Search and Social

Essentials of Understanding How To Use The Web in

Finding a Job (and getting found by your

perfect employer!

Search and Social

Essentials of Understanding How To Use The Web in

Finding a Job (and getting found by your

perfect employer!

Welcome!Welcome!

Julie Ziemelis- Digital Marketing TrainerBlogger for:

Facebook.com/Tips4RealtorsUsingNewMedia

Facebook.com/365Kona

www.365Kona.com

Julie Ziemelis- Digital Marketing TrainerBlogger for:

Facebook.com/Tips4RealtorsUsingNewMedia

Facebook.com/365Kona

www.365Kona.com

Socialnomics: Social Media Revolution Socialnomics: Social Media Revolution • http://bit.ly/HawaiiLifeDemo• http://bit.ly/HawaiiLifeDemo

The basic concept of Social and Search:The basic concept of Social and Search:

• Getting “found” on the search engines

• Having compelling and educational content to drive interest

• Having others talking about you and providing “social proof” to do business with you.

• Getting “found” on the search engines

• Having compelling and educational content to drive interest

• Having others talking about you and providing “social proof” to do business with you.

First things first: First things first:

What is SEARCH?

What is SEARCH?

What IS SEO?What IS SEO?

• Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results.

• Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results.

• Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.

• Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.

• SEO may target different kinds of search, including image search, local search, video search and news search.

• This gives a website web presence.

• As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience.

• SEO may target different kinds of search, including image search, local search, video search and news search.

• This gives a website web presence.

• As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience.

What is SOCIAL?What is SOCIAL?

QuickTime™ and a decompressor

are needed to see this picture.

When you live on an island…When you live on an island…

• How do you think people are going to find you?

• When they find you, what does the “web” say about you?

• What are OTHERS saying about you?

• How do you think people are going to find you?

• When they find you, what does the “web” say about you?

• What are OTHERS saying about you?

“Business follows social.

Social actions build trust.

Trust shows you the money”

“Business follows social.

Social actions build trust.

Trust shows you the money”

Keep this in mind when being on social media:

So..who is using social media?So..who is using social media?

• According to a survey of millionaires from Fidelity Investments, 85% of respondents use text-messaging, smartphone applications and social media.  One third use social media professionally, with 28% using LinkedIn.

• According to a survey of millionaires from Fidelity Investments, 85% of respondents use text-messaging, smartphone applications and social media.  One third use social media professionally, with 28% using LinkedIn.

West Hawaii SpecificWest Hawaii Specific

• 20% of businesses who blog, say they get a 20% lead rate

• Use of YouTube for marketing up by 78% since 2010.

• 7 out of 10 small biz in W. Hawaii are using social media

• Survey Results: West Hawaii Social Media Survey: Kinoshita Communications

• 20% of businesses who blog, say they get a 20% lead rate

• Use of YouTube for marketing up by 78% since 2010.

• 7 out of 10 small biz in W. Hawaii are using social media

• Survey Results: West Hawaii Social Media Survey: Kinoshita Communications

6 Steps To Take Today To Be Found Online Tomorrow6 Steps To Take Today To Be Found Online Tomorrow

1. Get an account on LinkedIN1. Get an account on LinkedIN

LinkedIn is the top online directory of professionals and companies. Individuals and companies use LinkedIn for professional networking, recruiting, job searching, career building, and for staying in touch with their connections.

LinkedIn is the top online directory of professionals and companies. Individuals and companies use LinkedIn for professional networking, recruiting, job searching, career building, and for staying in touch with their connections.

2. Get An Account on Facebook2. Get An Account on Facebook

• 600 million people can’t be wrong, right? • 600 million people can’t be wrong, right?

3. Get a Google Profile3. Get a Google Profile

• Your profile is the way you present yourself on Google products and across the web. With your profile, you can manage the information--such as your bio, contact details, and links to other sites about you or created by you--that people see.

• At a minimum, your first name, last name, and photo will be public on the Internet. You can then provide a variety of additional information about yourself in your profile. You can also enable people to contact you without displaying your contact information.

• Your profile is the way you present yourself on Google products and across the web. With your profile, you can manage the information--such as your bio, contact details, and links to other sites about you or created by you--that people see.

• At a minimum, your first name, last name, and photo will be public on the Internet. You can then provide a variety of additional information about yourself in your profile. You can also enable people to contact you without displaying your contact information.

4. About.me4. About.me

About.me lets you quickly build simple and visually elegant splash pages that points visitors to your content from around the web.

About.me lets you quickly build simple and visually elegant splash pages that points visitors to your content from around the web.

5. Create a YouTube Channel5. Create a YouTube Channel• YouTube is a video-sharing website on

which users can upload, share and view videos. Displays a wide variety of user-generated video content, including movie clips, TV clips, and music videos, as well as amateur content such as video blogging and short original videos.

• YouTube is a video-sharing website on which users can upload, share and view videos. Displays a wide variety of user-generated video content, including movie clips, TV clips, and music videos, as well as amateur content such as video blogging and short original videos.

6. Create A Blog6. Create A Blog

• A blog (a blend of the term web log) is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video.

• Most blogs are interactive, allowing visitors to leave comments. It is this interactivity that distinguishes them from other static websites.

• A blog (a blend of the term web log) is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video.

• Most blogs are interactive, allowing visitors to leave comments. It is this interactivity that distinguishes them from other static websites.

