University Studies The Drinking Behaviors of Students at HBCUs

October 2011 | More than a Magazine, It’s a lifestyle www . urbantrendsetters . comPage [ 1� }

Health & Wellness

According to Dr. Catrise Austin, “There’s no denying that the last 3 years have been tough financially for many Americans across the nation including New York residents. The current economic climate is causing many people to either postpone the dental treatment plans recommended by their dentists, or to put off dental visits altogether. Unfortunately, there are long-term health risks associated with postponing oral care.”

Some of the health risks that Dr. Austin is referring to include the fol-lowing:

* Tooth decay is a progressive dis-ease. Postponing treatment can lead to more complex, more invasive, and more expensive treatment, such as root canals or extractions.

* Tooth decay is a communicable disease. Your untreated cavities can be spread to your loved ones.

* There are 120 diseases, including early signs of HIV infection, oral herpes virus, and oral cancer that can be detected while sitting in the dental chair. Some of these diseases can be asymptomatic. Postponing your dental checkup could prevent the opportunity for early detection and treatment that could prolong or even save your life.

* Recent studies have linked undi-agnosed and untreated gum disease with a negative impact on patients’ heart health, diabetes, pregnancy, and other systemic health conditions.

* Chronic bad breath is usually due to conditions that may be easily prevented by regular oral hygiene ap-pointments and consultation.

Dentist, Author, HIV advocate Dr. Catrise Austin

“With so many people looking for jobs or worried about their job secu-rity, it must be noted that having bad breath and discolored, damaged, or missing teeth are the kiss of death in today’s competitive job market,” ex-plains Dr. Catrise Austin. “Your smile is the first thing employers, managers, and co-workers notice.”

Is the Oral Healthcare Can’t Wait Campaign just a way for dentists to make money during tough times?

“Absolutely not,” says Dr. Austin. “The mouth is the gateway to the rest of the body and its overall health. If more people realized this, I believe they would prioritize their discretion-ary spending accordingly. Choosing between undergoing gum disease or cavity treatment versus buying a new cell phone, wireless computer pad, weekly professional hair and nail grooming, or taking expensive vaca-tions would become a no-brainer.”

Here are some options to consider during your next dental visit:

* Dental professionals are primarily focused on prevention when their patients allow them to do so. In ad-dition, many patients are not taking full advantage of the scope of services covered by their dental insurance. Ask your dentist what can be done to prevent cavities such as dental seal-ants for permanent molars as well as fluoride treatment for adults.

* Most dentists are very flexible when it comes to paying out-of-pocket ex-penses. Ask about alternative payment options like 0% interest financing, using a credit card, or working out an in-office payment plan.

* Talk to your dentist about prioritizing your treatment plan. Ask what needs to be done immediately and what can wait until you have more discretionary income.

Dr. Austin shares 5 tips that can give consumers a healthy white smile at home throughout the year:

1. Follow this smile workout at least twice daily:Brush, Floss, Rinse, and Scrape (or Brush) your tongue to keep your gums and teeth healthy and your breath fresh.

2. Drink fluoridated tap water or use a fluoride mouthwash to fight cavities.

3. Read the nutritional facts on pack-aged food/beverage labels:Pay special attention to the hidden sugar in your food and drinks to avoid cavities.

4. Need to rejuvenate your dull smile? Try teeth whitening!Consider refreshing your look using the Crest 3D White Collection (less than $100)! Brush for 2 minutes daily with the Oral B 3D Pulsar Toothbrush and Crest 3D White Vivid Toothpaste, then rinse daily with the Crest 3D White Mul-ticare Whitening Mouthrinse, then add that dazzle and by using the Crest 3D White Professional Effects Whitestrips (the most effective of all Crest Whites-trips) once daily for 30 minutes (for 3-7 days). If you want to quickly whiten your smile try Crest 3D White 2 Hour Express Whitestrips ($54.99, 4 whitening strips) deliver a noticeably whiter smile in just 2 hours. Apply once for 2 hours and get noticeable results that last for three months. Each kit contains 4 treatments so you can keep your smile bright for a whole year.

5. Never say to yourself, “My teeth don’t hurt. I don’t need to see a dentist.”You can’t have a great smile without the help of your dental team. Although

there are many tools available to maintain your smile in the comforts of your own home, nothing replaces visiting your dental team every 6 months for your gum evaluation, pro-fessional cleaning, and cavity check.

