using your blog as your home base
DESCRIPTION
Utilizing your blog as a homebase for your online business activities presented by Jim Raffel at the Central Wisconsin Social Media Conference.TRANSCRIPT
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USING YOUR BLOG AS YOUR HOME BASE
Jim Raffel – CEO ColorMetrix and Blogger at Jim Raffel.comStories and Inspiration, small business CEO style.
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Build an online home base
The Goal
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The Goal
A community you own and control
Not in the manipulative sense
As in not Facebook where the rules can and do change almost daily
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Social Media OutpostsConfusing – Right?
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Social Media & Community Universe
Your Blog
YouTube
TwitterFaceBook
Email Marketing
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Your Blog – The Community
The home base
Search engine traffic
Shows your willingness to share
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Blogging Tips
Just start writing
Can refine purpose and message as you go
Aim for publishing once a day
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Linkedin – Think Corporate
Take time setting up a profile
Wait to add connections
Add a picture early in the process
Linkedin is your resume
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Linkedin Tips
Write five recommendations for other
Share your blog posts
Don’t share your Twitter stream
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YouTube – Video Works
Setup a profile
Shoot and share some video
Video is coming on strong
Smart Phone/Mobile Devices viewing
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YouTube Tips
Shoot for fun
Don’t try for professional
Be candid and spontaneous
If your competitors aren’t why not be first?
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Twitter – Engagement
Your profile matters
Follow those you find interesting
Engage them
Share great content
Listen, talk, listen some more
It’s a conversation
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Twitter Tips
Be yourself
Engaging vs. broadcasting
Link to your blog
Share your posts multiple times a day
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A different animal
Can be useful for business
I am selective in who I will add as a friend
The rules change…..a lot and frequently
Be cautious with eggs you put in this basket
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Facebook Tips
Get in there
See what works for you
Share your posts with friends
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Email marketing
Still works – better than ever
Should drive traffic to your blog
One message at a time
Share more than you sell
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Email marketing tips
Look at your inbox
Model the successful campaigns of others
Write unique content for newsletters
Don’t include full blog posts - teasers
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Your Community
Your Blog
YouTube
TwitterFaceBook
Email Marketing
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As Your Community Grows
Blog Comments
Posts via RSS/email signup
Newsletter signup
Contact page
About page
Public speaking page
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7 Things Blogging Does
Mitch Joel
1. Critical Thinking
2. Ideation
3. Tinkering
4. Relationships
5. Business
6. Sharing
7. Exhaust Valve
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Finding Jim Raffel
http://JimRaffel.com
Twitter: @raffel
http://ColorMetrix.com
Twitter @ColorMetrix
Cell Phone: 414-732-6954