How To Create a Blog How To Create a Blog

• WordPress.org (host a paid domain)

• WordPress.com-Free site

• Blogger.com-Free site

• Facebook/Twitter as microblogging sites

• WordPress.org (host a paid domain)

• WordPress.com-Free site

• Blogger.com-Free site

• Facebook/Twitter as microblogging sites

SHAMELESS PLUGSHAMELESS PLUG

• TechConKona -Thursday, February 16th at the Sheraton Keauhou Resort

• Four tracts of Tech!• -Renewable Energy Technology• -Marketing Technology• -Computer Technology• -Telecommunications Technology

• Thanks to the Economic Development Dept!

• TechConKona -Thursday, February 16th at the Sheraton Keauhou Resort

• Four tracts of Tech!• -Renewable Energy Technology• -Marketing Technology• -Computer Technology• -Telecommunications Technology

• Thanks to the Economic Development Dept!

Getting a JobGetting a Job

•I believe that if you know how to market yourself on social media and have a basic understanding of how to use these tools, you are already ahead of the pack in having valuable job skills to stand out in this tough market.

 

•I believe that if you know how to market yourself on social media and have a basic understanding of how to use these tools, you are already ahead of the pack in having valuable job skills to stand out in this tough market.

 

5 tips on using social media to find a job:

1. Get found on Google. It's free to sign up for LinkedIn, Google Profiles, Twitter, and Facebook, all of which carry high SEO. Talk about your background, education, accomplishments and passions.

2. Get testimonials of the work you have done and get it up online. People like to read that others took the chance on you or are willing to put their professional names behind recommending you.

5 tips on using social media to find a job:

1. Get found on Google. It's free to sign up for LinkedIn, Google Profiles, Twitter, and Facebook, all of which carry high SEO. Talk about your background, education, accomplishments and passions.

2. Get testimonials of the work you have done and get it up online. People like to read that others took the chance on you or are willing to put their professional names behind recommending you.

• 3. Write about your expertise on a blog. If you don't have a job or are looking for one, use your spare time to learn how to use a blogging platform like Tumblr, WordPress.org or WordPress.com.

• If a potential employer looks at what you have written, they can see your communication style, your passion for your subject matter and your grammar!

• 3. Write about your expertise on a blog. If you don't have a job or are looking for one, use your spare time to learn how to use a blogging platform like Tumblr, WordPress.org or WordPress.com.

• If a potential employer looks at what you have written, they can see your communication style, your passion for your subject matter and your grammar!

• 4. Use video!

• Set up a YouTube channel (it's free!) and start TALKING and showing a presence on camera. Both of these endeavors show you REALLY want to succeed, you have some modicum of expertise using a computer and you are clever enough to do something no one else is probably doing.

• 4. Use video!

• Set up a YouTube channel (it's free!) and start TALKING and showing a presence on camera. Both of these endeavors show you REALLY want to succeed, you have some modicum of expertise using a computer and you are clever enough to do something no one else is probably doing.

• 5. Network like crazy using your online sphere. (This is where Facebook and Linkedin ROCK.)

• Keep people in the loop on your job hunting efforts and ask for help. Employers are more likely to hire someone that they know through someone in their sphere.

• Get out there and meet people and "friend" them. Networking is a job unto itself.

• 5. Network like crazy using your online sphere. (This is where Facebook and Linkedin ROCK.)

• Keep people in the loop on your job hunting efforts and ask for help. Employers are more likely to hire someone that they know through someone in their sphere.

• Get out there and meet people and "friend" them. Networking is a job unto itself.

Manage Your ExpectationsManage Your Expectations

• Expect to spend 12-18 months perfecting these systems.

• (You can still get leads and results during this time!)

• Your system needs to mature to get the funnels that bring business back to you.

• Social media will not replace what you are doing now, it’s going to amplify your message.

• Expect to spend 12-18 months perfecting these systems.

• (You can still get leads and results during this time!)

• Your system needs to mature to get the funnels that bring business back to you.

• Social media will not replace what you are doing now, it’s going to amplify your message.

What Social/Search is NOTWhat Social/Search is NOT

• You derailing your competition

• Expecting a job offer on one hour a week of work using social tools.

• You derailing your competition

• Expecting a job offer on one hour a week of work using social tools.

More of NOT!More of NOT!

• Thinking that if you write enough content, you’ll be found

• Using the “Wishing, hoping, praying” method when you create a blog post

• Pushing the “publish” button and thinking that you are done.

• Thinking that if you write enough content, you’ll be found

• Using the “Wishing, hoping, praying” method when you create a blog post

• Pushing the “publish” button and thinking that you are done.

Best Practice

• Demonstrate your expertise offline

• Become a Trusted Advisor online via your Website & social channels: Facebook, Twitter, Linkedin, YouTube, etc.

Best Practice

• Demonstrate your expertise offline

• Become a Trusted Advisor online via your Website & social channels: Facebook, Twitter, Linkedin, YouTube, etc.

Remember: The ROI is relationships Remember: The ROI is relationships

What you are investing in and is relationships with other people.

What you are investing in and is relationships with other people.

Mahalo! Mahalo!

• Go to www.JulieZiemelis.com for advice, upcoming classes, TweetUps, and info.

• Check out what I do to show my market expertise at Facebook.com/RealtorTips4NewMedia

• Go to www.JulieZiemelis.com for advice, upcoming classes, TweetUps, and info.

• Check out what I do to show my market expertise at Facebook.com/RealtorTips4NewMedia