using technology to create a better consumer experience
TRANSCRIPT
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Designing Delightful Encounters
Property Portal Watch Conference Bangkok 2015
Opinions and forecasts expressed in this document are those of management as of the date of publication and management does not offer any guarantee regarding their accuracy. Please note that actual business performance and results may differ materially from such opinions and forecasts due to changes in various factors.
Copyright(c) NEXT Co., Ltd. All Rights Reserved.
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Service Overview
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Rent Buy & SellNew Homes/CondosCustom-‐‑‒built homes RenovationInvestmentHome Insurance Life insuranceMove Storage RoomSenior Housing
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Introduction to “HOME‘S” Service
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3,000
4,000
5,000
6,000
7,000
8,000
9,000
10,000
11,000
12,000
0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
Number of Properties Listed
5.34 million properties
6,985 buildings
Rentals and sales
New homes/condos
1.93 m
(*1) Total properties listed for rentals and real estate sales as of January 2015. NEXT data.
Company A
Company B
Company C
Competitors (*1)
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2.58 m
1.76 m
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Change to the pay-per-inquiry fee structure
(January 1, 2011)
Billing rate revision
(October 1, 2014)
▲1,621 stores
Note 1: The data shown above are those based on preliminary figures available as of January 2015.
Number of Brokers
Record high (January 2015)
13,143 stores
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“No.1” in user numbers
Site name Operator Site visitors(million people)
1 HOME'S NEXT Co., Ltd. 2.162 SUUMO NEXT Co., Ltd. 1.88
3 Rakuten Real estate (*1) Rakuten, Inc. 1.274 Yahoo! estate Yahoo Japan Corporation 1.20
5 CHINTAI CHINTAI Corporation 1.08
6 At home web At Home Co., Ltd. 1.08
7 Sumaity Kakaku.com, Inc. 0.33
8 O-‐‑‒uccino O-‐‑‒uccino, Inc. (formerly Homeadvisor, inc.) 0.25
Based on access from home and office PCs (including the use of Internet applications) according to Nielsen NetView February 2015 (*1)Rakuten real estate only posts HOME'S listings as of February 2015.
Number of users
Exclusive tie-‐‑‒up
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サイト名 得点
HOME’S 7.41
SUUMO 7.31
Mynavi Chintai 6.09
Sumaity 5.97
At home 5.93
HOMEADPARK 5.88
Yahoo! estate 5.64
Rental real estate information site ranking [Total score]
Gomez real estate information website ranking (December, 2014)
HOMEʼ’S website received a high evaluation in user experience
Rental real estate information site ranking [Useful features and other]
順位 サイト名
1 HOME’S2 SUUMO
3 CHINTAI
4 Mynavi Chintai
5 Yahoo! estate
6 HOMEADPARK
Usability rankings by Gomez
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Ranked “No.1,” “Easiest to use” Smartphone Site among all Japan
No.4 House foods
No.5 Tokyo Metro
No.6 kakaku.com
No.7 UNITED ARROWS
No.8 NISSAN Motor
No.9 At Home
No.10 Amazon.com
No.1No.2Nomura Securities
ZOZO TOWN
Usability rankings by Tribeck
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HOME'S
No.3
(*1)
(*1) Tribeck Strategies Inc.'s "smart phone website usability diagnosis" (published in April 2012) The surveyed websites included, of the websites of companies providing major services to smartphone users, portal sites, E-commerce sites, corporate sites, and specialized sites of a specific genre (websites specialized for a specific genre or purpose such as real estate and finance, etc.) http://www.tribeck.jp/release/120405.html
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Business Model – Pay Per Lead
RentalNumber of Inquiries
Old Billing Rates
New Billing Rates From Oct 1, 2014
1 to 15 5.5% 5.5%
16 to 60 4.0%4.0 %
61 - 2.0%
Rent/sale price of the property inquired about
Billing rates
Number of inquiries from end users (emails and telephone calls) × ×
Buying/Selling and InvestmentNumber of inquiries Old Rates New Billing Rates
From Oct 1, 2014
1 to 5 0.05% 0.05%
6 to 20 0.02%0.03 %
21 - 0.01%
Billing calculation formula Revision
Monthly basic fee (10,000 yen a month) +
AfterBefore
Example: One hundred rental property inquiries arrive in one month
15 inquiries × 5.5% × Rent = ¥ 57,750 45 inquiries × 4.0% × Rent = ¥126,000 40 inquiries × 2.0% × Rent = ¥ 56,000 Total ¥239,750
15 inquiries × 5.5% × Rent = ¥ 57,750 85 inquiries × 4.0% × Rent = ¥238,000 Total ¥295,750
*Calculated with rent at 70,000 yen. Rent varies from one property to another. *Monthly rent
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New Technology
10Copyright(c) NEXT Co., Ltd. All Rights Reserved.
