using the start-up playbook to reboot a big university website

21
* * Using the startup playbook to reboot a big university website Ross Ferguson IWMW 2014

Upload: brian-kelly

Post on 19-Aug-2014

643 views

Category:

Education


2 download

DESCRIPTION

Slides for a plenary talk on "Using the start-up playbook to reboot a big university website" given by Ross Ferguson, University of bath at the IWMW 2014 event held at Northumbria University of 16-18 July 2014.

TRANSCRIPT

Page 1: Using the start-up playbook to reboot a big university website

**

Using the startup playbook to reboot a big university websiteRoss FergusonIWMW 2014

Page 2: Using the start-up playbook to reboot a big university website

**

Fuck yeah startups* Problem-solving* Creative* Practical* Disruptive* Replicable

IWMW 2014Ross Ferguson

Page 3: Using the start-up playbook to reboot a big university website

**

What else can be run as a startup?* Dating* Taxi services* Energy* Parliamentary records* Diplomacy

IWMW 2014Ross Ferguson

Page 4: Using the start-up playbook to reboot a big university website

**

GDS is a startup by government* Alphagov* Changed gov.uk* Changing the Civil Service

IWMW 2014Ross Ferguson

Page 5: Using the start-up playbook to reboot a big university website

**

Can bath.ac.uk be run as a startup?* What’s the opportunity?* Are the right people in place?* Do the methods transfer?

IWMW 2014Ross Ferguson

Page 6: Using the start-up playbook to reboot a big university website

**

Got a problem?* Same old, same old* Usage is meh* Tired tech* Sell, sell, sell* Demotivated teams

IWMW 2014Ross Ferguson

Page 7: Using the start-up playbook to reboot a big university website

**

It’s week 44

IWMW 2014Ross Ferguson

Page 8: Using the start-up playbook to reboot a big university website

**

New goals* Devolve publishing and engagement* Make tasks easier* Make the work meaningful* Be known for delivery

IWMW 2014Ross Ferguson

Page 9: Using the start-up playbook to reboot a big university website

**

New old team* One team, multiple functions* HE vetrans and noobs* Producers, not managers* Trusted to self-facilitate* New governance

IWMW 2014Ross Ferguson

Page 10: Using the start-up playbook to reboot a big university website

**

Delivery principles over process1. Put user needs first2. Make decisions based on data3. Release iteratively and often4. Keep things simple and consistent5. Provide ongoing support6. Work in the open

IWMW 2014Ross Ferguson

Page 11: Using the start-up playbook to reboot a big university website

**

Products, not pages* Roadmap* Backlogs* Agile delivery

IWMW 2014Ross Ferguson

Page 12: Using the start-up playbook to reboot a big university website

**

The users made me* Self-initiated* User research* No client work

IWMW 2014Ross Ferguson

Page 13: Using the start-up playbook to reboot a big university website

**

Tools of the trade* Slack* Trello* Heroku* Foundation* Bamboo* Github

IWMW 2014Ross Ferguson

Page 14: Using the start-up playbook to reboot a big university website

**

Fail fast, lower risk* MVP* Show and tell* Weeknotes* Pivots* Retrospectives

IWMW 2014Ross Ferguson

Page 15: Using the start-up playbook to reboot a big university website

**

How’s it working out?

IWMW 2014Ross Ferguson

Page 16: Using the start-up playbook to reboot a big university website

**

The downsides* Agile vs waterfall* Too much product* Burn out* Sprinting alone* Autonomously aligned* Discipline is hard

IWMW 2014Ross Ferguson

Page 17: Using the start-up playbook to reboot a big university website

**

The upsides

* Always be shipping* Meeting everyday needs* Bring us problems* Monitoring performance* On the panels* Seeing ourselves in others

IWMW 2014Ross Ferguson

Page 18: Using the start-up playbook to reboot a big university website

**

Is it replicable and scalable?* University of Bath* University of Wherever* Mentality, methods, model

IWMW 2014Ross Ferguson

Page 19: Using the start-up playbook to reboot a big university website

**

We willtransform the model, spin out a product, or fail

IWMW 2014Ross Ferguson

Page 20: Using the start-up playbook to reboot a big university website

**

Try it

IWMW 2014Ross Ferguson

Page 21: Using the start-up playbook to reboot a big university website

**

blogs.bath.ac.uk/digital

@rossferg

[email protected]

IWMW 2014Ross Ferguson