ustream and logitech launch plan

www.ustream.tvYou’re On.

You’re On.


Logitech Program Launch Review

June ‘09


• Phase 1: Celebrity Cam Program • Partnership launch: Mid-June • Focus for Phase 1: Enabling

– Promotional benefit: Enabling the Personal Broadcast

– Tag line Idea: “Be You”

Launch Plan


• Getting the Word out– Launch Logitech banner ads on Ustream with special

offer for purchase• Viral activity

– WHERE? WHAT’S THE ANGLE?– Use of social media; viral promotion – Celebrity use promo

• Twitter, shout out, other– Blogger out reach

• Get tech bloggers to add video to their blog• Seed popular bloggers with cameras

Phase 1 Program Elements


• Twitter and Facebook Promo:– Logitech Twitter example:

• “Check out Diddy using a Logitech webcam on Ustrem”

• Logitech teams with Ustream to enable the live broadcast, click here for the Special offer

– Ustream Twitter example:• Link to tips for a higher quality broadcast• Link to a Logitech webcam video, “see the difference

for your video broadcast with a Logitech webcam”• Special offer for enabling the personal broadcast from

Ustream and Logitech with ….Link to purchase

Phase 1 Social Media


Phase 1 Partnership PR

• Partnership between Logitech and Ustream announcement– Consider

announcement for partnership to coincide with the pet program—better news story

• Generate awareness of partnership– Ustream Blog, news postings,

user experience stories

– Call to action ideas:• Improve your video

broadcast with a high quality Logitech webcam

• Ustream teams with Logitech to provide Ustream broadcasters with recommendations for the best video quality and webcam choices with a special discount to Ustream broadcasters


Web Cam Distribution

• Distribution of 50 webcams to Celebrities– Identify the target

list of celebrities to distribute the webcams and

– Provide list to Logitech for review and approval

• Contest: 25-50 webcam give away – Ustream user contest– Theme: “Star power, do

you have it?”– Benefit to users: “it pays

to look good, web cam quality makes a difference”

• Prizes:– Webcam– Consider

partnerships with artists for Back stage pass, or concert ticket prizes


Phase 2: Advertising and Website


Ustream Broadcaster Page

Ustream Recommends….

Recommendation of Logitech Webcams

Ustream tested for compatibility and quality

Don’t have a webcam? Link to Purchase


• Add link to webcam chat to interactive shows supported by multiple video chat

Link to Webcam Chat


• Phase 3: Pet Cam Promotion– Sept. 1-Nov 31– Focus of Phase 3: Emotional

– Seed cameras with Humane Society –20 select locations---Mid-August

– PR effort:» Ustream and Logitech team up to promote

and support pet adoption in partnership with the Humane Society

– Partner with Local Humane Society. » Determine execution: SET UP STREAMS?

PROMOTE ON SITE OR ONLY IPHONE APP

Phase 3


• Launch iPhone application– Promote with pet adoption meter on the

Ustream site– Track and update with success metrics

• Downloads• Adoptions

iPhone App

Logitech BusinessEmbracing The New Market

2005 TodayPersonal

Communication

1 to 1

Personal Broadcaster

1 to Many --- or Millions

Live and Interactive

http://www.logitech.com/index.cfm/webcam_communications/articles/3810&cl=us,en


Driving Demand Generation


• App features:– Link to Logitech

Camera Page• Information on

WiLife and Webcams

• Purchase

– Aggregating votes– Votes viewable

Pet Cam Application

ustream and logitech launch plan

Technology