Using the Monogram

The Monogram

The GE Monogram reflects our heritage and lays a solid foundation for our future. Its consistent look across all applications embraces a wide color palette and reflects our customer-centric philosophy of being friendly, open, approachable and a part of the world we live in.

The Monogram is the key element in our brand expression system and consists of two parts: the cursive and historic “GE” letterforms and the stylized circle. These elements always appear in a fixed size and position relationship that does not change. Regardless of region, local language or language of the application (package, label, insert), never translate the “GE” letterforms in the Monogram into another language.

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Proper Use

The Monogram may appear in color on a white background or reversed out of a solid color background. Both treatments are acceptable.

Clear SpaceTo enhance the presentation of the Monogram, leave sufficient clear space around it. Clear space aids in readability and imparts a respect for the Monogram as well as stature in its presence. The minimum required clear space is equal to 25% of the diameter of the Monogram, as shown to the right.

Minimum Size Minimum size ensures that the Monogram is legible. The minimum size of the Monogram is 0.25" / 6.35mm in diameter. Never reproduce the Monogram smaller than the minimum size.

25%

25%

25%

25%

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The Monogram is printed on a white background with the minimum clear space of 25% of its diameter.

The Monogram is reversed out of a solid color background with the minimum clear space of 25% of its diameter.

Minimum size

The Monogram is shown at actual minimum size of 0.25" / 6.35mm.

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Improper Use

The Monogram is a highly valuable asset and must be treated with care. Always follow the specifications in these guidelines to ensure the correct use of the Monogram.

1. Don’t use the former 3-D Monogram. It is reserved for Corporate television advertising.

2. Don’t use the “old” version of the Monogram (reversed).

3. Don’t crop the Monogram.

4. Don’t use “GE” or the Monogram in text.

5. Don’t use a black Monogram on a color background.

6. Don’t rotate the Monogram.

7. Don’t reverse the Monogram out of unapproved colors. Only use colors from the harmonized color palette.

8. Don’t use a colored Monogram on a background color.

9. Don’t reverse the Monogram out of white on a color other than the background.

10. Don’t use the Monogram over a photograph.

11. Don’t superimpose the Monogram over type or imagery.

12. Don’t apply visual effects to the Monogram.

13. Don’t add movement effects to the Monogram.

14. Don’t add drop shadows to the Monogram.

15. Don’t create any primary or secondary graphic device that simulates the Monogram.

16. Don’t create a multi-colored version of the Monogram.

1. 2.

type

GEnius

nius

3. 4.

5. 6. 7. 8.

9. 10. 11. 12.

13. 14. 15. 16.