using your epk to put more money in your pocket presentation - mohawk bomb records
TRANSCRIPT
Using Your EPK &Website to PutMore Money inYour Pocket
Presented byIvan PenaMohawk Bomb Online Marketing
What's an EPK?
What is an EPK? Electronic Press Kit.
Origins? Pre-Web. Paper presentations through theMail with 8x10 glossies, CDs and enough paper toburn for weeks.
Purpose? Get more gigs and get the press totake you seriously.
Why Need One?
21st Century
Cheaper than printing
Cheaper than mailing
Easy to measure
Quick feedback mechanisms
Revenue stream
Isn't MySpace Enough
Pros:FreePopular
Cons:Not under your controlThey can change the rulesOvercrowded
Same goes with all social media...
Role of Social Media
Spread your info through links
Funnels traffic to your .com
Options
Use a Free ServiceMySpace
Use a Paid ServiceSonicbidsOurStage
Build Your Own .com: your EPK and your store.
Components
Contact InformationBioMusic Downloads with LyricsVideoQuality photoPress/Fan ReviewsOnline StoresTour Dates
How to Make a Website
Buy a .com and some hosting ($50 per year)
Get a PayPal account (% of sale)
Get a Bandcamp account (integrated with paypal)
Get a TicketLeap account (sell tickets)
Get a YouTube account (video channel)
Links
Free HTML EditorOpenWYSIWIGhttp://www.openwebware.com/
Free Image EditorPaint.NEThttp://www.getpaint.net/download.html
Free Stuff
mohawkbomb.com/hms
Come to Crowbar tonight starting at 9pm forMBR Showcase with
Examples
Ascending to Avalon
Soulfound CD-ROM