About me:

Name: utkarsh tiwari

Student at symbiosis institute of media and communications, bengalure

Doing my m.b.a in communication management (advertising)

David ogilvy said ‘ if it doesn’t sell , it isn’t creative ‘ , I also believe the same what I believe is creating brands in a saturated market like india requires creativity + strategy , and that I believe is my u.s.p.

Why should I get the waiver:‘I want to live my life in advertising’ the statement is enough to communicate what ad asia and this opportunity means to me.

What I always do is copywriting the showcased television ads in my own way, which I feel is can be more effective in both creative and strategic ways. I love collecting and reviewing adds all around the world. You name the agency and ill show you its work.

I get goosebumps when I hear a success story of a campaign of a brand. And have always wished to create memorable campaigns one day.

i try never to miss any ads around the streets when I am travelling be it excellent Bengaluru airport (J.C. Decaux ads) or the unstrategic print and OOH ads in my own city (Kanpur).

I also have keen interest in brand management, I have studied case studies of brands around the world, the best thing about brand management in that it empowers you to change the whole outlook of a particular brand, how customers make shifts in their consuming trends is very interesting.

My idol is ogilvy creative director Piyush Pandey.I love his works from cadburys dairy milk, fevicol and feviquick to recent zoozoos ads, I aspire to take his tenets one stage further and become a successful advertising proffessional.

My best books in advertising are david ogilvy’s : ogilvy on advertising, confessions af an advertising man. Welcome to advertisng and get lost : omkar sane, power brands .

Thank youUtkarsh tiwariCommunication Management TraineeSymbiosis Institute of Media and Communications, BengaluruMBA Batch 2011-13Mobile No: 9538848695www.simc.edu.in