using twitter to change brand perception
TRANSCRIPT
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A man, an iPhone and a dream.
![Page 2: Using Twitter to Change Brand Perception](https://reader031.vdocuments.mx/reader031/viewer/2022030308/58ee11661a28ab66728b457f/html5/thumbnails/2.jpg)
Perception is reality.
Been to Mardi GrasNever been to Mardi Gras
Been to NOLANever been to NOLA
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Perception is reality.
0
25
50
75
100
Beer New Orleans Parades Beads Floats Ladders Food Family Tailgating Church Crazy Flashing
Pre-Campaign
When you think of Mardi Gras, what comes to mind (click all that apply).
![Page 4: Using Twitter to Change Brand Perception](https://reader031.vdocuments.mx/reader031/viewer/2022030308/58ee11661a28ab66728b457f/html5/thumbnails/4.jpg)
Perception is reality.
![Page 5: Using Twitter to Change Brand Perception](https://reader031.vdocuments.mx/reader031/viewer/2022030308/58ee11661a28ab66728b457f/html5/thumbnails/5.jpg)
Perception is reality.
![Page 6: Using Twitter to Change Brand Perception](https://reader031.vdocuments.mx/reader031/viewer/2022030308/58ee11661a28ab66728b457f/html5/thumbnails/6.jpg)
Perception is reality.
![Page 7: Using Twitter to Change Brand Perception](https://reader031.vdocuments.mx/reader031/viewer/2022030308/58ee11661a28ab66728b457f/html5/thumbnails/7.jpg)
Perception is reality.
![Page 8: Using Twitter to Change Brand Perception](https://reader031.vdocuments.mx/reader031/viewer/2022030308/58ee11661a28ab66728b457f/html5/thumbnails/8.jpg)
Perception is reality.
0
25
50
75
100
Beer New Orleans Parades Beads Floats Ladders Food Family Tailgating Church Crazy Flashing
Pre-Campaign Post-Campaign
When you think of Mardi Gras, what comes to mind (click all that apply).
![Page 9: Using Twitter to Change Brand Perception](https://reader031.vdocuments.mx/reader031/viewer/2022030308/58ee11661a28ab66728b457f/html5/thumbnails/9.jpg)
Perception is reality in the absence of experience.
0
17.5
35.0
52.5
70.0
Ladders Food Family Tailgating Church Crazy Flashing
Pre-Campaign Post-Campaign
+82%
+23%
+58%
+122%
+0%
-17%
-37%
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The difference between art and advertising is discipline.
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