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Strategy - a global company through “DB and CCS”
Analyze individual user preferences,then select and provide the most
appropriate information
Housing Insurance Interior decoration etc
Needs Appropriate information
DB Japan and overseas database
Communication & concierge serviceCCS
Recommendations to support the decisions of those pushing ahead
Enough choices
Access available from any device
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Differences between HOME‘S and SUUMO
Item HOME'S (NEXT) SUUMO (Recruit)
Number of properties
(January 2015, our investigation)
5.34 million properties 2.58 million properties
Sales (The results of FY ended March 2014) 14.5 billion yen
86.6 billion yen Sales of the Internet are 52 billion yen of
above (Our estimation)
Fields of specialization
Rental & Real estate trade New condominiums
StrengthsVision management
Web technology Web marketing
Capital strength Sales strength Cross-channel
(Printed, Web, Counter)
Company history Established 18 years ago Established 54 years ago
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HOME’S Data
Real Estate Agent’s Data
Solution (problem solving)
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New DMP Services “NabiSTAR “
Our DMP “NabiSTAR”
Sales growth
Cost Reduction
Personalize
Increase in requests
for materials
/
Increase in visitors
/
Increase in closing rates
Customer Data (Visits and Request for
Materials)
Audience Data fromEach Company’s
Website
Audience Data
Data Integration
Ad Placement
Website Content Optimization
Email Delivery
Values Offered
* DMP=Data Management Platform
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Smart Device
The iOS and Android applications by the HOME’S website Displays a complete set of property information available with regard to a given building Allows the user to make a telephone-based property inquiry just by touching the screen once
HOME’S app for visually-impaired persons Equipped with the function to read aloud iPhone texts Allows the user to search for properties by using the “VoiceOver” function
Property visit note app Enables the user to take notes of property information and his/her impression of the property Allows the user to view other persons’ assessment and feedback Enables photographs to be stored
APP
HOME’S check-in app Campaign-dedicated application Allows Rakuten Super Points to be awarded to the customer for visiting a store and concluding a contract
Users can see a 360-degree view of properties
Sites for Smartphones
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O2O TrackingUsing acoustic communication technology to enable an analysis of customer actions from store visit to
property visit to contract conclusion
*INFOSOUND, developed by Yamaha Corporation, is a technology that converts digital information into acoustic signals before transmitting them
Conclude contract
Visit store & property
Actions able to be tracked so far Actions newly able to be followed
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1
Infosound
3♪
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Begin considering
Compare and
considerInquire
Maximize the number of contract
conclusions
Install a small-sized speaker in the store Detect the customer’s store visit by using acoustic communication technology Award Rakuten Super Points to the customer for making a store visit and concluding a contract Analyze the user’s actions
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Store and property visit tracking scheme
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Smart Key System
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“Property Search Map” utilizing tangible user interface
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Trovit – newly acquired technology company
18Copyright(c) NEXT Co., Ltd. All Rights Reserved.
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What is Trovit?
Collectively search information from
multiple sites
Value to users
Provide quality traffic
Value to portals
Portal site C
Portal site F
Portal site D
Portal site B
Portal site A (HOME'S, etc.)
Users all around the world
Create information matching with users all around the world
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A FEW FACTS ABOUT TROVIT
5 verticals 160M indexed listings
40,000 partners Over 50M monthly visits
43 countries
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The number of clicks we send to our partners grows year after year
TROVIT’S CONSTANT GROWTH
2008
2009
2010
2011
2012
2013
2014
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Number of users of real estate sites in the world
0
10,00 0
20,00 0
30,00 0
40,00 0
50,00 0
60,00 0
70,00 0
Zillow Trovit Trulia R ightm ove R EA soufun
Source: SimilarWeb data as of August of 2014. Regarding Trovit, the number is the total number in all deployment countries. The breakdown was calculated by us based on the past data. Other information is values taken from the representative sites of each country.
Unit: Thousand people
Trovit ES
Housing
Employment
Used car
US US CNAUUK
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SEO technology of Trovit complements HOME’S
Accumulated No. of key words
Amount of searches
Domain where Trovit is strong
Domain where NEXT (HOME’S) is strong
Big/Middle word Tail word
Ex: Words with high search volume such as [Real estate], [Condominium], [Rental], etc.
Ex: Combination of multiple words such as [Setagaya Ward, rental condominium, within 10-min walk, pets allowed], etc.
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GRID VRICK
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GRID VRICK
Can an average consumer imagine his/her new home from this floor plan?
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GRID VRICK
“GRID VRICK” is a home/condo simulator. You can imagine your new home easily!
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GRID VRICK
“GRID VRICK” can create a virtual house/condo Fast, Easy and Very Intuitive.
1. Put some LEGO bricks on the board
2. Generate your 3DCG home on real time
3. You can change interior design and walk-through
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Thank you!
Please take a look at GRID VRICK demo
outside!
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