utopia pitch

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Post on 25-May-2015



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  • 1. Production Company We have chosen our distributor to be Lionsgate, this is because it concentrates on films which by other companies would be not even considered an releases them on a huge scale enabling the film to usually find great success, examples of this are films such as Kick-ass, The Hunger Games and Saw. We feel that even though it is not a British company it is a global entertainment company which straight away would help us to reach that extra audience.Having a diversity of films we see that there is an ideal space for a new British Social Realism film such as ours in the market.The amount that we feel would be necessary would be $500,000, this money would go towards promotion, advertising, actors, staff, equipment and distribution and is also a fair amount for a British Social Realism film. Our funding would come from Left Films.

2. Our Target Audience We chose our target audience to be people of the age between 15 and 21, because this is the age with the most disposable income, the most free time, and also the people who go to the cinema most often.We feel that although the film is aimed at both male and female, the audience will be predominantly mal as from research we found that British social realism is one of the most popular genres for males, with films such as Adulthood, Kidulthood and This is England, bringing in high profits with a majority male audience. 3. Promotion We will promote our film, through a variety of technology and advertisement. - Social Media - We will aim to use websites such as Facebook, Twitter and YouTube. - Film Festivals We will aim to show and promote our film via various film festivals such as, East End Film Festival, Sundance and the International Film Festival Rotterdam. - Public Advertisement We aim to catch the publics eye through advertisement such as our posters on billboards, on TV breaks, and adverts at cinemas. 4. Our USP (Unique Selling Point) Our Unique Selling Point is a new British Social Realism, thats focal point is not the negative representation of modern youth and their culture, but instead follows the revival of two presumed lost young adults. 5. The Plot The audience follows the lives of two young boys, both 17, both struggling from being victimised by a social modern society, straight away giving an audience a relatable topic in the film. Throughout the film we are able to connect and learn about the characters, so we eventually feel as if we know them on a personal level. We see the characters not only find peace, but each other, helping each other to find what theyre looking for. 6. Our Characters Boy 1 Charles/Charlie a middle class 17 year old, who is left home alone for the majority of the time without parental guidance and figure, left to look after himself. He is bullied at both school and at home through cyber bullying. This character appeals and relates to a lot of modern teenagers, with websites such as Facebook, Ask Fm and Twitter, making it sadly easier than ever for people to be cyber bullied. Empathy is felt towards Charles throughout the film, as we see he does nothing to provoke the bullying and is even targeted when in the safety of his own home. We are frequently in a modern society sadly witnessing the reality of bullying through social media, with websites such as Facebook and Ask FM it is becoming ever easier. Our film aims to raise awareness and show that these people are not alone as well as raising awareness on the topic. 7. Our Characters Boys 2 Jordan a working class 17 year old who is left to do pretty much what he wants, with a single mum working a full time job and no father figure, he amounts to the stereotypical low class 17 year old who is instantly judged by a modern day society. We see Jordan getting drunk and smoking, but also wanting to find a way out and to find his utopia. This is a more common than ever situation with elements such as the recession. This shows how two different people of different backgrounds can be affected by not having any parental influence and guidance and lead themselves in to ways of straying and rebellion. This topic also links closely to a modern society, with the recession in Britain we are seeing millions of people struggle to find work and enough money to support their families. Our film again shows awareness but also that it is time for change in todays society. 8. Locations Our locations will be in Nottingham City, Council Flats and in a secondary school. We feel that these are good locations for a British Social Realism film as they are regular and day to day places that we see in a modern day society which is key to creating a realistic British social Realism film, but most importantly are places easily recognisable places to our target audiences. 9. Our Productions CompanyWe chose to create our production company as Red Bus Productions as it instantly links an audiences mind to England being a national icon, showing a the audience where the films will be set as well as connoting a new and urban England. This simplistic logo will be easily memorable for an audience, and through using the famous red bus also helps to easily associate the audiences minds to our film production company.