utility or beauty in content marketing

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Post on 14-Aug-2015

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Sport shoes or oxfords? Van or cabriolet? Utility or beauty?

It is eternal question

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Design is a nice package that draws attention

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What you want to communicate is a true value

Let’s look at three examples of powerful tools where utility

won over the appearance

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Look at this infographic from the beginning of

XX century

click here

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