“Oral Healthcare Can’t Wait is a very important national initiative with the ultimate goal of sustaining and improving oral health in America,” explained Dr. Catrise Austin. “I’m very proud to do my part and spread the message with my New York City local community.” Dr. Austin will be kicking off her local Oral Healthcare Can’t Wait campaign in honor of October’s National Dental Hygiene Month with a series of free dental health lectures for the public (all ages welcome) where Dr. Austin will be discussing some of the top dental issues that our community should be concerned with such as the importance of prevention, free and low cost access to dental care, what dental products are safe and work best, and do-it yourself tips to main-tain optimum oral health at home between dental visits.

October Is National Dental Hygiene Month: Dentist Says, Despite The Economy, “Oral Healthcare Can’t Wait”

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Beauty & Fashion

-- $1,000 in cash and free products for the winner-- “Bad hair” need not apply -

Nationwide (Oct. 3, 2011) -- Out of hundreds of beau-ties, only ten will

be selected to compete for $1,000, free Going Natural Hair Care products and a lot more, in one of the fastest growing social networks of today.

The annual pageant, also known as Miss Nappturality can best be de-scribed as America’s Next Top Model meets American idol online.It offers aspiring models a chance to expose their beauty while taking their natural talent to the next level. An ad-vanced I-audience will decide which one of the beauties deserves their vote and who they will promote using so-cial media tools like the indispensable Facebook “like-button.”

Companies interested in benefiting

Ebony Clark - Miss Nappturality 2011 for Going Natural Hair Care Products

from the ever growing organic promo-tion via expanding online communi-ties can apply for sponsorship. It’s very likely that businesses small and large will get more than their money’s worth. Just like models, sponsoring companies get free promotion within Going Natural’s social network of nearly 25.000 members and beyond. America’s Next Natural Model aims to promote the beauty of Natural hair but also to add an additional dimension of diversity to the world of beauty says organizer Liong-A-Kong. The author of “Going Natural How to Fall in Love with Nappy Hair”, continues, “The world is missing out on the beauty and uniqueness that African hair naturally offers and I am eager and exited that this pageant exposes some of the un-known possibilities.”

Miss Nappturality’s 4th season starts in January of 2012 and lasts eight weeks. The deadline for models to apply is Dec. 18, 2011. Companies interested in sponsoring can call 718-395-2537. For more info, visit: www.going-natural.com.

America’s Next Natural Model Launches 2012 Contest

Take the 90 Day challenge to enrich your knowledge, connections and business.

VISIONARY OF 90 DAYS:

Sharon S. GordonUrban Trendsetters News Magazine

CEO/Founder

90 days of Networking is an initiative to encourage, empower and build connections, partnerships and overall new relationships between business owners,

entreprenuers and the like.

In order for a small business to suceed, one

must build a network of like minded professionals.

Urban Trendsetters Business Professional Networking

Some say that “Good things come to those who wait, we

say good things come to those who WORK!”

COUNSELING, TRAINING, NETWORKINGENTREPRENEURSHIP & SMALLBUSINESS DIVISION (ESB), OHIODEPARTMENT OF DEVELOPMENT77 South High St. 28th FloorColumbus, OH 43215614-466-2711

The Entrepreneurship and Small Business Division of the Ohio Department of Development provides assistance to businessowners and entrepreneurs to encourage both the creation and expansion of small businesses throughout the state.

www.development.ohio.govEntrepreneurship

SMALL BUSINESS DEVELOPMENTCENTERS (SBDC) OF OHIO,ENTREPRENEURSHIP & SMALLBUSINESS DIVISION77 South High St. 28th FloorColumbus, OH 43215614-466-2711

The Small Business Development Centers of Ohio (SBDC) Program was established in 1985in partnership with the Ohio Department of Development and the U.S. Small Business Administration.www.entrepreneurohio.org

FINANCIAL ASSISTANCE FORTRAINING / INTERNSHIPSWORKFORCE AND TALENT DIVISION (W&TD), OHIO DEPARTMENT OF DEVELOPMENT77 South High St. 28th FloorColumbus, OH 43215614-466-4155

The Workforce and Talent Division is committed to supporting Ohio’s most valuable asset: our workers. The Division connects Ohio’s conomic development and workforce development resources at the state, regional, and local levels.

