utilizing social networks to strengthen alumni relationships
TRANSCRIPT
Hit Them Where They Are Utilizing Social Networks to Strengthen Alumni Relationships
Eric HodgsonJuly 23, 2007
Find This Presentation
http://www.estradacms.com/hodgson
Critical Web Principles
• Web sites are built for visitors—plain and simple
• A Web site must serve a purpose.
Critical Web Principles
Takeaways from Today
• Understand the ins and outs of social networking sites and practices
• Participate, rather than control
• Stay true to your purpose
Social Networks at 30,000 feet
Web Usage - Facebook
• Membership is growing by 100,000 users per day
• Fastest growing demographic is age 25+
• 1% of all time on the internet is spent on Facebook
• 6th most visited Web site
• 1 billion photos are hosted on Facebook
• 6 million photos are uploaded daily
• 50% of registered users come back to the site every day
Sources: Facebook Company data, press reports
Dissecting Networks
Elements of a Social Network
• Friends and Communities• Tagging• Communication• Syndication and Content Reuse
Rate it, share it, report it
Related video
Tags, categories, and embedding
Alerts for future videos
Favorites, sizes, downloads, prints
User commenting
Tagging
Geotagging
Applications and content
Imported from Flickr
The Wall:
No longer email or even IM
conversations
Participating
Stay Focused
• Provide content, not control• Set goals
– Event registration– Announcements– Media storage
• Stay professional
Creating a Presence
• Staff Accounts• Groups • Content
• Join Existing Groups
This is the key
Content Ready for Networks
• Events• Photos• Video• Announcements
Follow Standard Formats
• Events and profiles• Tags and social networks
• microformats.org• kitchen.technorati.com
Building Your Own
?Let’s take some questions
Find This Presentation
http://www.estradacms.com/hodgson
Pew Internet & American Life Project (www.pewinternet.org )
Facebook (www.facebook.com) Flickr (www.flickr.com) YouTube (www.youtube.com) MySpace (www.myspace.com) Upcoming (www.upcoming.org)
Marquette University Alumni Association (www.alumni.marquette.edu) Mays Business School – Social Sites (mays.tamu.edu/social)
Web Sites and Sources Used
