Using WordPress to Build Your Business Website

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<ul><li><p>USING WORDPRESSTOBUILD YOUR BUSINESS WEBSITE</p><p>Presented by: Re Carlson, AbtekWeb Design</p><p>Calgary Public Library Small Business TuesdaysDecember 1, 2015</p></li><li><p>WHAT IS WORDPRESS?</p><p>Free website software that runs on a server.Originally released in 2003, it was intended just for blogging, but it has steadily evolved to build very robust websites.</p><p>License is GPL (General Public License) which means the core starter package is free and always will be.</p><p>There are many paid services available that integrate with WordPress to add extra functionality.</p></li><li><p>WHAT IS WORDPRESS?</p><p>WordPress requires a hosting account in order to publish your website to the internet.FREE WordPress hosting is available at (limited features)</p><p>Linux Shared Hosting accounts available for as little as $10/month (full features)</p><p>Look for online reviews that specifically mention WordPress performance</p></li><li><p>NO BRAND IS TOO BIG OR TOO SMALL FOR WORDPRESS.</p></li><li><p>WORDPRESS COMES IN TWO FLAVOURS</p><p> (free) Limited access to dashboard, themes, plugins.</p><p> Must be installed on a server you manage. Unlimited ability to add themes and plugins.</p><p>EASIEST SETUP</p><p>MOST FLEXIBLE</p></li><li><p>THE WORDPRESS DASHBOARD</p><p></p><p> Manage Pages</p><p> Write Blogs</p><p> Change Colours</p><p> Add Sidebar Widgets</p><p> Modify Settings</p><p> See Contact Form Submissions</p></li><li><p>WHAT ARE PLUGINS?HTTP://WORDPRESS.ORG/PLUGINS</p><p>Plugins add features and advanced functionality to your website. </p><p> Contact Form 7</p><p> Jetpack</p><p> Ultimate Coming Soon</p><p> WordfenceSecurity</p><p> Yoast SEO</p><p>WORDPRESS.ORG</p><p>$0 - $500+</p></li><li><p>WHAT ARE THEMES?HTTP://WORDPRESS.ORG/THEMES</p><p>Themes are collections of page layouts and colourschemes that change the look and feel of your site.</p><p>$0 - $100+</p><p>WORDPRESS.ORG</p></li><li><p>INTERACTIVE DEMO</p><p> How To Login to WordPress</p><p> Changing General Settings</p><p> Adding Pages</p><p> Writing A Blog Post</p><p> Installing a Theme and Using the Customizer</p><p> Installing Plugins</p><p> Using Menus and Sidebars</p><p> Finding Help via Codex, Facebook, YouTube</p></li><li><p>LIBRARY BOOKS ON WORDPRESS</p><p> The WordPress Bibleby Aaron Brazell call no: 006. 78 WOR B</p><p> WordPress Visual QuickstartGuide (2014)by Jessica Neuman Beck call no: 006. 78 WOR B</p><p> WordPress For Dummies (2015)by Lisa Sabin-Wilson call no: 006. 78 WOR S 2015</p><p> Professional WordPress Design and Developmentby Brad Williams call no: 006. 78 WOR W</p><p> The Year Without Pantsby Scott Berkun call no: 338. 761006752 BER</p></li><li><p>LOCAL RESOURCES FOR WORDPRESS</p><p>Calgary WordPress Meetup GroupEvery Second-Tuesday at 6:00 pm</p><p>Assembly Coworking Space119 14th Street NW</p><p>For more information go to MEETUP.COM and search for Calgary WordPress</p></li><li><p>CONNECT WITH ME ON SOCIAL</p><p>LinkedIn/in/recarlson</p><p>Twitter@rehcarlson</p><p>@AbtekWeb</p></li><li><p>QUESTIONS?</p><p>If you liked todays presentation, please tweet something nice to me @rehcarlson</p></li><li><p>THANK YOU FOR COMING!</p><p>Next Week December 8, 2015Branding Essentials For Small Business</p></li></ul>