http://development.ohio.gov/OITP.htm

PROCUREMENT TECHNICALASSISTANCE CENTERS, MINORITYBUSINESS ENTERPRISE DIVISION(MBED)77 South High St. 26th FloorColumbus, OH 43215800-848-1300 or 614-466-1637

A broad range of procurement technicalassistance services is provided through a network of centers located throughout the state.

http://development.ohio.gov/DMBA/PTAC.htm

MINORITY BUSINESS ENTERPRISEDIVISION (MBED), OHIO DEPARTMENT OF DEVELOPMENT77 South High St. 26th FloorColumbus, OH 43215614-466-5700

The Minority Business Enterprise Division assists in the creation, growth, and development of minority business enterprises throughout the state. The Division’s loan and bond programs, which provide access to capital and bonding for firms that may not qualify for traditional lending or bonding, and management, technical, and procurement assistance services are available

at eight regional Minority Contractors Business Assistance Centers around the state.http://development.ohio.gov/DMBA

MINORITY CONTRACTORS BUSINESSASSISTANCE PROGRAMS (MCBAP), MINORITY BUSINESS ENTERPRISE DIVISION (MBED)77 S. High Street, 26th FloorColumbus, Ohio 43215800-848-1300 or 614-644-8019

The Minority Contractors Business Assistance Centers provide outreach for the Minority Business Enterprise Division into the minority business community. The eight (8) MCBAPoffices assist minority entrepreneurs with loan and bond packaging services, management, technical, financial and contract procurementassistance.

http://development.ohio.gov/DMBA

1ST STOP BUSINESS CONNECTION,SMALL BUSINESS DEVELOPMENTCENTERS OF OHIO77 South High St. 28th FloorColumbus, OH 43215614-466-4232 or 800-248-4040

The 1st Stop Business Connection is a web-based program sponsored by the Ohio Department of Development’s Small Business Development Centers and the U.S. Small Business Administration that facilitates access to basic start-up information and various government forms. The 1st Stop Business Connection offers entrepreneurs free, comprehensive, and customized business

start-up kits that include licensing and permit information for more than 270 different business types. Kits are available via direct download, email and U.S. mail.

www.development.ohio.gov/onestop

OHIO DEPARTMENT OF TAXATION77 South High St.Columbus, OH 432151-888-405-4039

The primary function of the Ohio Department of Taxation is the collection and administration of 21 state taxes, three (3) local taxes, and the oversight of real property tax. The department also distributes revenue to local governments, libraries and school districts. Its mission is to provide quality service to Ohio taxpayers by helping them comply with their tax responsibilities and by fairly applying the tax law.

www.tax.ohio.gov

SECRETARY OF STATE180 East Broad St.Columbus, OH 432151-877-767-3453

The Secretary of State Business ServicesDivision receives and approves articles of incorporation for Ohio corporations and grants licenses to out-of-state corporations seeking to do business in Ohio. Limited partnerships and limited liability companies also file with the Secretary of State’s office.

www.sos.state.oh.us

{ }UTS BUSINESS DIRECTORYSMALL

Handle Your Business

Page [ 1� }

Handle Your Business

How Steve Jobs helped empower black AmericaSource: www.thegrio.com

“Remembering that you are going to die is the best way I know to avoid the trap of thinking you have some-thing to lose. You are already naked. There is no reason not to follow your heart.”

By the time I went to work in Sili-con Valley over a decade ago, before a single iPod had been made, his name was legend. I was young, just 31, and a vice president of technol-ogy at a global marketing agency. Jobs had only just returned to Apple.

The move sparked a resurrection. In a few short years, he took the fledg-ling hardware maker he’d founded and transformed it into a company whose influence would touch and change lives in profound ways.

In the years since, Jobs led a cultural transformation, changing the way we listened to music, watched mov-ies and connected with each other. To capture what Jobs meant to world economies, to the American psyche, would be like trapping lightening in a bottle.

But Jobs did just that.WATCH ‘TODAY SHOW’ COV-ERAGE OF THE DEATH OF STEVE JOBS:

Visit msnbc.com for breaking news, world news, and news about the economy

Last Christmas, our family de-cided to round up all of the Apple products in the house and lay them end-to-end on the dining room table. Including the six MacBooks and iPhones we left back home, our fam-ily of eleven owned 20 pieces of Apple hardware. We had a treasure trove of digitized music, video and

books stored in our iTunes libraries. Living and working in various cities around the country, there were 11 iPhones to keep in constant contact.

