usvi business summit 5/22/14
DESCRIPTION
Director of Planning Kevin Keith shared Iconic Lessons from Iconic Brands at the USVI Business Summit.TRANSCRIPT
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Iconic Lessons from Iconic Brands
Kevin KeithJ. Walter Thompson
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Iconic Designating a person or thing regarded as representative of a culture or movement; important or influential in a particular (cultural) context.
Oxford Dictionary
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See a need nobody knew existed.
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Know what business you’re really in.
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Have an angle.
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Galvanize your community.
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Good is good business.
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Stand out.
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Be bold.
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Chase excellence first.
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Jimi LetchfordCMO, CrossFit
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Thank you.