Using Technology toUsing Technology toBuild CommunityBuild Community

NCBN Annual ConferenceNCBN Annual Conference

May 30, 2002May 30, 2002

Building Community TechnologyBuilding Community TechnologyPartners, LLC.Partners, LLC.

Randal Pinkett, Ph.D.Randal Pinkett, Ph.D.

IntroductionIntroduction

Does your organization have a Does your organization have a technology plan and strategy?technology plan and strategy?

Does it address both:Does it address both:– Internal efficiencies?Internal efficiencies?– External effectiveness?External effectiveness?

Are you aware of organizations in your Are you aware of organizations in your area with a strong technology capacity?area with a strong technology capacity?

Using Technology to Build Using Technology to Build CommunityCommunity

Principle #3

Demonstrate Relevance Clearly

Principle #5

Strategically Build Community Online

Principle #7

Integrate Online with Offline

Using Technology to Build Using Technology to Build CommunityCommunity

Principle #3

Demonstrate Relevance Clearly

Principle #5

Strategically Build Community Online

Principle #7

Integrate Online with Offline

• Establish an “audience”

• Capture the late majority

• Highlight benefits clearly

ContextContext Camfield Estates-MIT Creating Camfield Estates-MIT Creating

Community Connections ProjectCommunity Connections Project

INFRASTRUCTURE:INFRASTRUCTURE:

- State-of-the-art computers & software- State-of-the-art computers & software

- High-speed Internet- High-speed Internet

- Comprehensive training- Comprehensive training

- Neighborhood technology center- Neighborhood technology center

- Web-based community building system- Web-based community building system

BackgroundBackground Camfield Estates, Roxbury, MACamfield Estates, Roxbury, MA 102 units, approximately 300 residents102 units, approximately 300 residents Predominantly African-American (75%)Predominantly African-American (75%)

– 32% Hispanic / 68% Non-Hispanic32% Hispanic / 68% Non-Hispanic Camfield Tenants Association (CTA)Camfield Tenants Association (CTA)

TimelineTimeline

Round I Round I (33 families)(33 families) August 2000August 2000 - Preliminary Interviews - Preliminary Interviews September 2000 September 2000 - Recruitment- Recruitment December 2000December 2000 - Introductory Courses - Introductory Courses

CompletedCompleted

Round IIRound II (?) (?) January 2001January 2001 - Recruitment - Recruitment

Non-ParticipationNon-Participation

Non-Participation in Round INon-Participation in Round I– Miscommunication/misunderstandingMiscommunication/misunderstanding– SkepticismSkepticism– Already owned a computerAlready owned a computer

Non-Participation in Round IINon-Participation in Round II– Too many responsibilities Too many responsibilities – Health-relatedHealth-related– Lack of relevanceLack of relevance

ParticipatioParticipationn

September 2000 January 2001

Round IRound I::33 of 66 families (50%)33 of 66 families (50%)

Round II:Round II:60 of 80 families (75%)60 of 80 families (75%)

Using Technology to Build Using Technology to Build CommunityCommunity

Principle #3

Demonstrate Relevance Clearly

Principle #5

Strategically Build Community Online

Principle #7

Integrate Online with Offline

• Involve community members in design

• Scale infrastructure in a way that is commensurate

TimelineTimeline

Asset-MappingAsset-Mapping Summer 2000Summer 2000 - Asset-Mapping - Asset-Mapping Fall 2001 Fall 2001 - System Design and - System Design and

DeploymentDeployment

Asset-MobilizationAsset-Mobilization

Summer 2001 and beyondSummer 2001 and beyond Youth and SeniorsYouth and Seniors CommunityCommunity

Safety/SecuritySafety/Security EmploymentEmployment

Camfield Catchment AreaCamfield Catchment Area

Using Technology to Build Using Technology to Build CommunityCommunity

Principle #3

Demonstrate Relevance Clearly

Principle #5

Strategically Build Community Online

Principle #7

Integrate Online with Offline

• Online enhances, but does not replace

• Leverage the benefits of both

TimelineTimeline

Asset-MappingAsset-Mapping Summer 2000Summer 2000 - Asset-Mapping - Asset-Mapping Fall 2001 Fall 2001 - System Design and - System Design and

DeploymentDeployment

Asset-MobilizationAsset-Mobilization

Summer 2001 and beyondSummer 2001 and beyond Youth and SeniorsYouth and Seniors CommunityCommunity

Safety/SecuritySafety/Security EmploymentEmployment

Asset-MobilizationAsset-Mobilization

Youth (and Seniors)Youth (and Seniors)– Black History Month Black History Month

PresentationsPresentations– Bake Sale FlyersBake Sale Flyers

CommunityCommunity– Camfield NewsletterCamfield Newsletter– Residents E-Mail List Residents E-Mail List

MessagesMessages– Calendar of Events Calendar of Events

PostingsPostings

Safety/SecuritySafety/Security– "Security Tips and/or "Security Tips and/or

Issues” Discussion Issues” Discussion Forum UpdatesForum Updates

EmploymentEmployment– "Jobs" Discussion "Jobs" Discussion

Forum SubmissionsForum Submissions– CISCO Networking CISCO Networking

AcademyAcademy– Local Business Local Business

Signs/NoticesSigns/Notices

ConclusionConclusion

Support capacity building to an even Support capacity building to an even greater extent than technology greater extent than technology

Encourage and foster relationships Encourage and foster relationships between CBOs, CTCs and TA providersbetween CBOs, CTCs and TA providers

Integrate technology with community Integrate technology with community building holisticallybuilding holistically

Using Technology toUsing Technology toBuild CommunityBuild Community

http://www.camfieldestates.nethttp://www.camfieldestates.net

http://www.bctpartners.comhttp://www.bctpartners.com

Building Community TechnologyBuilding Community TechnologyPartners, LLC.Partners, LLC.

Randal Pinkett, Ph.D.Randal Pinkett, Ph.D.

Community Building Technology Community Building Technology ToolsTools

INTRANETINTRANET

Resident ProfilesResident Profiles

Web-Based E-MailWeb-Based E-Mail

Calendar of EventsCalendar of Events

Discussion ForumsDiscussion Forums

E-Mail ListsE-Mail Lists

Chat RoomsChat Rooms

File StorageFile Storage

EXTRANETEXTRANET

News and AnnouncementsNews and Announcements

Organization and Business Organization and Business DatabaseDatabase

Geographic Information Geographic Information System (GIS) MapsSystem (GIS) Maps

Personalized Web PortalsPersonalized Web Portals

Surveys and PollsSurveys and Polls

Job and Volunteer PostingsJob and Volunteer Postings

Automatic E-Mail NotificationAutomatic E-Mail Notification

Using Technology toUsing Technology toBuild CommunityBuild Community

http://www.camfieldestates.nethttp://www.camfieldestates.net

http://www.bctpartners.comhttp://www.bctpartners.com

Building Community TechnologyBuilding Community TechnologyPartners, LLC.Partners, LLC.

Randal Pinkett, Ph.D.Randal Pinkett, Ph.D.