How to Create a Pinterest Board for your Organization

Tracye PooleHealth Communications and Digital Marketing Specialist

Tuesday, April 15, 2014

Pinterest Recording

Visit the Using What You Know about Social Media webpage for access to full recordings and presentations from the series.

Objectives

• Pinterest 101• Benefits of Pinterest• How to use Pinterest• Promoting Pinterest• Evaluating Success• Best Practices

Pinterest 101: Pinterest Activities

• Pins-an image (or video) you add to Pinterest that links back to the website it came from

• Share, like, or comment on a pin

• Repin other pins

Pinterest 101: How do you pin?

Click “+” at the top of Pinterest to upload an image from your computer or find one from a website

Pinterest 101: How do you pin?

Click “Pin it” on any Pin you see on Pinterest

Pinterest 101: How do you pin?

“Pin it” on content outside of Pinterest

Pinterest 101: How do you pin?

Add the “Pin It” button to your browser to Pin from websites

http://about.pinterest.com/goodies/

Why Pinterest?

• 70 million + users• Fastest growing sharing

channel• Pinterest now drives

more traffic to publishers than Twitter, LinkedIn, Reddit and Google+ combined

Source: Mashable, Marketing Land, DMR, Share This,

Why do people use Pinterest?

• Organize information

• Ideas• Shop• Sell• Social

Planning for Pinterest

Before you create you first Pinterest board• Setup a Pinterest business account• Set a strategy for developing and

organizing boards• Create specific guidelines for pinning• Set up conventions for naming boards,

captions, and adding inventory• Assign a manager and backup

manager

Create a Pinterest Board

LET’S TAKE A LOOK

Pinterest Board Ideas

• Articles and blog posts• Infographics• Pinterviews• Pin Chats• Pin Now, Read Later• Awareness Days• Idea sharing• Questions• Themes: “Pin of the Week”, “Pinnerversary”

Promote your Boards

Share on other social media

platforms

Mention in articles, blogs,

videos etc…

Add Pinterest boards to your

website

Add “pin it” buttons to

your content

Measure Pinterest Success

LET’S TAKE A LOOK

Measure Pinterest Success

Pinterest Best Practices

• Keep adding new boards and new pins, always keeping the interests of your followers in mind

• Be disciplined about your inventory• Post beautiful pictures• Follow other boards• Don’t over pin (recommend 3-5 each day)• Reference your Pinterest boards on other social media

channels

Helpful Resources

• The Pinterest Board• http://www.pinterest.com/pinterest/

• Pinterest Blog• http://blog.pinterest.com/

• Social media channels