using wordpress as social media to educate and interact with clientele
TRANSCRIPT
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USING WORDPRESS WITH
SOCIAL MEDIA TO EDUCATE AND
INTERACT WITH CLIENTELE
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• Our Sites were OLD and Out of Date
• Most of our faculty did not actively participate in updating the program areas on their sites
• No Content Management System – many of our faculty didn’t feel comfortable updating their sites
• No ability to update on mobile platforms
• Did not integrate with Social Media
THE
PROBLEMS
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WAKULLA
COUNTY
0
50
100
150
200
250
Comparing Wakulla Hits January - May to Previous Year
2012 2011
HITS JAN-MAY 2011: 3,315 HITS JAN-MAY 2012: 10,529
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Hits 2011:
972,673Hits 2012:
2,018,942
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
Hits Compared from January – May on District Website
Hits 2012 (Wordpress) Hits 2011 (Static)
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The Challenge of Microblogging from the field:
Solution needs to be quick and simple with little distraction to our clientele and programs
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Not the Place or Time for Tags and Coding
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Wordpress iOS
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•Point•Shoot•Email
•Blog Post•Tweet•FB Post
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Wordpress is a Home that complements Social Media
• Prolongs the life of Tweets and Facebook posts
• Provides a searchable index blogs and information
• Not limited to 180 characters
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What’s Next…
Help from Divers and Fishers
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Les Harrison
Wakulla County (FL) Extension Director
May 29, 2012
Using Word-Press as Social Media to Educate and Interact with Clientele
– A County Perspective
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All Extension Work is Local
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Clients Need must be Grouped
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We can no longer
depend solely on
paper and the post
office to reach
clientele.• Expensive• Ignores Client Stratification• Too Slow• Too Easy to Miss
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Reach Clients with a new tools
Subscription Management
System
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Client Self Selection &
Management
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Agents Manage “the Message” and
Data
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http://x.co/kc5g
County Extension
Faculty can now
easily push
information as they
see it, video it,
teach it, study it.
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•Speed, versatility, reduced distribution
costs and greater resource efficiencies.
•A comprehensive digital information and
clientele management system.
•Effective use of new, user-friendly
technologies.
•Searchable record of information
presented.
•MORE CLIENTS REACHED WITH MORE
INFORMATION
Results
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Questions?