Using Technology in Using Technology in Teaching and LearningTeaching and Learning

Nicolé Mandel AETC National Resource Center

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OutlineOutline

The possibilities Enhancing in-person training with

technology Online training Keeping connected: Social media More information

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The PossibilitiesThe Possibilities

Affordable options are expanding rapidly The Web is very “DIY” friendly but hiring a tech savvy

person can be economical and give better results Publishing: Blogs, Content Management

Systems Networking: Facebook, Linked in Video: YouTube, Vimeo Surveys: AETC NEC Survey Tool,

Surveymonkey

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Enhancing In-Person TrainingsEnhancing In-Person Trainings

Online registrations, PIFS and followup surveys save time, ease data collection Include needs assessment questions

Audience Response Systems Real time feedback for the trainer Engages the audience in a “safe” way Real time posttests Used correctly, move a “level 1” training to

“level 2”

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Online TrainingOnline Training

Huge range of formats Live or recorded webinars Didactic text with posttest questions Case-based text and discussion Interactive text and questions Multimedia (audio, video, text, questions)

Principles of adult learning apply online, too. Engage your learners on multiple levels.

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New Media OverviewNew Media Overview

Blogs Twitter Social Networking

Facebook MySpace LinkedIn

And MORE

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Why would you use them?Why would you use them?

Communication Interaction Community Networking

Advocacy Entertainment Education Promotion

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Why are they so popular?Why are they so popular?

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Why are they so popular?Why are they so popular?

Web-based Free or low-cost User-friendly for the non-tech Fun: manage an active social life, be

creative Powerful: lots and lots of features (tools!) Helpful: take on goals not previously

feasible

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Blogs: What are they?Blogs: What are they? “Blog” is a contraction of “web log.” Blogs are the most common form of online

self-publishing. Many are personal journals or diaries.

Many blogging sites provide sophisticated tools allowing users to design and manage their blogs.

FREE services include: Blogger, Wordpress, Xanga.

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Blogosphere numbersBlogosphere numbers

133,000,000 – number of blogs indexed by Technorati since 2002

346,000,000 – number of people globally who read blogs

900,000 – average number of blog posts in a 24 hour period

77% – percentage of active Internet users who read blogs

81 – number of languages represented in the blogosphere

Technorati, State of the Blogosphere / 2008. http://technorati.com/blogging/state-of-the-blogosphere/

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Who is blogging?Who is blogging?

AIDS.gov: http://blog.aids.gov/

Paul Sax (NE AETC) - HIV and ID Observations:

http://blogs.jwatch.org/hiv-id-observations/

NASTAD: http://nastad.wordpress.com/

Center for Global Health Policy (IDSA):

http://sciencespeaks.wordpress.com/

LOTS of dental blogs:

http://www.blogged.com/directory/health/dental/

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Twitter: What is it?Twitter: What is it?

Short messages - no more than 140 characters, also called “micro-blogging” Send or receive “tweets” from your computer or

phone “Follow” people or organizations and be followed Tag message keywords with hash tags (#), attach

images, links Search the twitter universe for keywords using # Differs from IM or texting in that it’s usually more

of a broadcast than a private message

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Twitter: Who is tweeting?Twitter: Who is tweeting?

LOTS of people: 3,500,000,000+ tweets ever and a current pace of 20,000,000 tweets/day (http://popacular.com/gigatweet/)

Community organizations, conference attendees, fundraisers,public health depts., politicians, marketers

Anyone wanting to create buzz

Technorati, State of the Blogosphere / 2008. http://technorati.com/blogging/state-of-the-blogosphere/

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Social Networking: What is it?Social Networking: What is it?

Facebook, MySpace, LinkedIn (& many others)

The sites provide tools to create a network and

interact with it, such as games, quizzes, text

updates, photo galleries, recommendations,

affinity groups

Organizations a growing part of the picture

NCCC is the first AETC on Facebook. Become a

fan!

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Facebook by the numbersFacebook by the numbers

200,000,000 – number of active users 100,000,000 - number of users who use Facebook

at least 1x/day 170 - number of countries/territories that use

Facebook 35 - number of different languages used on

Facebook 100 – number of friends the average user has > 3000 – number of dentist groups

Technorati, State of the Blogosphere / 2008. http://technorati.com/blogging/state-of-the-blogosphere/

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What else is out there?What else is out there?

Yelp: consumer reviews of services & etc. Texting: send short messages/images from phone

to phone Appointment/medication reminders Uses different technology than web-based

communication so can be used in places w/o Internet Podcasts: audio or video files that you can

watch/listen to online or download to your PDA CDC has lots, popular PSA format YouTube channels

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Media Planning: The POST ApproachMedia Planning: The POST Approach

People Objectives Strategy Technology

Bernoff J. The POST method: a systematic approach to social strategy. In: Groundswell: How People with Social Technologies Are Changing Everything. December 11, 2007. http://blogs.forrester.com/groundswell/2007/12/the-post-method.html. Accessed September 1, 2009.

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PeoplePeople

Who are you trying to reach? What do you know about how/if they use

new media? How can you find out more? Don't start a social strategy until you

understand the capabilities and preferences of your audience.

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ObjectiveObjective

What do you want to accomplish with new media?

How does new media support your organization’s mission or communications plan?

Are you starting a program to get information from your target audiences, to educate or inform them, to exchange ideas, or to collaborate on projects? Decide on your objective before you decide on a technology. Consider how you’ll measure success.

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StrategyStrategy

How does new media support your online strategy?

How will you get your organization to embrace your new media strategy?

Is there an “offline” component that you need to support/connect?

Strategy here means figuring out what will be different after you're done. Do you want a closer, two-way relationship with your best trainers or trainees? Do you want to get people talking about your program? Do you want a permanent focus group for testing new ideas and generating new ones? Imagine the endpoint and you'll know where to begin.

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TechnologyTechnology

Technology: What tools best support your objectives and match your intended audience?

What do you have the capacity to implement?

A community. A wiki. A blog or several blogs. Once you know your people, objectives, and strategy, then you can decide with confidence.

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ResourcesResources

HIV and Oral Health HIVDent.org AETC National Resource Center

(aidsetc.org) Project ECHO

(http://www.hdwg.org/echo/front) New Media and HIV

AIDS.gov