using webinars as a marketing tool
DESCRIPTION
Learn how to effectively use webinars as a marketing tool for your business. Find out about tips that can help you ramp up your digital marketing efforts and meet new customers and clients. Become a thought leader and increase brand awareness by offering your expertise for free via webinars. Invite target leads, industry professionals and others that you want to push your message to and give them something of value to entice them to join your session. Learn about what platforms you can use to host webinars, how to attracts viewers, and much more.TRANSCRIPT
Using
enveritasgroup
webinars as a
marketing tool @
Why webinars?
Industry Expert • Rather than pitching and selling
to your customers, you are offering value and increasing their knowledge
• Paints you as an expert and lends credibility to the products and services you offer
Lead Generation • Include lead generation
questions in sign-up form (just ask for phone, email, name & company)
• Send follow up newsletters that offer value like free advice in a white paper
Announce Events,
• Announce new product/event in webinar (make sure you weave this in without too much promotion)
• No cost, can reach thousands of
people
Products, etc.
do I host a How
webinar?
Knowledge &
• Offer useable, interesting content • Be knowledgeable and
passionate By doing these things, you create value for yourself and your company.
Passion
For example:
This infographic shows how knowledge and statistics can help your case
Step 1: Audience • Create an audience via social
media, a blog, e-newsletters, etc.
• What does your audience want?
• Offer a free white paper download/other incentive to sign up
Step 2: Planning • Practice, practice, practice
• Time yourself
• Use more images than text
• Write an outline (no script, so you don’t sound robotic/scripted)
Step 3: Begin • Be on the call 30 minutes early
• Remind users that the webinar will start soon and to be ready to take notes/ask questions
• Invite them to ask questions DURING the webinar
• Have an initial slide with webinar title and twitter handle
Step 4: End
• Tell your audience that there is a special discount, giveaway, or download at the end
• Answer questions
Hosting platforms
ZipCast • SlideShare’s webinar platform • $19/month (SlideShare Pro account) • Simple and very easy to use • No limit to attendees • Can see audio, slides, or video of
presenter
MeetingBurner • Clean interface • Easy to use • Can use Paypal
to collect payments • Can record & upload webinars
to social media
www.meetingburner.com
AnyMeeting • Free • Include a survey in sign-up • Con: includes ads in sign-up
form
www.anymeeting.com
Google+ Hangouts • Free, need to download an app • Many online tutorials • Most people have gmail and a
Google+ profile
EnveritasGroupContentMarketing
In short… Webinars are a great marketing tool with lots of great benefits and proven ROI. Take advantage of them!
enveritasgroup