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Detecting Consumer Signals from Big Data

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REAL TIME ENTERPRISE ANALTYICS

Collective Intellect

Solving for So What?

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Making Sense of Social & Enterprise Data

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A strategy for addressing the complexity and variety

3 Proprietary and confidential. Not to be used or reproduced without the consent of Collective Intellect, Inc.

Incomplete Data is Not Big Data You need both – Social & Enterprise Data

  20 million unique authors   500 unique forums/boards   500,000 posts/day

  60 million unique authors   8 million tweets/day   100,000 new authors/day

  2.5 million authors   40,000 unique sites   200,000 posts/day

  50 million unique authors   2 million fan pages/user groups   1 million+ posts/day

  15 million unique blogs   1 million+ posts/day   10,000 new blogs/day

Social:   180M unique authors   300K new authors/day   10M posts/day

Private:   Any text-based data   Setup within hours

  600 thousand unique consumers   60 thousand reviews/day   25 unique review sites

  Survey/Focus Group Verbatim

  Private Community Conversations (External & Internal)

  Call Center/Email/Chat Transcripts

  Text-Translated Video

  Private news, research, feeds

Enterprise Data Social Data

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Text Analytics Transforms Data Into Actionable Insights

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Connect the right audience with right message on the right platform

Finally I can upgrade my phone. Question is shall I get the iPhone now or wait for the new one or will it be pricey when it comes out

Should I switch from Comcast to Fios – based on Verizon Customer Service???

I hate Verizon and after switching now love Comcast and their high-speed Internet and On-Demand selection!

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Supporting Customers and Prospects Requires Both Social & Enterprise Data

  Social media is a single channel and only represents the segment of your consumers, who use social media

  Customers use multi-channels to communicate with a company why would you silo your analysis

  Analyzing enterprise data can both validate and further your understanding of the social conversation

  Unifying social media to enterprise analytics helps tie social media to the larger ROI question

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Making Sense of Social & Enterprise Data

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How do you detect consumer signal from

unstructured data?

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Making Sense of Social & Enterprise Data

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Choose a technology that does more than monitor mentions

Choose a monitoring technology that can:

  Capture on-topic conversation without needing you to know every combination or configuration of key terms.

  Allow you to adjust your research quickly, without changing linguistic rules, as the conversation shifts.

  Learn the meaning of terms and disambiguate language -- i.e., know the difference between Crocs (the shoes) and crocs (the reptiles).

  Manage the volume, velocity, and variety of unstructured text, whether it’s from social media or enterprise.

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Choose a Technology That can help you identify the who, what & where

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Choose a Technology But more importantly the Why & So What?

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Where’s the So What?!

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So What?

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What To Do with Social Media Insights

  Create one-to-one or multi-channel marketing to an audience, who intend to watch, to purchase, to view

  Verify a social media trend in an offline panel or vice versa before changing marketing direction

  Confirm a customer’s reasons for dissatisfaction gathered from feedback forms and monitor social media for increased conversations

  Create a score card combining social and web data to better understand direct traffic

  Correlate sales and social data and track trends based on geography, demographics or other variable

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Big Data Isn’t About Volume

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It’s about managing & analyzing complex data variety and velocity

  Consider how to derive meaning from metrics:   Tie sentiment to consumer expressions around specific topics, like pricing, quality   Group demographic and life stage details for a more robust understanding of your consumer audience   Link competitor details to campaign efforts, pricing changes or new advertising to compare impact across an industry   Conduct pre and post analysis of new product release or customer service changes by analyzing

The purpose of the analyzing data isn't to create cute charts and graphs but to surface business value from any unstructured data

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Like some help getting to the So What?

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REAL TIME ENTERPRISE ANALTYICS

Collective Intellect

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