utah medical association

8/14/2019 Utah Medical Association

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Restoring Utah!s Faith In Health Care

Salt Lake City, Utah, USA - Utah Medical Association, the medical trade association to

which most Utah doctors belong, that provides regional health care to the people of thestate, is improving top-to-bottom the way its members physicians provide their services.Those working in the health care facilities as well as the patients will be receiving thebenefits of this change.

All across the nation, the view of patient/doctor relationships has wavered, and it is thegoal of the UMA to honestly rebuild that trust that was present for so many decades,

said James Alexander, President of UMA, From hospital administration to doctortraining, the system is being refined and directed to meet the needs of the public.

Hospital staff will be trained in various categories. They will be working in betterconditions and trained to handle the customer!s needs on a higher level. Doctors will bewell-rounded with high level communications skills. Having a good personal relationshipwith a doctor is considered very important to patients, and this bond is first priority to the

new system.

For more detailed information, the UMA can be contacted by phone or online atwww.utahmedicalassociation.com. They are also providing personal orientation

sessions at their health offices to inform patients of the changes coming to theircommunity.

Contact:Joe RogersVice President of Marketing801-747-3500Salt Lake City, Utah, USA

[email protected]


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A press conference is a well-planned media event in which an organization/individual invites journalists to hear themspeak and address questions. Television stations and networks really value news conferences because todays TVnews programs air for hours at a time and they need ever-larger quantities of footage. Listed below is a suggestedformat for a press conference:

I. Welcome and Introduction

A. Welcome and thanks to media correspondents, doctors, patients, etc.B. Statement of subject and objective of the press conference.

1. Goal: The Utah Medical Associations goal is to rebuild doctors

reputation with patients>

2. Objective of press conference:a. Help increase the knowledge of patients and the media regarding the

UMAs awareness of the problem and activity relating toimprovement.

b. Increase positive media coverage of medical profession.

C. Preview of scheduled speakers (names, background and affiliations) and

brief statement of what each speaker will talk about.D. Introductionof speaker #1

II. The Utah Medical Associations Effort (Speaker #1)

A. Status of public health effort to enhance doctor/patient relationships.B. Actions being taken:


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1. Seminars for doctors and hospital management.2. Improve communication.

C. Introductionof speakers #2 & 3.

III. The Doctors who want improvement (Speakers #2 & 3)

A. Job obstacles that have led to the changing opinions of patients.

1. Policies2. Procedures

B. How they will individually be trying to combat the negative opinion of

doctor/patient relationships.C. Introductionof speaker #4.

IV. Hospital Administrator (Speaker #4)

A. How changes will improve the relationships and trust between patients andtheir doctors.

B. Overview of past, current, and future patient care initiatives.

C. What patients can do to help achieve better appointments and consequentlybetter relationships with their doctors.

V. Question and Answer Session

VI. Wrap Up/Closing Statement


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