using the data and changing the map ben chapman north carolina state university february 27, 2014
TRANSCRIPT
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Using the data and changing the map
Ben Chapman
North Carolina State University
February 27, 2014
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• The literature has lots of non-conformances and problems
• It has little on what you do with qualitative resultso How to interpret them,
implement changes
Ethnography and other qualitative methods
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• Quantitative data tells you what to prioritize
• Qualitative data tells describes what went wrong, how wrong, and why o To change the map, you
don’t focus on being more prescriptive
o Focus on the story, the why’s the hows and control
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Attitude towardsbehavior
Subjective norm
Perceived behavioral control
Intention Behavior
Theory of planned behavior, Ajzen, 1991
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How to make them care?
• People actually get sick from this
• Illnesses are often largely preventable
• You (whomever the message is for) have some control
• I’m going to show you how to do it/give you the tools
• And explain why the exact thing you are getting wrong matters
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barfblog.com/infosheets
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Current system
Field Specialist
• Present findings to Corporate
• Create information
Corporate• Send Stores material
Employees• Delivered and
slowLow-Road Transfer of learning
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Auditor/verifier to Employee
Field Specialist
• Immediate response
• Model proper practice (from a bank of options)
• Focus on risk/results
Employee
• Hands on learning • Change in risk
perception• Behavior can
control outcomes
Near Transferof learning
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Manager to Employee
Field Specialist
• Issue-based training resources (You’ve got these problems)
• Context based triggers (if you see this, do this)
• Efficiency and safety focused (why its important)
Manager• Incorporate training
into daily checks. • Triggers = opportunity
Employee
• Hands on training
• Risk• In context
Near Transfer of learning
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• Generate specific data • Use it to characterize why things go wrong
(because you already have the priority info) • Create materials that are focused on
control and tell the why’s• Look at multiple delivery mechanisms
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www.foodsafetytalk.com
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Dr. Ben [email protected] me on twitter @benjaminchapman919 809 3205www.foodsafetytalk.combarfblog.com