You have to wonder what the world would have been like without Steve Jobs. A college drop out, raised by adoptive parents, who got by on a public school education, Jobs went on to become a global icon as the much celebrated leader of Apple.

In 1976, Jobs and his partner Steve Wozniak started their company with a mere $1,300, turned it into the world’s most valuable company and altered the landscape of entire industries in the process. In his 56 years on this planet, he managed to change the way we live.

Demonized by some and lionized by others, his gift was an ability to see the future with a clarity others could not, or would not. Jobs sparked a movement that no one could stop. The message: empowerment.

It not only infected Apple products, but the people who used them -- in-cluding black America. Walk down Lenox Avenue in New York, Wabash Street in Chicago or Kingshighway in St. Louis and you’ll find Afri-can-Americans talking on iPhones, humming to music streaming from iPods, checking e-mail in coffee shops. We crowd into Apple stores from 59th & Columbus in Manhat-tan to The Grove in Los Angeles waiting to see what’s next. With Jobs, there was always something next.

Until last night.

His death certainly doesn’t mean the end of Apple or its innovative spirit. Jobs had been away from day-to-day operations for some time as he battled pancreatic cancer. But losing him felt like losing an old, trusted friend -- the one who knew what you needed before you did.

“Here’s to the crazy ones,” he said. “The misfits, the rebels, the trouble-makers, the round pegs in the square holes. The ones who see things dif-ferently -- they’re not fond of rules. You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things. They push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.”

And that you did, my friend. That you did.

October 2011 | More than a Magazine, It’s a lifestyle www . urbantrendsetters . comPage [ 20 }

Urban Trendsetters and the Columbus NAACP participated as host and media outreach for the Ohio Get Your Business Online launch held at the Columbus Con-vention Center where over 600 business owners created hundreds of websites during Google’s two-day event on September 27 & 28. At the event, we were joined by Ohio Department of Development Director, Chris Schmenk, and our own Sam Sebastian, Ohio native and Google Director, Local & B2B Markets, HYPERLINK “http://www.ohiogetonline.com/partners” \t “_blank” 19 state and local partners, and our national partners -- all dedicated to helping small businesses succeed.

The Get Online workshops After the Co-lumbus launch event, Google headed to Lima on September 29, Bowling Green on September 30, Dayton on October 4, and Cincinnati on October 5, where they hosted additional Get Online workshops. These were also very well-attended.

We look forward to working with our Ohio partners to produce more Get Online workshops throughout Ohio in the coming months. You can stay tuned to the Ohio events page for updates and information about creating your own business website.: “http://www.ohiogetonline.com/event” \t “_blank” www.ohiogetonline.com/event.

Page [ 20 }

Tech Trends

Page [ 21 }

Arts & Culture

MUSICCOUNTDOWN{ }Top 10 R&B

1. Marvin & ChardonnayBig Sean Featuring Kanye West & Roscoe Dash

2. HeadlinesDrake

3. QuickieMiguel - All I Want Is You

4. She WillLil Wayne Featuring Drake

5. OtisJay Z Kanye West Featuring Otis Redding- Watch the Throne

6. How To LoveLil Wayne- How to Love

7. I’m On OneDJ Khaled Featuring Drake, Rick Ross & Lil Wayne- I’m On One

8. Best Thing I Never HadBeyonce

9. Wet The BedChris Brown Featuring Ludacris

10. That WayWale Featuring Jeremih & Rick Ross

Source: www.billboard.com

What’s your favorite song? Send it to us...and you may be in our next edition!!! sharon@urbantrendsetters.com

Top 10 Gospel

1. James Fortune & FIYA: The Gospel Mix Volume 4-I Believe

2. StrongLisa Page-Brooks -I Want To Say Thank You

3. Get ReadyforEver Jones -He Wants It All

4. Here I AmMarvin Sapp -The Best In Me

5. Just LoveBrian Courtney Wilson

6. Triumphant Vashawn Mitchell: -Nobody Greater

7. Souled OutHezekiah Walker & LFC. -Souled Out, God Favored Me

8. Love UnstoppableFred Hammond - They That Wait, Awesome God

9. Resting On His PromiseJJ Hairston & Youthful Praise- Resting On His Promise, Lord You’re Mighty

10. The ExperienceVanessa Bell-Armstrong Live- Good News

Source: www.blackgospel.com

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